Despite growing expectations for a global economic turnaround, a recovery in the real economy seems to have a long way to go. Level of uncertainties is still high and economists often present contracting views on many issues. They are divided on the pace of economic recovery. Some experts are worried about inflation, while others raise fear of deflation.
In the face of confusing economic indices, companies try hard not to make a wrong move and to find a way to make them stronger. What strategies and tactics should they develop and how should they prepare themselves in this regard? What kind of leadership is needed for corporate leaders to overcome the recent unprecedented economic downturn? What are secrets of companies thriving even in recession?

- What are characteristics of companies which are resilient to a crisis and turn the crisis into an opportunity?
- What is a to-do list for companies to prepare for a post-crisis era? What strategies should corporate leaders
  develop?
- What kind of leadership is needed in uncertain times?

Stout, Kristie Lu

 ¡°Asianization,¡± which refers to a globalization led by Asia is becoming a recognized international phenomenon. Fueled by the region¡¯s stunning economic growth for the past 10 years, Asia has become powerful influencer on global stage. Moreover, amid a worldwide economic crisis set off by the most developed economies, many economists foresee an accelerating power shift from the advanced countries to Asia?where deep pools of capital and new business expertise are coming together.
 Behind this trend is undoubtedly the rise of China. The world¡¯s third-largest economy which also accounts for 20 percent of the world population, China has emerged as a possible savior of the global economy. Will this trend of Asianization increase along with the region¡¯s new economic might? And will it be the basis for a shift of global economic clout to Asia?

- Is the ¡°power shift¡± of the global economic hegemony to Asia possible?
- Is Asianization an irresistible tide, or a phenomenon that will soon disappear?
- Will the trend of a rising China and declining US continue?
- What role will China play in further expanding Asia¡¯s influence?
- What are the challenges to Asia¡¯s expanding influence? What threats lie ahead?

Young, Soogil

 Many people all over the world expect Asia to play a leading role in guiding the global economy into recovery. Unlike advanced countries burdened by massive government deficits, Asian economies have relatively wider choices in policy responses?including fiscal and currency expansion and interest rate cuts. They also have larger room for new infrastructure investments than advanced countries.
 In fact, many Asian countries have scheduled large-scale projects even in the midst of the global economic crisis. These projects will provide not only Asian companies but businesses worldwide with attractive investment opportunities. To supply information on these extensive projects, the heads of investment promotion agencies in Asian countries will unveil their coming projects at the World Knowledge Forum.
 Interested attendees are invited to meet the heads of investment promotion authorities of China, Thailand, Indonesia, Malaysia etc to find out the characteristics and scope of these wide-scale projects.

 Many people all over the world expect Asia to play a leading role in guiding the global economy into recovery. Unlike advanced countries burdened by massive government deficits, Asian economies have relatively wider choices in policy responses?including fiscal and currency expansion and interest rate cuts. They also have larger room for new infrastructure investments than advanced countries.
 In fact, many Asian countries have scheduled large-scale projects even in the midst of the global economic crisis. These projects will provide not only Asian companies but businesses worldwide with attractive investment opportunities. To supply information on these extensive projects, the heads of investment promotion agencies in Asian countries will unveil their coming projects at the World Knowledge Forum.
 Interested attendees are invited to meet the heads of investment promotion authorities of China, Thailand, Indonesia, Malaysia etc to find out the characteristics and scope of these wide-scale projects.

 Financial institutions which triggered global financial crisis are in reshuffle.
Investment banks previously regarded as the kernel of banking business find it very hard to survive without new business models and effective risk management techniques in place. Kept afloat by massive injections of government capital, top-tier commercial banks are also undergoing profound changes and implementing restructuring measures.
 To make it worse, as losses in commercial properties and personal credit cards escalate, the risk of a second financial crisis looms.
 This session will take an in-depth look into the future of banking. Major issues include three key topics: the new governance model for the banking industry; risk-regulation options; and new financial business model.

- How will the global banking system evolve after the purge of toxic assets?
- What are the structural problems of investment banks and how should they be addressed? Will commercial banks lead the banking sector in the future, or will a new banking model emerge?
- What are the problems with the conventional risk-management practices of banks? What regulations should be introduced on a global scale?
- What measures should be taken most urgently to put the financial system back on track? What will the new financial system replacing the existing one look like?
- How will the global crisis transform financial instruments?

