About WKF

About WKF

Following the 1997 Asian financial crisis, the World Knowledge Forum (WKF) was founded in October 2000 after two years of preparation based on the ambition to transform Korea into a knowledge-driven nation. Since then, the World Knowledge Forum has played the role as a platform for active discussions with the aim of reducing knowledge gaps through knowledge sharing and to promote balanced global economic growth and prosperity. A total of approximately 5,188 global speakers and 55,860 audiences have participated since the first forum in 2000 that was held under the theme of "Shaping the New Millennium with Knowledge,” and the WKF has now become one of the biggest knowledge-sharing events in the world.

Main speakers we had at the past WKFs include the following: state leaders such as George W. Bush, the 43rd President of the United States; Theresa May, the 76th Prime Minister of the United Kingdom; Nicolas Sarkozy, the 23rd President of the French Republic; and Gerhard Schroder, the 7th Chancellor of Germany; Presidents of international organizations such as Jim Yong Kim, the 12th President of the World Bank; founders and CEOs such as Bill Gates, Co-founderof the Microsoft Corporation; Larry Ellison, Chairman and CEO of the Oracle Corporation; John L. Hennessy, Chairman of Alphabet; George Soros, Chairman of Soros Fund Management, and scholars such as Larry Summers, Paul Krugman, Michael Porter, and Gregory Mankiw.

This year, marking the 23rd anniversary of the World Knowledge Forum, speakers and audiences will gather both offline and online to discuss various agendas under the theme of “Supercompensation: Restoring Global Prosperity & Freedom.”

David Cameron, Former Prime Minister of the United Kingdom; Paul Krugman, Distinguished Professor at City University of New York; John Bolton, Former National Security Advisor; Ray Dalio, Founder of Bridgewater Associates; Francis Fukuyama, Professor at Stanford University; Joseph Nye, Professor at Harvard University; Maria Ressa, CEO of Rappler (2021 Nobel Peace Prize Laureate); John Taylor, Professor at Stanford University; Bob Sternfels, Global Managing Partner of McKinsey & Company; Mark Read, CEO of WPP; Ben Nelson, Chancellor at Minerva University; Min Jin Lee, Author of ‘Pachinko’; and many other world renowned speakers will participate in the World Knowledge Forum 2022 and grace the occasion with their presence.

Brand Identity

The logo uses the imagery of the world that moves around the World Knowledge Forum. It holds the philosophy of the World Knowledge Forum, which is, center of the global economy, challenge to the future, and connection of people. It symbolizes the fact that the World Knowledge Forum is a platform through which we project the future of politics, economy, industry, and society based on knowledge sharing, and ultimately, that it is a forum that represents Asia.



Grid/Clear Space

  • An adequate amount of space around the logomark is needed for it to properly stand out.
  • An adequate amount of Clear Space based on space regulation is also needed, so that no elements will interrupt the domain.


Wide Type


Wide Type Grid/Clear Space

The World Knowledge Forum


  • The color of the World Knowledge Forum Logomark represents the pioneering spirit toward the future and the legitimacy that continues from the past.
  • The red color symbolizes the great will of pursuing the common value of the world by sharing knowledge.
  • Changing the colors of the World Knowledge Forum Logomark is prohibited, it should comply with the rules of color.


Jiboongi is a combination of “knowledge” and “owl” in Korean, and it represents Maeil Business Newspaper’s World Knowledge Forum.

While exploring the solar system on a “Knowledge Planet” 20 billion light years away from Earth, he landed in a time capsule in Namsan Hanok Village, Seoul. After that, it instinctively realized the rules of global capitalism and got a job as an intern at the World Knowledge Forum Secretariat of the Maeil Business Newspaper, the closest company to Hanok Village. Everything on Earth is still unfamiliar for him, but he is aiming to become a universal knowledge creator and gradually adapting to the Earth.

The story of Jiboongi’s adaptation on Earth can be found on the World Knowledge Forum YouTube Channel, and now we run a “Jiboong Salon” channel as well that conveys the stories of women walking their way in various fields.