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New World Order
  Global CEO Roundtable : How to Make Companies Stronger after the Crisis
    A New World Order Out of Disorder
  Shifting World Economic Paradigm : Globalization and Economic Power Shift
  Currency Wars: Who Will Be the Ultimate Winner?
  Recovery Ahead? Global Economic Outlook 2010
One Asia
  One Asia: Economic Integration=Single Asian Currency, Asia Bond Market & AMF
    “Asianization”: Asia’s Rising Global Influence and the China Factor
  Recent changes in Investment Polices and Promising Industry
  Big Projects in Infrastructure, Resource Development and High-Tech Industrial Complex
  New Growth Engine: Asian Economy 2010
Rebirth of Finanace
  Finance CEO Roundtable: A Power Shift in Financial Sector
    The Future of Banking in a Post-Crisis World
  Balancing Financial Innovation & Oversight
  Global economic downturn and New M&A opportunities in Asia Pacific
  Wealth Management in a Global Recession
Survival & Recovery
  Eco-Friendly Cars Reshape the Automobile Map : Winners and Losers
    New Mobile Map 2015
  Mobile Software: A Convergence of Trends
  The Future of Games : Serious Games
  Innovative Display Industry Reshuffling: Chicken Game
  High Value-Added Shipbuilding Industry : New Blue Ocean
  Medical Divide in Creative Capitalism : New Paradigm "Healthnomics"
  New Approach of Healthcare Business : Global Access to Patients
Creative Marketing
& Strategy
  Corporate Renewal : Winning Strategy for Restructuring
    Overcoming the Downturn: Winners and Losers in a Period of Turmoil
  Economics of Inter-firm Catch-up
  Creative Marketing in Downtimes
  Branding through Sports Marketing : Impact on Company and Country
  Luxury Marketing
  IT CEO Roundtable : Social-Influence Marketing (SIM)
  Color & Design
  Urban Design
  OECD Plenary - New Hope : Green New Deal
    Third Industrial Revolution: Energy Technology
  UN Session - Post Kyoto Protocol : Impact of a Low-Carbon Era on Global Economy
 Wind Energy : Wind Changes Energy Map
Smart IT & Media
  Media Big Bang : The Convergence of Old Media & New Media
  Another takeoff for the Internet? : New Biz Opportunities
  Search, Knowledge and Answers: The Future of Online Information
in Turbulence
  Leadership Challenges in Turbulent Times: Role of Leader  
  CEO with Humanities background
  Developing and Retaining Global Talent
  The Art of Creative Thinking
  Social Enterprises in an Economic Downturn
Special Sessions
  Future Trend & Future Occupations
  North Korea Nuclear Issue : Is there a Solution?
  Knowledge Management Case Studies
  MICE as an Ever-Enlarging Global Business
  Korea-Japan Business Forum - Environment-friendly City Restoration
  Meditation with Sri Sri Ravi Shankar
  UNDESA - GAID Session
  Merrill Lynch Asia Wealth Report
  New Japan & New Asia

[New World Order] Global CEO Roundtable :
How to Make Companies Stronger after the Crisis
Oct.14th 11:10~12:30, VISTA

Despite growing expectations for a global economic turnaround, a recovery in the real economy seems to have a long way to go. Level of uncertainties is still high and economists often present contracting views on many issues. They are divided on the pace of economic recovery. Some experts are worried about inflation, while others raise fear of deflation.
In the face of confusing economic indices, companies try hard not to make a wrong move and to find a way to make them stronger. What strategies and tactics should they develop and how should they prepare themselves in this regard? What kind of leadership is needed for corporate leaders to overcome the recent unprecedented economic downturn? What are secrets of companies thriving even in recession?

- What are characteristics of companies which are resilient to a crisis and turn the crisis into an opportunity?
- What is a to-do list for companies to prepare for a post-crisis era? What strategies should corporate leaders
- What kind of leadership is needed in uncertain times?

Stout, Kristie Lu

Anchor, CNN
Brabeck-Letmathe, Peter
Nally, Dennis
Beccalli-Falco, Ferdinando “Nani”
Elfrink, Wim
Chairman, Nestle S.A.
global chairman of PwC
President and CEO, GE International
Chief Globalization Officer, Cisco

[New World Order] A New World Order Out of Disorder
Oct.15th 13:50~15:10, MGB2

 Deemed the worst economic crisis since the Great Depression of the 1930s, the current downturn is challenging the economic and social paradigm that has prevailed for nearly a century. Gathering force since the global recession first hit last September are a series of basic questions about the very nature of capitalism and neo-liberalism?the philosophical underpinnings of the great global economic boom and world order of the past several decades. Were these economic assumptions that worked so well for so long flawed? Or were they simply skewed beyond prudent limits through greed and lax regulations? Either way, capitalism as we knew it gave rise to recklessly risky derivatives and excessive mortgage debt, whose collapse in the US rapidly spread worldwide. And financial crisis has spawned the crisis of physical economy.
 Against this backdrop, after the crisis eases, what political/social/economic threats still await us? What opportunities lie ahead? In essence, what can and should be the future of capitalism? Will we be able to build a new, more efficient form of capitalism based on experiences gained from recent failures? Or, should we create a new economic system to build a wholly new world order?

- Were there inherent flaws in capitalism that caused the recent financial crisis?
- What should be the paradigm for a new world order if greater government regulations are enforced?
- What are the political, social and economic threats and opportunities that the post-crisis world will face?
- Will G20 be able to play a leading role in building a multilateral new world order?

Chae, Wook

President, KIEP
Feldstein, Martin
Lehmann, Jean-Pierre
Yalcintas, Murat
Professor of Economics, Harvard University
Founding Director, The Evian Group
President, Chamber of Commerce, Istanbul

[New World Order] Shifting World Economic Paradigm :
                                      Globalization and Economic Power Shift
Oct.14th 17:00~18:20, VISTA

When safeguarding jobs and local industries is the top government priority in an economic downturn, protectionism is often enlisted as the answer. This is why trade is usually hit hard in recessionary periods. The current global crisis is now rippling beyond those countries with the largest financial sectors to affect those most reliant on exports. Will they put up increasingly higher trade barriers in reaction? And what will this do to the spread of globalization?
The influence of the World Trade Organization (WTO), which has sought free trade around the world, has already declined amid narrowing trade and capital flows among certain countries. Will this trend increase? Moreover, if protectionism becomes a fixed policy, will it be possible to reignite global free trade after an economic recovery gets under way? What is the future of globalization which many countries had pushed forward for the creation of wealth in 21st century?

- How will rising protectionism change the global economic paradigm?
- Is a revival of global free trade possible when the recovery starts?
- Can Asia drive the next round of globalization?
- What other means are available beyond globalization to create wealth broadly in the 21st century?

Sakong, Il

Chairman&CEO, KITA
Baker, Dean
Panitchpakdi, Supachai
Fuller, Joe
Feldstein, Martin
Tanaka, Akihiko
Traem, Michael
Director, Center for Economic Policy and Research(CEPR)
UNCTAD Secretary-General
Chairman, Monitor Group
Professor of Economics, Harvard University
Executive Vice President, The University of Tokyo
CEO, Arthur D. Little GmbH

[New World Order] Currency Wars : Who Will Be the Ultimate Winner?
Oct.14th 13:40~15:00, COSMOS

America’s currency is under great pressure as the US Treasury continues to issue unprecedented levels of debt to rescue the nation’s financial system and stimulate the domestic economy. This is the very reason that concerns are growing over a steep plunge in the value of US dollar. Those who anticipate the fall of US dollar argue that the United States may lose its 60-year-old currency hegemony that was achieved in the post-World War II Bretton Woods agreement. Instead of the US dollar as the world’s sole key currency, they argue, it will be replaced by as many as six to seven regional key currencies. Other experts, however, rule out such a possibility, saying there remains no alternative currency to replace US dollar. They point out that economic conditions are worse in Europe, for example, ruling out the euro as a likely replacement.
Yet the question remains: Will the US dollar lose its primacy? And if so, what currencies are emerging as candidates for the next key currency?

- Will the value of US dollar drop? Is the world ready to let the dollar fall?
- What currencies are emerging as candidates for the next key currency?
- Will SDR be a candidate for the next key currency?
- How many non-dollar currencies would be accepted for international settlement?
- How would a change in currency hegemony affect the global economy?

Mann, David

Head of Research, Korea, and Senior FX Strategist, Standard Chartered Bank
Mundell, Robert
Fan, Gang
Chung, Duck-Koo
1999 Nobel Prize Laureate in Economics
Member of the Monetary Policy Committee, People's Bank of China
Chairman, The NEAR Foundation

[New World Order] Recovery Ahead? Global Economic Outlook 2010
Oct.14th 13:40~15:00, VISTA

Though the expectations for economic recovery in the second quarter of 2009 are widely shared around the world, capital expenditures and unemployment rates which are the key indices indicating actual recovery remain sluggish worldwide. This is why a variety of scenarios are being suggested as to when and how the global economy will recover.
And warnings abound from economists that excess liquidity provided for economic recovery may lead to rapid inflation. But no one knows for sure whether the economy has entered a recovery, so raising interest rates out of fear for excess liquidity may further delay economic recovery.
Meanwhile there are different levels of expectation for the economic recovery by region.
While the US, European countries and other developed economies remain conservative over the prospect of an economic recovery, emerging markets are optimistic that they will bounce back by 2010. This session will review the current economic situation and provide an economic outlook for 2010, which could very well be a turning point for a recovery.

