The digital healthcare market continues to grow, driven by organizations that offer highly personalized health and wellness solutions to meet consumers' unique mind and body needs. Saeju Jeong co-founded Noom, a behavior change app with a slogan ‘build better habits’, with a former Google software engineer Artem Petakov. This healthy weight and healthy behaviors app is succeeding in the US, the world’s biggest digital healthcare market, as well as the UK, Australia, and Germany. Unlike conventional mobile healthcare services, Noom has combined the human code with AI technology and became a leading health care partner with millions of users in over 14 years. Saeju Jeong, the CEO and co-Founder of Noom, shares his story of the ups and downs of becoming a global leader in the mobile healthcare market. #noom #정세주 #눔 0:00 Opening 0:31 Introduction 1:51 Reasons for going to the United States 3:23 Reasons for starting Noom 8:43 learned through starting a business 12:43 Insights on investment 19:46 stories of the startup 25:47 incorporating CBT 27:34 work experience vs. starting from scratch ☆ WKF | http://www.wkforum.org/WKF/2021/kr/ ☆ Instagram | https://www.instagram.com/worldknowledgeforum/ ☆ Youtube│https://www.youtube.com/wkforum ✻ World Knowledge Forum's lecture contents are copyrighted by Maekyung Media Group. Acts such as illegal downloading, re-uploading, and re-processing are prohibited.