Stevens, Anthony

 Many have pointed out that the recent global financial crisis was caused by neo-liberalistic policies, where the functions of market are so much trusted that regulations are loosened and the market is left uncontrolled. For this reason, policymakers across the world are creating a host of new regulations on financial institutions to prevent another meltdown.
 But there are concerns that excessive regulations could put a brake on creativity and innovations in the sector like introduction of new technologies and development of innovative products/services which are essential for the continued growth of the industry.
 This session will explore how the financial sector can strike a balance between regulations and innovations.

- Will risk regulations hinder product/service innovations leveraging various risks?
- What kinds of regulatory measures are needed to prevent another financial crisis but not stifle innovation in financial services and instruments?
- What kind of financial regulations can we expect?
- Are the US and UK governments¡¯ moves to tighten financial institutions excessive? What could be the adverse effects of these regulations?
- Will it be possible to create a uniform framework for global financial regulation?

Stevens, Anthony

 The global M&A market has been affected by the credit crunch, and the number of deals has decreased dramatically since mid last year. According to UK-based M&A intelligence provider mergermarket, total deal volume in the first half of 2009 ? at 3,800 transactions ? was down 47.4% on the same period last year, and total deal value is $705.7bn which is down 43.6%. Compared to the most active half year period, H1 2007, value and volume figures have decreased by 66% and 51.6% respectively from the peak of 7,880 transactions valued at almost $2.1tr.
 However it is expected that the number of M&A deals will increase from late 2009. Quarter on quarter analysis for 2009 shows that deal volumes have remained steady so far in 2009, which may indicate that M&A volumes have bottomed out. A lot of banks are looking for potential mergers and acquisitions with other financial institutions. Corporates with cash are engaged in bargain hunting, so the M&A market for distressed/bankrupt companies is predicted to be active, as well.

- Is there a possibility of that Asian corporates or financial institutions acquire Top-tier financial institutions or corporates in the US or EU?
- How do you predict the future M&A trends in the financial sector?
- From the buyer side, what is the most important strategy for the successful acquisition in the current economic downturn?

West, Heather

 For investors, the economic downturn serves both as a challenge and as an opportunity. The trick, of course, is to know which is which. And that requires knowledge of the optimal investment portfolio strategy for building wealth as the crisis eases. This session will reveal the principles for creating an ideal portfolio from a wide range of financial products, including equity as a ¡°risky¡± asset, bonds as a ¡°safe¡± asset, and alternative investments.
 The latest investment trends among high net worth individuals will also be discussed from an investor¡¯s viewpoint, in order to lay out future pathways of wealth creation.

- What are the principles of portfolio management during a downturn? How should we manage risks?
- Which asset classes are recommended after the current crisis?
- What are the latest trends of high net worth individuals?

Khanna, Vikram

 Automakers around the world are seeking to develop and sell ¡°green¡± cars, as they cannot survive in the ever-intensifying global competition without eco-friendly models.
 In the wake of skyrocketing oil prices and ongoing global efforts to reduce greenhouse gas emissions, customers are now turning to eco-friendly cars that consume less oil and produce less carbon emissions. Hybrid cars launched this year, Honda Insight and Toyota Prius are competing neck-to-neck for the No. 1 sold car spot in the Japanese market.
 As it is growingly projected that those with outstanding technologies for producing green cars will rule the global auto market, Japanese carmakers are focusing on hybrid and electric cars and American automaker GM on electric cars, while BMW is trying to commercialize hydrogen-powered cars. This session provides the valuable insights of automobile CEOs and industry experts into the future ¡°war¡± of eco-friendly cars; it also diagnoses obstacles and challenges in the development and distribution of green cars.

- When do you think the market shares of eco-friendly cars will soar?
- Short battery life is the biggest obstacle for the commercial application of hybrid and electric cars. How much will the performance and prices of hybrid/electric car batteries improve in the future?
- To increase the penetration rate of eco-friendly cars, it is essential to cut the prices and build battery-charging stations and other infrastructure first. What is the biggest stumbling block in promoting the use of green cars?
- Government support is essential for the development of eco-friendly cars. Please indicate prime examples of such support.