- Has the world economy hit the bottom and is it now on track for a recovery?
- What are the obstacles stifling economic recovery in 2010?
- When will the global economic growth rate return to the pre-crisis level?
- Will emerging markets drive a global economic recovery?
- When will the fear of inflation become reality?
- When is the right time to raise interest rates to fend off inflation?

Sohn, Sung Won

Professor, California State University
Rogers, Jim
Roach, Stephen
Krugman, Paul
Taleb, Nassim Nicholas
Kato, Takatoshi
CEO, Rogers Holdings
Chairman, Morgan Stanley Asia
2008 Nobel Prize Laureate in Economics
Author, ‘The Black Swan’
Deputy Managing Director, IMF

[One Asia] One Asia: Economic Integration=Single Asian Currency,
Asia Bond Market & AMF
Oct.15th 13:50~15:10, VISTA

 Asia has made huge progress in linking its economies through trade and manufacturing networks. But it has lagged on financial integration and in building permanent institutions to represent its economic interests in the way that the European Union does.
 But economic integration, a long-cherished dream in Asia, has reemerged on the region’s political agenda as Asian countries seek ways to band together to cope with the recent global economic downturn.
 Conversations are under way on creating a single regional currency, and establishing Asia Bond Market and Asia Monetary Fund (AMF). What initiatives should Asian nations pursue to capture this unique opportunity?

- Will it be possible to create Asia Bond Market and AMF?
- Why is it important for Asia to seek regional economic integration?
- To which level can -or should- Asian economy be integrated? What is the ideal model for Asia’s economic
- What challenges are inherent in regional economic integration?

Chung, Duck-Koo

Chairman, The NEAR Foundation

Liao, Xiaoqi
Hayashi, Yasuo
Kawai, Masahiro
Rogers, Jim
Kato, Takatoshi
Johnston, Donald
Hur, Kyung Wook

Chairman, China World Trade Center
Chairman & Chief Executive Officer, JETRO
Dean and Chief Executive Officer
CEO, Rogers Holdings
Former Secretary General, OECD
Deputy Managing Director, IMF
Vice Minister, Ministry of Strategy and Finance, Republic of Korea

[One Asia] “Asianization” : Asia’s Rising Global Influence and the China Factor
Oct.14th 11:10~12:30, MGB2

 “Asianization,” which refers to a globalization led by Asia is becoming a recognized international phenomenon. Fueled by the region’s stunning economic growth for the past 10 years, Asia has become powerful influencer on global stage. Moreover, amid a worldwide economic crisis set off by the most developed economies, many economists foresee an accelerating power shift from the advanced countries to Asia?where deep pools of capital and new business expertise are coming together.
 Behind this trend is undoubtedly the rise of China. The world’s third-largest economy which also accounts for 20 percent of the world population, China has emerged as a possible savior of the global economy. Will this trend of Asianization increase along with the region’s new economic might? And will it be the basis for a shift of global economic clout to Asia?

- Is the “power shift” of the global economic hegemony to Asia possible?
- Is Asianization an irresistible tide, or a phenomenon that will soon disappear?
- Will the trend of a rising China and declining US continue?
- What role will China play in further expanding Asia’s influence?
- What are the challenges to Asia’s expanding influence? What threats lie ahead?

Young, Soogil

President, The National Strategy Institute (NSI)
Takenaka, Heizo
Fan, Gang
Baker, Dean
Lehmann, Jean-Pierre
Director, Global Security Research Institute, Keio University
Member of the Monetary Policy Committee, People's Bank of China
Director, Center for Economic Policy and Research
Founding Director, The Evian Group

[One Asia] Recent changes in Investment Polices and Promising Industry
Oct.13th 15:00~16:15, VISTA

 Many people all over the world expect Asia to play a leading role in guiding the global economy into recovery. Unlike advanced countries burdened by massive government deficits, Asian economies have relatively wider choices in policy responses?including fiscal and currency expansion and interest rate cuts. They also have larger room for new infrastructure investments than advanced countries.
 In fact, many Asian countries have scheduled large-scale projects even in the midst of the global economic crisis. These projects will provide not only Asian companies but businesses worldwide with attractive investment opportunities. To supply information on these extensive projects, the heads of investment promotion agencies in Asian countries will unveil their coming projects at the World Knowledge Forum.
 Interested attendees are invited to meet the heads of investment promotion authorities of China, Thailand, Indonesia, Malaysia etc to find out the characteristics and scope of these wide-scale projects.

Cho, Hwan-Eik
Lutfi, Muhammad
Brimble, Atchaka
Baba, Y. Bhg Datug Jalilah
Perera, Dhammika
President, KOTRA
Chairman of Investment Coordinating Board, Indonesia
Secretary General of Board of Investment, Thailand
Director General of Malaysian Industrial Development Authority, Malaysia
Minister of State/Chairman of Board of Investment, Sri Lanka

[One Asia] Big Projects in Infrastructure, Resource Development and High-Tech Industrial Complex
Oct.13th 16:30~17:30, VISTA

 Many people all over the world expect Asia to play a leading role in guiding the global economy into recovery. Unlike advanced countries burdened by massive government deficits, Asian economies have relatively wider choices in policy responses?including fiscal and currency expansion and interest rate cuts. They also have larger room for new infrastructure investments than advanced countries.
 In fact, many Asian countries have scheduled large-scale projects even in the midst of the global economic crisis. These projects will provide not only Asian companies but businesses worldwide with attractive investment opportunities. To supply information on these extensive projects, the heads of investment promotion agencies in Asian countries will unveil their coming projects at the World Knowledge Forum.
 Interested attendees are invited to meet the heads of investment promotion authorities of China, Thailand, Indonesia, Malaysia etc to find out the characteristics and scope of these wide-scale projects.

Khan, Abu Reza
Saleem H. Mandviwalla
Kupeshev, Timur A.
Ng, Charles S.K.
Executive Chairman of Board of Investment, Bangladesh
Chairman of Board of Investment, Pakistan
Vice Chairman of KAZINVEST, Kazakhstan
Vice Chairman, InvestHK

[One Asia] New Growth Engine: Asian Economy 2010
Oct.14th 15:20~16:40, VISTA

 Global economic think tanks, including the International Monetary Fund (IMF) and the Asia Development Bank(ADB), have projected that the Asian economy will bounce back in 2010. And they have good reason to make these predictions:
 Unlike the late 1990s, Asian countries are in a much better position to cope with a downturn. This is largely thanks to large foreign currency reserves and low level of inflation. Beyond that, Asian governments have responded quickly to the global financial crisis with stimulus packages and changes in monetary policy, all of which have helped mitigate the regional effects of the downturn. This is why Asian economies are widely expected to bounce back faster than the rest of the world.
 Well-positioned as they are, though, Asian countries realize that their new growth engines cannot rely as heavily on exports as in years past?the simple reason being that main export markets like US and other advanced economies are expected to remain sluggish for some time. The focus must thus turn to domestic demand.

- When will the Asian economy enter the recovery track?
- Will the Asian economy become more competitive after the crisis?
- What are the greatest challenges facing export-driven Asian economies?
- What kind of industry could be next growth engine of the Asian economy?

Khanna, Vikram

Associate Editor, Business Times, Singapore

Takenaka, Heizo
Roach, Stephen
Schiller, Thomas G.
Park, Yung Chul
Yalcintas, Murat
Supachai, Panitchpakdi

Director, Global Security Research Institute, Keio University
Chairman, Morgan Stanley Asia
Member of the Monetary Policy Committee, People's Bank of China
Professor, Korea University
President, Chamber of Commerce, Istanbul
UNCTAD Secretary-General

[Rebirth of Finanace] Finance CEO Roundtable: A Power Shift in Financial Sector
Oct.15th 17:10~18:30, GRAND

 In the aftermath of global economic crisis, all eyes are now on the potential power shift and change in hegemonic order of global financial sector. North American and European financial institutions, which have exerted huge influence over the global financial market, have seen their market capitalization sharply decline amid global economic crisis, while their Chinese and other Asian counterparts are relatively less affected by the crisis.
 Indeed, two Chinese banks are the world’s largest and third-largest financial institutions in terms of market capitalization, while North American and European financial institutions are driven out of the global top 10 financial institution list. As this shift in financial power continues across different regions, the roles and standings of financial institutions in Asia?Korea, China, Japan, Hong Kong, Singapore and so forth?will be further enhanced.
 This session draws on the wisdom and insights of CEOs from global financial institutions, as to whether power shift will become a reality. Also to be discussed are the preconditions for building a more efficient and sound financial system, with key lessons from the current crisis in mind.

- How will the financial crisis change the global standings of Asian financial institutions?
- What role will Asian financial institutions play in the post-crisis global financial system?
- What strategy do Asian financial institutions need to set up to become a global player?
- When is the right time to raise interest rates? At a time when the volatility of interest rates is highly likely to intensify,
  how should financial institutions manage their profitability and risks?
- What are key lessons that can be learned from the current crisis?

