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[WKF 2022] Shoppertainment: Transformation of Digital Content | TikTok
Industry 2022-10-14


Shoppertainment: The Transformation of Digital Content | Sameer Singh (Vice President, Global Business Solutions APAC, TikTok)The development of technologies and rapid digitalization after pandemic evolved the way we learn, buy and share. How can brands maximize opportunities through global digital platforms to stay relevant among their target audiences? How can companies build emotional connections with consumers amidst the chaos and be able to drive awareness and help them purchase through the clutters? In this session, Sameer Singh of TikTok will demonstrate the convergence of entertainment and commerce, which will be the future of commerce. #tiktok #sns #platform


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