About WKF

The World Knowledge Forum was launched in October 2000 after two years of preparation with the goal of a creative transition to a knowledge-based society, following the 1997 Asian financial crisis. Since then, the World Knowledge Forum has provided a platform for discussing and sharing knowledge to bridge the knowledge gap and promote balanced global economic growth and prosperity.

Under the theme "Building a New Framework for the New Millennium with Knowledge,"The first forum was held, and up until now, a total of 5,518 global speakers and 59,218 audiences have participated, making it the largest global knowledge festival.

National leaders such as George W. Bush, the 43rd President of the United States; Theresa May, the 76th Prime Minister of the United Kingdom; Nicolas Sarkozy, the 23rd President of France; Gerhard Schröder, the 7th Chancellor of Germany, and representatives from international organizations like Jim Yong Kim, the President of the World Bank Group attended, along with business figures such as Bill Gates, Founder of Microsoft; Larry Ellison, Chairman of Oracle; John Hennessy, Chairman of Alphabet, and George Soros, Chairman of Soros Fund Management. Scholars like Larry Summers, Paul Krugman, Michael Porter, and Gregory Mankiw also gathered to contemplate the future of the world.

At the 24th World Knowledge Forum held this year, various discussions will take place under the theme of
“Techno Big Bang: Humanity on the Shoulders of Giants.”

This year, the World Knowledge Forum will be joined by Sam Altman, the CEO of OpenAI; Yukio Hatoyama, Former Prime Minister of Japan; Paul Romer, Professor at Boston College (Co-recipient of the 2018 Nobel Prize in Economic Sciences); Bob Sternfels, Managing Partner of McKinsey & Company; Anthony Fauci, Former Director of the National Institute of Allergy and Infectious Diseases; James Mattis, Former U.S. Secretary of Defense; Gary Marcus, Professor at New York University; Jenny Johnson, President & CEO of Franklin Templeton; José E. Feliciano, Co-Founder & Managing Partner at Clearlake Capital Group, and Don Thompson, Former President & CEO of McDonald’s Corporation, and many other top experts in their respective fields.

Brand Identity

The logo uses the imagery of the world that moves around the World Knowledge Forum. It holds the philosophy of the World Knowledge Forum, which is, center of the global economy, challenge to the future, and connection of people. It symbolizes the fact that the World Knowledge Forum is a platform through which we project the future of politics, economy, industry, and society based on knowledge sharing, and ultimately, that it is a forum that represents Asia.

Logomark

Grid/Clear Space

An adequate amount of space around the logomark is needed for it to properly stand out.
An adequate amount of Clear Space based on space regulation is also needed, so that no elements will interrupt the domain.

Logomark

Wide Type

Logomark

Wide Type Grid/Clear Space

The World Knowledge Forum

Color

The color of the World Knowledge Forum Logomark represents the pioneering spirit toward the future and the legitimacy that continues from the past.
The red color symbolizes the great will of pursuing the common value of the world by sharing knowledge.
Changing the colors of the World Knowledge Forum Logomark is prohibited, it should comply with the rules of color.

Jiboongi

Jiboongi is a combination of “knowledge” and “owl” in Korean, and it represents Maeil Business Newspaper’s World Knowledge Forum.

While exploring the solar system on a “Knowledge Planet” 20 billion light years away from Earth, he landed in a time capsule in Namsan Hanok Village, Seoul. After that, it instinctively realized the rules of global capitalism and got a job as an intern at the World Knowledge Forum Secretariat of the Maeil Business Newspaper, the closest company to Hanok Village. Everything on Earth is still unfamiliar for him, but he is aiming to become a universal knowledge creator and gradually adapting to the Earth.

The story of Jiboongi’s adaptation on Earth can be found on the World Knowledge Forum YouTube Channel, and now we run a “Jiboong Salon” channel as well that conveys the stories of women walking their way in various fields.