Johnston, Donald

Former Secretary General, OECD
McDonald, Scott
Hori, Yoshito
Olson, Curt
Oliver Wyman, Managing Partner
Chairman & CEO, Globis
ING Life Korea President & CEO

[Rebirth of Finanace] The Future of Banking in a Post-Crisis World
Oct.15th 13:50~15:10, COSMOS

 Financial institutions which triggered global financial crisis are in reshuffle.
Investment banks previously regarded as the kernel of banking business find it very hard to survive without new business models and effective risk management techniques in place. Kept afloat by massive injections of government capital, top-tier commercial banks are also undergoing profound changes and implementing restructuring measures.
 To make it worse, as losses in commercial properties and personal credit cards escalate, the risk of a second financial crisis looms.
 This session will take an in-depth look into the future of banking. Major issues include three key topics: the new governance model for the banking industry; risk-regulation options; and new financial business model.

- How will the global banking system evolve after the purge of toxic assets?
- What are the structural problems of investment banks and how should they be addressed? Will commercial banks lead the banking sector in the future, or will a new banking model emerge?
- What are the problems with the conventional risk-management practices of banks? What regulations should be introduced on a global scale?
- What measures should be taken most urgently to put the financial system back on track? What will the new financial system replacing the existing one look like?
- How will the global crisis transform financial instruments?

Stevens, Anthony

Oliver Wyman, Partner
Sohn, Sung Won
Min, Euoo-sung
Walter, Ingo
Professor, California State University
CEO, Korea Development Bank (KDB)
Vice-Dean, NYU Stern

[Rebirth of Finanace] Balancing Financial Innovation and Oversight
Oct.14th 13:40~15:00, ART

 Many have pointed out that the recent global financial crisis was caused by neo-liberalistic policies, where the functions of market are so much trusted that regulations are loosened and the market is left uncontrolled. For this reason, policymakers across the world are creating a host of new regulations on financial institutions to prevent another meltdown.
 But there are concerns that excessive regulations could put a brake on creativity and innovations in the sector like introduction of new technologies and development of innovative products/services which are essential for the continued growth of the industry.
 This session will explore how the financial sector can strike a balance between regulations and innovations.

- Will risk regulations hinder product/service innovations leveraging various risks?
- What kinds of regulatory measures are needed to prevent another financial crisis but not stifle innovation in financial services and instruments?
- What kind of financial regulations can we expect?
- Are the US and UK governments’ moves to tighten financial institutions excessive? What could be the adverse effects of these regulations?
- Will it be possible to create a uniform framework for global financial regulation?

Stevens, Anthony

Oliver Wyman, Partner
Walter, Ingo
Rhee, Chang-Yong
Traem, Michael
Fung, Bernard
Vice-Dean, NYU Stern
Vice-Chairman, Financial Services Commission
CEO, Arthur D. Little GmbH
Chairman and Chief Executive Officer, Aon’s Asia Pacific

[Rebirth of Finanace] Global economic downturn and
New M&A opportunities in Asia Pacific
Oct.14th 15:20~16:40, MGB2

 The global M&A market has been affected by the credit crunch, and the number of deals has decreased dramatically since mid last year. According to UK-based M&A intelligence provider mergermarket, total deal volume in the first half of 2009 ? at 3,800 transactions ? was down 47.4% on the same period last year, and total deal value is $705.7bn which is down 43.6%. Compared to the most active half year period, H1 2007, value and volume figures have decreased by 66% and 51.6% respectively from the peak of 7,880 transactions valued at almost $2.1tr.
 However it is expected that the number of M&A deals will increase from late 2009. Quarter on quarter analysis for 2009 shows that deal volumes have remained steady so far in 2009, which may indicate that M&A volumes have bottomed out. A lot of banks are looking for potential mergers and acquisitions with other financial institutions. Corporates with cash are engaged in bargain hunting, so the M&A market for distressed/bankrupt companies is predicted to be active, as well.

- Is there a possibility of that Asian corporates or financial institutions acquire Top-tier financial institutions or corporates in the US or EU?
- How do you predict the future M&A trends in the financial sector?
- From the buyer side, what is the most important strategy for the successful acquisition in the current economic downturn?

West, Heather

Editor, Mergermarket Asia-Pacific
Bracken, Michael
Kim, Edward
Yoon, Jong-ha James
Park, Joseph J.
Managing Director, Corporate Finance Group Asia, Royal Bank of Scotland
Attorney, Kim & Chang
CEO, MBK Partners
Managing Director, Head of Advisory Group, Woori Investment

[Rebirth of Finanace] Wealth Management in a Global Recession
Oct.15th 15:30~16:50, MGB2

 For investors, the economic downturn serves both as a challenge and as an opportunity. The trick, of course, is to know which is which. And that requires knowledge of the optimal investment portfolio strategy for building wealth as the crisis eases. This session will reveal the principles for creating an ideal portfolio from a wide range of financial products, including equity as a “risky” asset, bonds as a “safe” asset, and alternative investments.
 The latest investment trends among high net worth individuals will also be discussed from an investor’s viewpoint, in order to lay out future pathways of wealth creation.

- What are the principles of portfolio management during a downturn? How should we manage risks?
- Which asset classes are recommended after the current crisis?
- What are the latest trends of high net worth individuals?

Khanna, Vikram

Associate Editor, Business Times, Singapore
Jo, Kenneth
Masanao, Tomoya
Managing Director, Bear Stearns, a division of J.P. Morgan Private Client Services
PIMCO Japan Executive Vice President

[Survival & Recovery] Eco-Friendly Cars Reshape the Automobile Map :
Winners and Losers
Oct.15th 11:30~12:40, GRAND

 Automakers around the world are seeking to develop and sell “green” cars, as they cannot survive in the ever-intensifying global competition without eco-friendly models.
 In the wake of skyrocketing oil prices and ongoing global efforts to reduce greenhouse gas emissions, customers are now turning to eco-friendly cars that consume less oil and produce less carbon emissions. Hybrid cars launched this year, Honda Insight and Toyota Prius are competing neck-to-neck for the No. 1 sold car spot in the Japanese market.
 As it is growingly projected that those with outstanding technologies for producing green cars will rule the global auto market, Japanese carmakers are focusing on hybrid and electric cars and American automaker GM on electric cars, while BMW is trying to commercialize hydrogen-powered cars. This session provides the valuable insights of automobile CEOs and industry experts into the future “war” of eco-friendly cars; it also diagnoses obstacles and challenges in the development and distribution of green cars.

- When do you think the market shares of eco-friendly cars will soar?
- Short battery life is the biggest obstacle for the commercial application of hybrid and electric cars. How much will the performance and prices of hybrid/electric car batteries improve in the future?
- To increase the penetration rate of eco-friendly cars, it is essential to cut the prices and build battery-charging stations and other infrastructure first. What is the biggest stumbling block in promoting the use of green cars?
- Government support is essential for the development of eco-friendly cars. Please indicate prime examples of such support.

Sunwoo, Myung Ho

Chairman, The Korean Society of Automotive Engineer
Lee, Hyun-soon
Bohr, Bernd
Vice Chairman, R&D Division, Corporate Product Planning & Strategy Division, Hyundai-Kia Motors Corporation
Chairman, Bosch Automotive Group

[Survival & Recovery] New Mobile Map 2015
Oct.14th 15:20~16:40, COSMOS

 The global mobile industry is undergoing enormous changes. With China launching commercial third-generation (3G) telecommunication service in May 2009, the global telecom industry has entirely moved to 3G. Having already started 3G services, leading telecommunication service providers are investing massively in “Beyond 3G,” fourth-generation business to meet the growing challenges from followers.
 As market conditions change dramatically, the current landscape of cell phone market, dominated by Big 5 players, is also showing signs of change. Apple, RIM and other smart phone manufacturers are posing great threats to established cell phone makers. Many experts believe that the reshuffling of mobile industry will begin in 2010, creating a whole new map for the industry by 2015. This session will explore how the mobile market (e.g. telecommunication and cell phone) will change and what the new mobile map affect the global mobile industry.

- How will the mobile market evolve in the ever-changing environment?
- How will the global M&A landscape among mobile players be reshaped?
- How will providers try to differentiate services and content offerings?
- What are the latest technology trends in the mobile industry? And which mobile products will lead the market?
- What changes will the infinite potential of telecommunication bring to peoples’ lives?

