Participations
Presentation TBD [Moderator]
Presentation Shaping Customer Preferences [Speaker]


Ziv Carmon is an expert in customer judgment and decision making. He teaches and directs a variety of executive education programs. He teaches such topics as Understanding & Influencing Customers, Customer Insight, Market Driving Strategies, Marketing Management, and Customer Focus. He has taught these and other topics to senior and mid-level executives in company-specific executive programs, in-house executive programs, open-enrollment executive programs in many countries around the world. He has consulted for a variety of firms, spoken at professional conferences, and taught executive MBA, MBA, undergraduate, and PhD courses.
Ziví»s research investigates unintended effects of marketing actions, how consumers assess value, and how they perceive experiences. His work has been extensively published in the leading marketing & decision making publications. His research was recognized in several awards (top 50 Emerald Management Reviews article, finalist for the JCR Best Article Award, and for the JMR Paul Green Award). Ziv is Associate Editor for the Journal of Marketing Research, Consulting Editor for the Journal of Behavioral Decision Making, and Editorial Review Board member of several other leading publications. He has been Guest Editor in several leading journals, and frequently reviews articles for many journals, funding organizations, dissertation awards, and promotion & tenure cases at other universities. He was recognized as an Outstanding Reviewer by the Journal of Consumer Research.

Ziv received a B.Sc. degree in Industrial Engineering from the Technion, worked for several years in sales and marketing, then obtained Master's and PhD degrees in Business Administration from the University of California at Berkeley. Before joining INSEAD, he was Associate Professor at Duke University.

Ziv's work has been featured in international media outlets such as: Wall St. Journal, NY Times, Financial Times, Washington Post, LA Times, Intl. Herald Tribune, The Guardian, Daily Telegraph, Economist, Scientific American, Popular Science, Newsweek, Businessweek, NPR, BBC, MSNBC, Bloomberg, ABC, CTV, and WebMD.