Oh, Jungsuk

Professor, Seoul National University
Aho, Esko
Moi, Zane
Hong, Won-Pyo
Kwak, Woo-Young
EVP, Nokia Corporation
Research In Motion (RIM) Regional Director, Asia Pacific
Executive Vice President, Mobile Device Division, Samsung Electronics
LG, Executive Vice President, LG Electronics

[Survival & Recovery] Mobile Software: A Convergence of Trends
Oct.14th 11:10~12:30, COSMOS

 Software in the global mobile communications industry is becoming increasingly important. With the introduction of Apple’s iPhone and The App Store, center of gravity of mobile communications industry has moved from devices to software. Indeed, industry analysts view Apple’s recently launched iPhone 3GS as the first smart phone which put more emphasis on software than hardware itself. No longer will phones “simply” combine an MP3 player, digital camera and an electronic dictionary to create multiple uses. Rather, mobile handsets are evolving into a platform that also runs software applications. In other words, these devices are expanding their ability to network across the wider stage of business computers and internet routers.
 Software developers have taken note of the opening of “app stores” by not only major global players, but also by Samsung Electronics, LG Electronics, KT and SK Telecom. Each is providing developers with the opportunity to freely write software applications for their mobile phone products. This session will examine the mobile-software strategies of leading global and local mobile operators and look into future trends.

- What are the potential applications that are likely to drive this new market?
- What are the long-term ramifications of this convergence?
- What are the best strategies?beyond open sourcing?for mobile providers to follow?

Cheon, Byung Kook

CEO, SearchMaster Consulting
Lee, Ho Soo
Oh, Se Hyun
Lee, Chan Jin
Executive Vice President, Head of Media Solution Center, Samsung Electronics
President, SK Telecom C&I Biz
CEO, Dreamwiz

[Survival & Recovery] The Future of Games : Serious Games
Oct.15th 10:20~11:20, MGB2

 The primary purpose for games is entertainment. These days, however, games made for other purposes are expanding the spectrum of games. We call this “serious games.” The serious games are in demand from academic curriculum, technology education, and military training to social enlightenment and health care. The success of Nintendo’s Brain Training device and Wii Fit shows that serious games have a good chance of success in the games industry. This session examines the effects and current status of the Serious Games industry as well as its potential for growth.

- How did Serious Games influence education, culture, sports and health care industries?
- What is the most important factor when developing a Serious Game? Is it entertainment or education?
- How will the 3rd dimensional virtual reality technology influence the future of Serious Games?
- To what degree do you see the possibility for commercial success in serious games?
- Is there a possibility for online games to develop into Serious Games?

Wi, Jong Hyun

Professor, Chung-Ang University
Akira, Baba
Tschang, Ted
Kim, Jeong Ho
Professor, University of Tokyo
Professor, Singapore Management University
CEO, NHN Hangame

[Survival & Recovery] Innovative Display Industry Reshuffling: Chicken Game
Oct.15th 10:20~11:20, GRAND

 The TV display market is recently going through a dramatic change. Plasma display panel (PDP) and liquid crystal display (LCD) led the TV display market for the past 10 years, followed by displays based on cathode-ray tubes (CRT). Recently, light-emitting diode (LED) has emerged as a mainstream in the market.
 The cell-phone display market has no an exception. LCD has been widely used as a display for a cell phone, but it is now being replaced by active-matrix organic light-emitting diode (AM OLED), which is increasingly applied to a high-end cell phone model. Larger versions of AM OLED?used primarily in a cell phone and other small-sized mobile devices?are also produced to be applied to TVs and computers.
 A wide variety of display products are used in PMP and other various mobile devices; also available are flexible display prototypes, which you can bend like paper and carry in your bag. Growingly active research on next-generation display will likely increase the number of cutting-edge display products and the size of the market exponentially. Against this backdrop, fierce competition is underway among global display makers to gain greater market shares, prompting concerns that the LCD industry may suffer what resembles the “chicken game,” referring to cut-throat competition between DRAM semiconductor manufacturers.

- How will the display industry be reorganized after the crisis? Which players will lead the market? How will display products evolve in the future?
- Will the “chicken game” in the DRAM industry repeat itself in the LCD industry, too?
- What strategies are needed for the future growth of display makers?
- What is the future direction for next-generation display development and what are strategies to market these products?

Lee, Chang Hee

Professor, Seoul National University
Kim, Sang Soo
Lee, Nam Yang
Young, Barry
Semenza, Paul
Executive Vice President, Samsung Mobile Display(SMD)
Vice President, LG Display
Managing Director, OLED Association
Senior Vice President, DisplaySearch, an NPD Group company

[Survival & Recovery] High Value-Added Shipbuilding Industry : New Blue Ocean
Oct.15th 17:10~18:30, MGB2

 The traditional global shipbuilding market has frozen solid amid the current economic downturn. New orders have fallen by more than 90% from last year, followed by cancellations of orders and postponed deliveries. Against this backdrop, high value-added offshore plants and cruise ships are emerging as the new “blue ocean” while orders for conventional commercial vessels are still sluggish. In particular, major energy companies’ plans to order large-scale offshore plants are a big hope for beleaguered shipbuilders worldwide. Specialized Drillships, FPSOs and other high value-added offshore plants cost hundreds of billions to several trillion Korean won per unit. Meantime, the so-called “hotels of the sea,” cruise ships, are also getting attention as the most high-priced vessel in the market.
 This session diagnoses the current state of the shipbuilding industry and explores growth potential of high value-added vessel market which has emerged as new Blue Ocean of the shipbuilding industry.

- When will the shipbuilding market re-emerge?
- How big is the market for offshore plants, and how much is its growth potential?
- Can cruise ships be part of the new “blue ocean” for shipbuilders?
- What is the future for China’s fast-growing shipbuilding market?
- How do you see the future of global shipbuilding industry?

Lee, Sokje

Vice President, Mirae Asset Securities
Reite, Roy
Stopford, Martin
Park, Choong-Heum
President, Offshore & Specialized Vessels, STX Europe
Clarkson Chief Economist, Cambridge University Visiting Professor
Executive Vice President, Samsung Heavy Industries

[Survival & Recovery] Medical Divide in Creative Capitalism
: New Paradigm "Healthnomics"
Oct.13th 14:00~15:10, GRAND

 First suggested by former Microsoft Chairman Bill Gates in his keynote speech for the 2008 World Economic Forum, the concept of “creative capitalism” has established itself as a new business trend; one spreading hope throughout the globe with the idea of sharing wealth. In a concerted effort to overcome the current economic crisis and open a new era of co-prosperity, governments and enterprises worldwide are demonstrating this idea through various forms of social leadership. Indeed, the notion of a Weconomy (We + Economy) keeps expanding. This session examines how creative capitalism can be applied and practiced in the field of healthcare, where the sharing of best practices can save lives.

- What is creative capitalism?
- Has creative capitalism firmly established itself as a paradigm of coexistence and cooperation?
- What is the role of the healthcare industry in bringing creative capitalism to life?

Cho, Hee-Jae

Chief Researcher, Samsung Economics Research Institute
Kim, J. Joseph
Vogel, David
Hirabayashi, Fumiko
CEO, Inovio Biomedical Corporation
Professor, Haas School of Business, UC Berkeley
Japan Representative, MSF, DnDi

[Survival & Recovery] New Approach of Healthcare Business : Global Access to Patients
Oct.13th 15:20~16:30, GRAND

 With no slackening in demand for adequate healthcare worldwide, the healthcare industry is in an enviable position regarding its growth potential. A wide variety of forecasts have therefore been made about its future. But tapping that widespread need may require new strategic directions. This session explores corporate social responsibility (CSR) in the context of the pharmaceutical industry, as well as a new CSR medical model, and government’s role in promoting CSR in the medical industry. Also to be aired are examples of the early achievements of this phenomenon, and a discussion of its future value.

- Which global healthcare companies have launched CSR activities?
- What efforts are needed to expand CSR?
- How will promoting CSR help the growth of the medical industry?
- What is the government’s role in promoting CSR?

Chang, Young-Chul

Professor, KyungHee University
Bagger, Rich
Park, Won-soon
Yoo, Young Hak
Senior Vice President, Worldwide Public Affairs&Policy Pfizer Inc.
Executive Director, The Hope Institute
Vice Minister, Ministry of Health, Welfare and Family Affairs

[Creative Marketing & Strategy] Corporate Renewal :
Winning Strategy for Restructuring
Oct.15th 11:30~12:40, MGB2

 The current economic downturn has led many businesses to adopt rigorous restructuring and corporate renewal plans with their very fate at stake. A recent US study shows why: In the past, corporate bankruptcy rates have shown a sharp upward trajectory some 12 to 18 months after the start of a downturn. We’re in that period now.
 Financially distressed companies have to overcome a historically low turnaround success rate, as well. With no time to waste, companies need to find ways to pinpoint their turnaround strategies for long-term recovery.
 This session discusses needed strategies and methods for distressed companies to take in order to get on the track for recovery.

- What is the restructuring strategy for financially ailing businesses?
- What are “must dos” and “must never dos” in the restructuring process?
- What are the crucial factors for successful restructuring?
- What are the lessons to be learned from recent cases of successful/unsuccessful restructuring?

Kim, Soomin

Partner, Bain & Company
Rovit, Sam
Davies, John
Corporate Renewal Group,Global head, Bain&Company
Vice President, Sales and Marketing Group, Intel

[Creative Marketing & Strategy] Overcoming the Downturn :
Winners and Losers in a Period of Turmoil
Oct.14th 17:00~18:20, MGB2

 In contrast to a boom cycle, when every boat rises, only those companies with the sharpest competitive instincts can make a profit during a downturn. Interestingly, downturns are also the times when we historically see the largest changes in competitive position within a market or industry, both upward and downward. That means that a downturn can hold great opportunity for those who know how to take advantage of their core strengths.
 The companies that succeed are those that are most able to accurately diagnose their current business strengths, and then set compelling and realistic “point of arrival” targets. As we sense the end of the latest downturn, this session aims to help companies diagnose their strengths, competitive positions and realistic opportunities to achieve a new performance breakthrough.

- How can companies improve their performance amid economic recession?
- What are the secrets of winning companies? How are they different from losing companies?
- What are the principles to diagnose the performance of a business during crisis?

Yoo, Jason

Partner, Bain & Company
Gottfredson, Mark
Lukach, Carl
Siegel, Jordan
Alyousuf, Nabil
Performance Improvement Group, Global head, Bain&Company
President of East Asia, Dupont
Associate Professor, Harvard Business School
Vice Chairman, Dubai School of Government

[Creative Marketing & Strategy] Economics of Inter-firm Catch-up
Oct.15th 13:50~15:10, ART

 With global economic recession, significant shake-up among rival firms are going on in the market. This is consistent with Schumpeter's original insight that downturn can be an opportunity for late-comers to enter the market and catch up with forerunners.
 This session takes a closer look at this phenomenon of inter-firm catch-up and rivalry in diverse contexts. First we consider the case of world wine markets to analyze how the late-comers from so-called new world countries like Chile have been catching up with traditional wine makers in Europe. Second, we elaborate on how the Indian firms are catching up with Western MNCs in the IT service sector. Finally, we consider the case of Korean firms in several manufacturing sectors catching up with forerunning companies in advanced economy.

- What are the common patterns and strategies in catching up by the late-comer firms with the forerunning firms?
- Why is the reversal of fortunes likely to happen more during downturns than booms?
- What are specially needed strategies for catch-up?
- Is there any systemic differences across industrial sectors in the patterns and strategies for catch-up?
- What are the effective defense strategies by leading firms against the catching-up firms?

Lee, Keun

Professor, Seoul National University
Krishnan, Rishikesha T.
Rabellotti, Roberta
Montes, Aurelio
Professor, Indian Institute of Management Bangalore
Professor, Universita del Piedmonte Orientale
Chairman, Montes Wine

[Creative Marketing & Strategy] Creative Marketing in Downtimes
Oct.15th 11:30~12:40, MGB1

 In times of turmoil, budget restraints actually force marketers to become more creative in devising winning tactics and strategies for reaching customers.
 The good news is that effective marketing in a downturn can play an important role in gaining business and share over competitors. There are many cases of successful creative marketing tactics which can exert bigger effect on customers at a time of crisis. Simply put, customers’ needs and desires change in a downturn, and serving the best of them well can create long-term advantages.
 This session will examine real business examples of how smart marketing in a recession has paid handsome dividends.

- How should executives manage marketing in a downturn?
- How should the marketing strategy change at a time of crisis?
- Which marketing strategy should be avoided?
- What are some successful cases of creative marketing in a downturn?

Alterman, Simon

Senior Vice President, Strategy & Business Development, Dow Jones & Company
Larreche, Jean-Claude
Shim, Sue
Schmitt, Bernd
Fuller, Joe
Professor, INSEAD
Senior Vice President, Brand Marketing Team, Visual Display Division, Digital Media & Communication Business, Samsung Electronics
Professor, Columbia University
Chairman, Monitor Group

[Creative Marketing & Strategy] Branding through Sports Marketing :
Impact on Company and Country
Oct.15th 15:30~16:50, COSMOS

 Sports Sponsorship has been estimated as being a 40 billion dollar annual business. Sports acts as the cornerstone of the marketing for many brands such as Accenture, adidas, Hyundai, Samsung, and Nike. Consumers relate to these brands through the various teams and athletes that they sponsor. Increasingly, sports have become a significant medium for the marketing of countries.
 Park Ji Sung, Kim Yuna, Shin Jiyai, Rafael Nadal, David Beckham, and Tiger Woods represent not only their sponsoring companies but also act as brand ambassadors for respective countries.
 This panel will examine the impact that sports marketing and sponsorship has on company and country branding, and will also examine its critical managerial issues.

- Why are sports so important in the marketing of companies and brands?
- What are some lessons to be learned from teams such as Manchester United and Real Madrid?
- What role has sports marketing and sponsorship played in the success of the Manu and Real Madrid brand?
- what are some of the "Activation" strategies used by Manu to broaden its popularity in the world?
-Why are sports so important in the branding of countries?

Chang, Dae Ryun

Professor, Yonsei University
Kase, Kimio
Davis, John
Shin, Moon sun
Professor, IESE Business School
Emerson College Professor of Marketing, Department Chair
Professor, Myong Ji University

[Creative Marketing & Strategy] Luxury Marketing
Oct.13th 11:40~12:50, COSMOS

 Despite the downturn, the global luxury market is still growing. Luxury providers are stepping up their already intensive marketing efforts aimed at their high-income customers. Luxury marketing is almost a separate science; it differs from traditional marketing in its level of customer intimacy.
 That’s because customers of luxury goods prefer customized appeals, sophisticated marketing and personalized services from luxury brands. With a growing number of luxury goods and sellers backed by newly added demand from expanding middle class across the world, the winners in luxury must drive for greater customer loyalty through not only stellar products but also services seen as of great value.
 As the competition in this sector heats up, this session takes a close look at the evolution of and recent trends within the upscale world of luxury marketing.

- What are the growth prospects for the luxury market during the downturn?
- How has luxury marketing evolved?
- What are the latest trends in luxury marketing?
- What are the biggest factors influencing the luxury market?

Chattopadhyay, Amitava

Professor, INSEAD
Dyan, Gilles
Kwon, Gee-Chan
Kim, Billy
Founder and Director, Opera Gallery
Chairman, LIDA
Director of Marketing, S.J.Duko Co., Ltd

[Creative Marketing & Strategy] IT CEO Roundtable : Social-Influence Marketing (SIM)
Oct.14th 13:40~15:00, MGB2

 The rise of social media, such as twitter, Facebook and blogs is creating a wholly new form of marketing that is called “social-influence marketing” (SIM). Social-influence marketing is about leveraging social media at every stage of a marketing campaign, and it goes beyond the scope and lifetime of a particular campaign.
 Companies are increasing their ad spending levels on social networking through these media, and marketers have closely monitored the surprising effectiveness of social-influence marketing. Indeed, over the long term, many see SIM as having a stronger effect on purchasing behavior than direct-response and brand marketing.

- What is the prospect of growth from social media?
- What are the new strategies in social-influence marketing?
- How does the younger generation communicate via social media? Which marketing strategy is most effective with
  these youngsters?

Chung, Yung

Partner, McKinsey & Company
Stone, Biz
Kim, Taek Jin
Moi, Zane
Founder, Twitter
CEO, Ncsoft
Regional Director, Asia Pacific Research In Motion (RIM)

[Creative Marketing & Strategy] Color & Design
Oct.13th 09:00~10:10, COSMOS

 Tom Peters, a globally renowned management thinker, stresses the importance of product design to promote sales. His premise: design is a differentiator in a world of sameness in features and functions. At the same time, the importance of color application in relation to corporate competitiveness is gathering attention.
 This session explores the strategy and method for establishing corporate identity and for upgrading product quality value by utilizing color. LED light effect, and the reciprocal relationship between Green Growth Industry and color will be analyzed to discuss the application of color in fashion, automobiles, electronic equipment, furniture etc. Discussions on the use of color as a competitive tool will also be one of hot topics.

- What is the impact of color in corporate identity?
- What corporate growth strategies are there that uses color?
- What is the latest trend in product design?

Lee Jae Hwan

Professor, Hanyang University
Takashi, Ikeda
Kim, Young Se
Sohn, JungYeon
Lee, Il-kyoo
CEO, DIC Color Design
Founder & CEO, Inno Design
Diretor, DIC Color Design
President & CEO, Global Design Administration Serivce

[Creative Marketing & Strategy] Urban Design
Oct.13th 10:20~11:30, COSMOS

 The city restoration projects which had been active in Seoul’s old downtown area have been expanding to the regional medium and small sized cities. The quantity-oriented city restoration development has been upgraded to a quality-driven one that focuses on contents such as design and culture. Such projects contribute not only to revitalizing local economy but also to enhancing the brand value of cities.
 This session will evaluate the impact of the city restoration projects on local prosperity, and preconditions for development through case studies. Based on a panel discussion, panelists will try to propose the best development model which is sustainable.

- What is the precondition for upgrading city restoration projects which had focused on quantitative expansion to
  qualitative ones?
- To what degree does the city restoration project contribute to the revitalization of regional economy? Is sustainable
  development possible?
- What are the roles and responsibilities of a private sector when city restoration projects are implemented? What are
  the roles for the government and the local government?

In, Chi-Ho

Professor, Hong-Ik University
Ko, Sung-Ho
Donaldson, Ross
Park, Gi-Jun
Kim, Kyu-Hyeon
CEO, PDM Partners
Chairman and CEO, Global Executive
Senior Managing Director, Hanmi Parsons

[Greenomics] OECD Plenary - New Hope: Green New Deal
Oct.14th 15:20~16:40, GRAND

 Back in the 1930s, US President Franklin D. Roosevelt pushed forward a New Deal of investing intensively in civil construction and other infrastructure projects to rescue the US economy from the Great Depression. That policy helped the US recover from the Great Depression. In today’s global economic crisis, many inside and outside government have seen the need for a second New Deal. A new variation is what’s called the “Green New Deal.”
 Essentially, it aims to put funds into developing sustainable new energy sources, thereby getting out of the existing economic structure that is heavily reliant on the finite resources of oil and coal. If successful, this initiative would save the Earth, which is getting warmer and warmer due to greenhouse effects, from environmental catastrophe. Based on the “greenomics” convergence business model combining IT with environmental/energy technology, it would also turn the green industry into a new growth engine that boosts global economy.

- Can such a Green New Deal simultaneously save the environment and rebuild the world’s economy?
- Which renewable energy sources will be getting most attention under the green initiative?
- What are the major challenges to be overcome in pursuing green new deal?

Amano, Mario

Deputy Secretary General, OECD

Lohani, Bindu
Burke, Tom
Lees, Martin
Koh, Jae-Bang
Vice President, Asian Development Bank
senior environment and political adviser, Rio Tinto
Secretary-General, Club of Rome
Visiting Professor, Harvard University

[Greenomics] Third Industrial Revolution: Energy Technology
Oct.14th 13:40~15:00, MGB1

 As many countries seek to shift to a so-called green economy, competition has been intensifying around developing the underlying energy technologies?not only at the corporate level but at the national level.
The stakes, according to leading thinkers, couldn’t be higher. Endowed Professor Martin Janicke of Freie Universitat Berlin, who provided the theoretical groundwork for Germany’s green economy, cited energy technology (ET) as the new growth engine that will lead the “3rd industrial revolution.” New York Times columnist and Pulitzer Prize?winning author Thomas Friedman observed that the country with the most ET resources is going to have the best national security, greatest economic well-being and most-competitive companies.
 In other words, the winners in the world economy of tomorrow will be those countries and businesses with the best ET. What are the challenges facing countries that plan to be clean-energy?based economies? This session will examine the issue.

- Can energy technology become the growth engine of the world economy?
- What is the most feasible form of renewable energy? When and how much will renewable energy replace conventional fossil-fuel energy?
- What forms of renewable energy are suitable for Korea and other Asian countries?
- What role should businesses and governments play in promoting technologies for new/renewable energy?

Janicke, Martin

Professor, Free University of Berlin
Lukach, Carl
Kim, Young Hak
Sheridan, John
Winterfeldt, Detlof von
President, DuPont East Asia
Vice Minister for Trade and Energy, Republic of Korea
CEO, Ballard Power Systems
Director, International Institute for Applied Systems Analysis (IIASA)

[Greenomics] UN Session - Post Kyoto Protocol
: Impact of a Low-Carbon Era on Global Economy
Oct.15th 13:50~15:10, GRAND

 Transition into low-carbon era is imperative to resolve global issue of global warming.
The aim of a low-carbon economy is to develop a clean-energy technology that minimizes carbon emissions and produces sustainable and abundant energy for manufacturing, agriculture, transportation and power generation. Yet while many nations have discussed ambitious targets for reducing greenhouse gases, it is not easy to conciliate their differing interests given their differing levels of technology and carbon emissions.
 In this regard, all eyes are on the outcomes of the forthcoming UN Climate Change Conference Copenhagen 2009, set for December this year, which will replace the existing Kyoto Protocol, for the conference’s key agenda is whether to allocate carbon-emission reduction targets to developing countries as well as advanced ones. If developing countries become subject to such targets under the post-Kyoto system, their steel, refinery, petrochemicals and other energy-intensive industries may suffer a huge blow. What is crucial, after all, is to focus governmental and entrepreneurial capabilities on reinforcing the “green fundamentals” from now on, experts say.

- How will the transition into a low-carbon economy affect the global economy?
- What are the key challenges to creating a low-carbon economy?
- Will the Copenhagen conference be the cornerstone for allocating carbon-emission reduction targets to developing countries? How will this affect their individual industries?
- What should governments and economic players prepare for Copenhagen conference?

Dubee, Fred

Associate Director, Asia, Research Center for UN Global Compact
Burke, Tom
Wirth, Timothy E.
Janicke, Martin
Lee, Hoe Sung
Senior Environment and Political Adviser, Rio Tinto
President, UN Foundation
Professor, Free University of Berlin
Vice Chair, IPCC

[Greenomics] Wind Energy : Wind Changes Energy Map
Oct.15th 10:20~11:20, ART

 Among a bevy of renewable energies being developed around the globe, wind energy is regarded the most realistic renewable energy source?one that does not require a long lead time to pay off. Nor is it dependent upon geography. Rapid advancement in wind-power technology is already broadening the energy base for areas as diverse as hillsides, plains and shorelines?anywhere with a strong, steady breeze. Consequently, the wind-energy market is growing not only in Europe and the US but in Asia, as well.
 In Korea, new highly specialized wind power companies?as well as traditional shipbuilding concerns and heavy industries?are making great strides in creating a wind-energy market. This session will cover the potential of wind energy and its lesser-known constraints.

- What is the potential of wind energy?
- What are the benefits of wind energy compared with other renewable energies?
- What is the best model for combining wind energy with other energies?
- What should be government’s role in developing wind energy?

Cho, Christopher Hyun-Moon

President of Power & Industrial System PG, Hyosung Group
Uenishi, Kenji
Sutton, Sean
Yao, Xingjia
President, GE Energy Asia Pacific
President, Vestas Asia Pacific
Professor, Shenyang University of Technology

[Smart IT & Media] IT CEO Roundtable: Evolution and
New Breakthrough Innovation for IT
Oct.15th 13:40~15:00, MGB1

 Recession poses a great threat to a global economic system but it also promotes activities for innovation to survive. A spectacular innovation from IT sector in early 2000 helped global economy come out the global recession. As such, even amidst the current downturn, IT industry is expected to pursue a host of innovations to build strong foundations for growth and increase market share after the crisis.
 In this session, a number of leading CEOs in the information technology sector discuss the challenges their companies face in the recession and how they are continuing to invest in innovation.

- What are the latest innovation trends in IT companies?
- Can the global economic crisis actually be overcome through IT innovations?
- What are the new business strategies of the IT industry for overcoming the economic crisis?
- What innovations do these leaders see coming in the phenomenon of “convergence”?
- How will the IT industry evolve in the next 10 years?


Partner, McKinsey & Company
Stone, Biz
Moi, Zane
Kim, Taek Jin
Founder, Twitter
Regional Director, Asia Pacific, Research In Motion (RIM)
CEO, Ncsoft

[Smart IT & Media] Media Big Bang : The Convergence of Old Media & New Media
Oct.15th 08:50~10:10, GRAND

 Media industry is experiencing structural changes as Internet and other new outlets are forever altering the way media is produced, distributed and consumed. Many companies cut their ad spending in newspapers and traditional TV while they have increased their spending on Internet media such as Google and Facebook. According to PricewaterhouseCoopers, in 2012, the driving force behind the growth of media industry will be new media, and this structural change will pose a great challenge for newspapers, broadcasters and other old media outlets.
 Some point out, however, that new media, represented by the Internet, are growingly established and are therefore losing their appeal of newness. Meanwhile, old media are ready to hit back, reorganizing their business models in line with the new media environment. This session discusses how newspaper, broadcasting and the Internet will evolve in the future and who will be the next to gain media hegemony.

- Will new media become more influential than traditional media?
- What are the future growth prospects and survival strategies for newspapers and broadcasters?
- How “new” can the traditional, “old” media become?
- How will changes in the competitive landscape of media industry unfold?
  (e.g. M&A between old and new media outlets)
- Are there any negative impacts of media convergence?

Oberholzer-Gee, Felix

Professor of Business Administration, Harvard University
Wilson, Daniel
Schmaltz, Joachim
Tokuda, Kiyoshi
Alterman, Simon
Senior Policy Adviser, BBC Policy & Strategy
Vice President, Thomson Reuters
Executive Officer, Online Bunisess Nihon Keizai Shinbun
Senior Vice President, Strategy & Business Development, Dow Jones & Company

[Smart IT & Media] Another takeoff for the Internet? : New Biz Opportunities
Oct.14th 17:00~18:20, ART

 Back in the 1990s, the emergence of the Internet led many to predict the quick emergence of a “real-time” interactive world of new media; within it, the boundary between media producers and consumers would soon disappear. More than a decade later-and despite the rise of such terms as “interactivity,” “ubiquitous,” “Web 2.0,” “mobile revolution” and “open source”-the Internet has failed to deliver on that promise, nor is it growing anywhere near as fast as it used to. In the view of many observers, it still lacks any compelling new business model or innovative trend to fuel its vast potential.
 The roles of media outlets are also changing dramatically: They used to add values through distribution channels or contents they created, but now most of their values are likely to come from better customer attraction/service capabilities than their competitors.
What will be the trends of new media business models to be developed in line with such changes? This session diagnoses whether the Internet can be reborn as “new media” in a genuine sense, and what business opportunities are awaiting fulfillment.

- What are the new trends and technological innovations that will lead “another takeoff” of the Internet?
- What are the new business models based on the Internet?
- What are the examples of new media business models converging old and new media?

Lee, Won Jin

CEO, Google Korea
Rouze, Sebastien
Prakash, Manish
Sasamoto, Yu
Co-founder & Director, WAKEUP PICTURES
Vice President and Head of Global Business Division, SK C&C
Marketing Officer, Microsoft

[Smart IT & Media] Search, Knowledge and Answers: The Future of Online Information
Oct.15th 09:10~10:10, ART

 Despite fierce competition, Google remains the world’s most dominant search engine. Starting as an Internet search service provider, Google has consistently shown extraordinary growth. In the process, it has emerged as one of the IT industry’s foremost players and as one of the most valuable businesses worldwide. Countless search engines have challenged Google’s position?some with outstanding new features?but failed to make significant inroads into Google’s market.
 In response, Google has continuously revolutionized its technology beyond the status of an “information-gathering tool.” Now, the focus of the search industry has shifted from “what” to search for to “how” to do it. This session takes a close look at the future direction for the Google search engine, and the potential capabilities of its competitors in Korea and across the globe.

- Is the intelligent search semantic web the future of search or a fad?
- How will the way people use search tools evolve in the future?
- What new technologies will be required for search in the era of mobile technology?
- What are the profit models of search service other than advertising?

Kim, James Woo

President, Microsoft Korea
Wolfram, Conrad
Cho, Won-gyu Ted
Wolfram Research / Wolfram Alpha Director
Engineering Director, Google Korea

[Leadership in Turbulence] Leadership Challenges in Turbulent Times: Role of Leader
Oct.14th 17:00~18:20, GRAND

 The economic downturn has presented a variety of challenges to leaders, ranging from management issues to the personal level.
 On the corporate level, CEOs tend to face two intertwined leadership challenges: keeping their company on track while the global economy falters and making strategic decision to let their company more competitive after crisis is over. On the personal level, they are challenged by such issues as stress management and work-life balance.
 This session looks into what trends most challenge leaders today, and what kind of solutions they can turn to. More broadly, it examines the most essential quality of leaders in an economic downturn.

- What kind of challenges do CEOs face in the recent economic downturn?
- How can CEOs deal with these challenges?
- What is the essence of effective leadership for overcoming a crisis?

Sullivan, Peter

Group Editor-in-Chief, Independent Newspaper, Republic of South Africa
Aho, Esko
O’Brien, Damien
Penn, Mark
Low, Penny
Aubry, Rick
EVP, Nokia Corporation, Former Prime Minister of Finland
Global Head, Egon Zhender
CEO , Burson-Marsteller
Member of Parliament, Singapore
President, Rubicon National Social Innovation

[Leadership in Turbulence] CEO with Humanities background
Oct.15th 09:10~10:10, MGB2

 Traditionally, few senior leaders have come out of a humanities background. But a growing trend is elevating managers with degrees in “soft” majors. The reason: There is a growing awareness of the strengths such people can bring to developing more emotionally sensitive, participatory organizations?ones where creativity and innovation are at a premium. Another factor is the realization that liberal arts majors may have a greater awareness of human consequences in an age where ethics management is of growing concern amid waves of business scandals.
 Certainly, too, humanities-trained business people seem to have a reflective quality missing in the typical hard-charging CEO. Such traits can leaven an organization in surprising ways. How does that happen? And how can CEOs blend such people into their organizations to increase their success factors? That will be the focus of this session.

- Why are humanities values necessary for today’s corporate management?
- What can CEOs learn from the humanities ? and the people trained in them?
- What can individuals throughout the organization learn from the humanities?
- Who are the successful global CEOs with a humanities background?

Sullivan, Peter

Group Editor-in-Chief, Independent Newspaper, Republic of South Africa
Reed, Peter
Ishikura, Yoko
Richter, Frank-Jurgen
Tanaka, Akihiko
Senior Deputy Director for Curatorial Affairs, MoMA
Professor, Hitotsubashi University
President, HORASIS
Executive Vice President, The University of Tokyo

[Leadership in Turbulence] Developing and Retaining Global Talent
Oct.14th 11:10~12:30, MGB1

 Even in crisis, talent is an urgent strategic issue that business leaders need to address proactively-during crisis and after. Recently Microsoft established that it sought to recruit new employees with genius-level IQs to overcome the global crisis.
 The implication is that top management needs to have a unique strategy for attracting and retaining talent. This session explores the capabilities required to attract and keep global talent.

- How does global economic crisis affect talent management?
- How will a company develop and retain talents?
- What are the key imperatives for building a talent-powered organization?
- What are the key qualities of global talent?

Siegel, Jordan

Associate Professor, Harvard Business School
Damien O’Brien
Uddesh Kohli
Yoshito, Hori
Wittenberg-Cox, Avivah
Fung, Bernard
Global Head, Egon Zhender
Chairman Emeritus, Construction Industry Development Council, India
Chairman & CEO, Globis
CEO of 20-first
Chairman and Chief Executive Officer, Aon’s Asia Pacificn

[Leadership in Turbulence] The Art of Creative Thinking
Oct.15th 11:30~12:40, ART

 Research shows that creative companies excel in periods of economic turbulence. In fact, an unfavorable economic climate often stirs them to gain greater market share and strengthens their competitive edge. Crises seem to motivate them to do what they do best even better: come up with more innovative ideas. The question for other companies is how to foster a similar culture of creativity within their organizations.
 Building an inherently creative business takes more than hiring persons with creative talents. It requires the development of those talents and, most importantly, a creative shift in the mindset of CEOs. How? One method is to expose themselves to art and creative endeavors. Indeed, many CEOs have begun immersing themselves in classic humanities books, and have started to attend artistic performances. In this session, artists from various fields will join business panelists to discuss how to build a creative organization and how to promote creative thinking.

- What characterizes creative talents?
- What efforts should CEOs make to develop their employees’ creative talents?
- Can one’s creativity be honed by refining the artistic sense?
- What is creativity all about from an artist’s point of view?

Barakatt, Steve

Composer & UNICEF Ambassador
Reed, Peter
Kim, Michelle Mi-Kyung
Datta, Raj
Senior Deputy Director for Curatorial Affairs, MoMA
Vice-Concert master, New York Philharmonic
Chief Knowledge Officer, Mind Tree

[Leadership in Turbulence] Social Enterprises in an Economic Downturn
Oct.14th 11:10~12:30, ART

 Social enterprises, which seek to generate "social value" rather than profits, are more vulnerable to an economic downturn than commercial companies. In the face with survival, it is inevitable to focus more on making money rather than social values.
 But some argue that activities of social enterprises become most acutely needed since more and more people will be marginalized in times of economic woes.
The major way social enterprises can manage these pressures is through smart management?doing more with less?and innovations that help them to achieve their missions of helping those in need.

- How is the economic downturn affecting social enterprises?
- How should social enterprises reinvent themselves in times of acute need for their services?
- What is government’s role in protecting social enterprises in a downturn?
- What efforts should governments and NGOs make to nurture and train social entrepreneurs?

Aubry, Rick

President, Rubicon National Social Innovation
Sim, Jack
Low, Penny
Dubee, Fred
Alyousuf, Nabil
Founder and President, World Toilet Organization(WTO)
Member of Parliament, Singapore
Associate Director, Asia, Research Center for UN Global Compact
Vice Chairman, Dubai School of Government

[Special Sessions] Future Trend & Future Occupations
Oct.15th 17:10~18:30, MGB2

 Some education observers have argued that the current sharp divide in life expectations between those who receive an education and those that don’t will disappear with the advent of worldwide communications technologies?and the knowledge it makes available. The evolution and penetration of the Internet into undeveloped areas will help people gain the knowledge they need anytime, anywhere and in real time, they argue, narrowing the current education imbalance.
 These developments also have implications for more-efficient job training, online. Meantime, as workers find themselves entering multiple occupations and workplaces over the arc of a modern career path?instead of a sole lifelong occupation?technology will play a role in making workers not only more capable, but more flexible and mobile. This session forecasts what tomorrow’s occupational landscape will look like and discusses how the talents needed for the future will be provided.

- What does it take to create the talents needed for the future?
- What will be the most promising industries and workplaces in the future?
- What will be the future HR strategies of successful enterprises?
- How should individuals prepare themselves for the future?

Lee, Young Tak

World Futures Forum Chief Director
Jin, Mi sug
Lees, Martin
Lee, Jin
Ishikura, Yoko
Senior Research Fellow, Korea Research Institute
Secretary-General, Club of Rome
Vice Chairman, Woongjin Group
Professor, Hitotsubashi University

[Special Sessions] North Korea Nuclear Issue : Is there a Solution?
Oct.15th 15:30~16:50, GRAND

 Home to the world’s last armed and divided country, the Korean Peninsula is sensing a brewing crisis perhaps unrivalled since the 1950 to 1953 Korean War. The cause: North Korea has begun launching a series of mid- to long-range missiles into the open seas to show off its military might. Also, having conducted its second nuclear test, the North is now threatening a third, further intensifying the global fear of its nuclear program. Previous rounds of six-party talks have produced breakthrough agreements on limiting North Korean nuclear proliferation.
 But these talks have broken off over recent North Korean intransigence. Meantime, some of the South Korean business tenants in the Gaeseong Industrial Park in North Korea?launched in 2003 as a collaborative economic effort?are moving out of the complex amid escalating tensions between the two Koreas. Adding to the tensions are rumors about the North Korean leader’s health problems and the succession of his son.
Is there any solution to the festering North Korean nuclear issue?
 This session presents insights of renowned experts on the issue; one which most observers say must be resolved to ensure the peace of East Asia.

- How can other nations dissuade North Korea from pursuing nuclear weapons?
- Do six-party talks still remain an effective means to resolve the North Korean nuclear issue?
- How should nations prepare themselves for dealing with North Korea in the post-Kim Jong-il era?
- How can South Korea resume economic cooperation with the North?

Yoon, Young-kwan

Professor, Seoul National University
Cha, Victor D.
Evans, Gareth
Noland, Marcus
Professor, Georgetown University
Co-Chair, International Commission on Nuclear Non-proliferation and Disarmament
Senior Fellow, Peterson Institute for International Economics

[Special Sessions] Knowledge Management Case Studies 1,2
Oct.15th 15:30~18:30, ART

 The Most Admired Knowledge Enterprises (MAKE) research program was established in 1998 to recognize leading global organizations for their ability to transform corporate knowledge into enterprise intellectual capital and shareholder wealth.
 Four of last year’s Asian MAKE winners, Wipro Technologies, Tata Steel,MindTree Ltd. ,POSCO, present case studies of their award-winning knowledge management best practices. Each company will discuss a key knowledge management initiative and how it has enabled the organization to achieve a competitive advantage.

Choi, Joon

Vice President, Booz & Company
Prakash, Ved
Donaldson, Ross
Datta, Raj
Tobing, Laksmi
Ghosh, Mrinal Kanti
Head of KM, Wipro Technologies
Chairman and CEO, Global Executive
Chief Knowledge Officer, Mind Tree
HR Business Partner, Unilever
Senior Manager, Tata Steel Ltd.

[Special Sessions] MICE as an Ever-Enlarging Global Business
Oct.13th 08:30~10:10, GRAND

 Countries across the globe are challenging the “conventional” wisdom about business-meeting and resort destinations. Many are engaged in fierce competition in the fields known by the acronym MICE, meaning Meeting, Incentives, Convention, Event & Exhibition. They’re not only expanding the facilities and capabilities of their existing convention centers, but building new ones.
 Indeed, many Asian states are constructing large-scale comprehensive entertainment complexes?such as the Marina Bay Sands Resort of Singapore and the Macau Venetian Resort?in a bid to attract conventions away from the usual luxurious locales in North America and Europe. And why not? MICE industries continue to post revenue increases despite the global downturn.
 This session discusses the growth potential of the convention industry and strategies for sharpening players’ competitive edge.

- Which countries are home to the leading MICE industries in Asia, Europe and the Americas?
- What are the likely future strategies for MICE players?
- For Korean MICE industries, in particular, which are the key members by type
  (e.g. convention center, NTO, PCO, PEO), and where do they stand now?
- What are Korean players’ competitive strategies for this intensely competitive industry?

Kim, Dae-Kwan

Professor, Department of Convention Management, Kyung Hee University
MacMillan, Bruce
Harry, Leigh
Chang, Tae Soo
Cho, Hyun Jae
Oh, Ick-Keun
Angelini, Giovanni
President and CEO, Meeting Professionals International (MPI)
President, International Congress & Convention Association (ICCA)
Executive Vice President, Songdo Conventia
Director General, Tourism Industry Bureau, Ministry of Culture, Sports and Tourism
Professor, Department of Tourism Management, Keimyung University
Former CEO, Shangri-La Hotels and Resorts

[Special Sessions] Korea-Japan Business Forum -
Environment-friendly City Restoration
Oct.15th 09:10~11:20, COSMOS

 The British government has recently declared that 60% of newly built houses must be built in existing urban areas in order to promote a city restoration policy. After the collapse of the bubble economy, Japan actively pursued the city restoration policy for economic recovery. In France, the President led the city restoration himself. The construction of La Defense, The Opera National de Paris and the Louvre Museum was all part of the city restoration project. Korea is also actively following the steps of its counterparts. High-level roads have been demolished, and the creation of exclusive bus lanes and pedestrian walkways are all part of the city restoration scheme.
 And the Han River Renaissance Campaign is the city restoration project that can be viewed from a cultural aspect. The restoration in urban areas such as Gangbuk New Town in Seoul was possible because of a paradigm shift which put much emphasis on a sustainable development.
 In this session, Korean speakers will discuss on the techniques of the city restoration used to build the Gangbuk New Town, Han River Bridge Lighting, Namsan Mountain Eco-Road etc. Speakers from Japan will discuss successful examples of Japan's city restoration business which integrates urban housing,business,cultural facilities so that they provide one stop services to citizens, and Roppongi Hills' rooftop tree-planting project.

Lee, Dong Keun
Yamamoto, Takashi
General Manager, SH Corporation
Senior Executive Managing Director, Tokyo Midtown Management Co.


[Special Sessions] Meditation with Sri Sri Ravi Shankar
Oct.13th 16:00~18:00, COSMOS

Sri Sri Rav Shankar will be addressing the 10th World Knowledge Forum in Seoul.
‘One Asia, New Economic Order and Recovery’
The annual conference aims at facilitating the sharing of global knowledge on economic issues.
Sri Sri has given special attention to finding solutions for economic problems by integrating spirituality in the corporate world.

Yang, Hyun-hee

Korea representative, Art of Living Foundation

Shankar, Ravi Founder, Art of Living Foundation


[Special Sessions] Merrill Lynch Asia Wealth Report
Oct.13th 14:00~15:30, COSMOS

Merrill Lynch will release the 2009 Asia-Pacific Wealth Report, an in-depth look into the key trends impacting the region's wealthy and their investment behavior. The report, now in its fourth year, examines the effects of the financial crisis on the region's high net worth individuals in 11 Asia Pacific markets. It also forecasts that the region and its affluent population should recover at a faster place than the world's wealthiest nations.


Kim, Kiseok
Chang, Jaeho
Bryan Song
Branch Manager and Head of Global Markets for Korea, Bank of Americal Merrill Lynch
Head of Wealth Management, Merrill Lynch Global Wealth Management
Head of Korea Research, Bank of America Merrill Lynch

[Special Sessions] New Japan & New Asia
Oct.15th 15:30~16:50, , Mugunghwa Hall 1

Japan's Democratic Party has won a historic victory over Japan's long-ruling Liberal Democratic Party. With the election of Premier Yukio Hatoyama government, expectation is high for the birth of New Japan. To meet this expectation, Premier Hatoyama is introducing ambitious diplomatic, political and economic agenda which are totally different from those of Liberal Democratic Party. From the diplomatic perspective, Premier Hatoyama is putting more emphasis on Asia, vowing to form the East Asia Cooperative entity composed of Korea, China and Japan. This is a major turnover from the previous diplomatic policies by the Liberals which focused on US and other western countries. It is especially interesting to note Premier Hatoyama's placement of pro-Korean members in the cabinet, thereby heightening the expectation for the Japan-Korean diplomatic relationship. Japan's new leader is also keen to create a nation with true "popular sovereignty", breaking out of bureaucracy. He also opposes Liberal Democratic-oriented economic policies focused on growth and exports. He firmly believes that Japanese economy will be much better off if it expands the domestic consumption base and decreases its excessive dependency on export.
In this session, panelists will take a closer look at how the new Japan will turn out with Mr. Hatoyama's rule, and whether Asia-oriented diplomatic relationship will become the foundation for AMF and Asia's economic unity. The session will also deal with joint countermeasures for North Korean nuclear arms race and security within the Asian region.

Cheong, Sung Choon

Senior Fellow, Korea Institute for International Economic Policy

Ichimura, Koichiro
Kawai, Masahiro
Korean Politician
Member, House of Represantative (Japan)
Dean and Chief Executive Officer, Asian Developmeni Bank Institute
Korean Politician

[Special Sessions] UNDESA - GAID Session
Oct.14th 17:00~18:20, COSMOS

Sri Sri Rav Shankar will be addressing the 10th World Knowledge Forum in Seoul.
‘One Asia, New Economic Order and Recovery’
The annual conference aims at facilitating the sharing of global knowledge on economic issues.
Sri Sri has given special attention to finding solutions for economic problems by integrating spirituality in the corporate world.

Kim, Boyungki

Acting Dean and Professor of Politics and International Relations, Korea University

Fung, Daniel
Lee, Ki-su
Nsambu, John Chrysostom Alintuma
Ridab M. Abutaleb
Chairman, Des Voeux Chambers
President, Korea University
Minister of State for ICT, Republic of Uganda
Exectutive Director - China Offices, Abu-Ghazaleh Intellectual Property (AGIP)