Sunwoo, Myung Ho

 The global mobile industry is undergoing enormous changes. With China launching commercial third-generation (3G) telecommunication service in May 2009, the global telecom industry has entirely moved to 3G. Having already started 3G services, leading telecommunication service providers are investing massively in ¡°Beyond 3G,¡± fourth-generation business to meet the growing challenges from followers.
 As market conditions change dramatically, the current landscape of cell phone market, dominated by Big 5 players, is also showing signs of change. Apple, RIM and other smart phone manufacturers are posing great threats to established cell phone makers. Many experts believe that the reshuffling of mobile industry will begin in 2010, creating a whole new map for the industry by 2015. This session will explore how the mobile market (e.g. telecommunication and cell phone) will change and what the new mobile map affect the global mobile industry.

- How will the mobile market evolve in the ever-changing environment?
- How will the global M&A landscape among mobile players be reshaped?
- How will providers try to differentiate services and content offerings?
- What are the latest technology trends in the mobile industry? And which mobile products will lead the market?
- What changes will the infinite potential of telecommunication bring to peoples¡¯ lives?

Oh, Jungsuk

 Software in the global mobile communications industry is becoming increasingly important. With the introduction of Apple¡¯s iPhone and The App Store, center of gravity of mobile communications industry has moved from devices to software. Indeed, industry analysts view Apple¡¯s recently launched iPhone 3GS as the first smart phone which put more emphasis on software than hardware itself. No longer will phones ¡°simply¡± combine an MP3 player, digital camera and an electronic dictionary to create multiple uses. Rather, mobile handsets are evolving into a platform that also runs software applications. In other words, these devices are expanding their ability to network across the wider stage of business computers and internet routers.
 Software developers have taken note of the opening of ¡°app stores¡± by not only major global players, but also by Samsung Electronics, LG Electronics, KT and SK Telecom. Each is providing developers with the opportunity to freely write software applications for their mobile phone products. This session will examine the mobile-software strategies of leading global and local mobile operators and look into future trends.

- What are the potential applications that are likely to drive this new market?
- What are the long-term ramifications of this convergence?
- What are the best strategies?beyond open sourcing?for mobile providers to follow?

Cheon, Byung Kook

 The primary purpose for games is entertainment. These days, however, games made for other purposes are expanding the spectrum of games. We call this ¡°serious games.¡± The serious games are in demand from academic curriculum, technology education, and military training to social enlightenment and health care. The success of Nintendo¡¯s Brain Training device and Wii Fit shows that serious games have a good chance of success in the games industry. This session examines the effects and current status of the Serious Games industry as well as its potential for growth.

- How did Serious Games influence education, culture, sports and health care industries?
- What is the most important factor when developing a Serious Game? Is it entertainment or education?
- How will the 3rd dimensional virtual reality technology influence the future of Serious Games?
- To what degree do you see the possibility for commercial success in serious games?
- Is there a possibility for online games to develop into Serious Games?

Wi, Jong Hyun

 The TV display market is recently going through a dramatic change. Plasma display panel (PDP) and liquid crystal display (LCD) led the TV display market for the past 10 years, followed by displays based on cathode-ray tubes (CRT). Recently, light-emitting diode (LED) has emerged as a mainstream in the market.
 The cell-phone display market has no an exception. LCD has been widely used as a display for a cell phone, but it is now being replaced by active-matrix organic light-emitting diode (AM OLED), which is increasingly applied to a high-end cell phone model. Larger versions of AM OLED?used primarily in a cell phone and other small-sized mobile devices?are also produced to be applied to TVs and computers.
 A wide variety of display products are used in PMP and other various mobile devices; also available are flexible display prototypes, which you can bend like paper and carry in your bag. Growingly active research on next-generation display will likely increase the number of cutting-edge display products and the size of the market exponentially. Against this backdrop, fierce competition is underway among global display makers to gain greater market shares, prompting concerns that the LCD industry may suffer what resembles the ¡°chicken game,¡± referring to cut-throat competition between DRAM semiconductor manufacturers.

- How will the display industry be reorganized after the crisis? Which players will lead the market? How will display products evolve in the future?
- Will the ¡°chicken game¡± in the DRAM industry repeat itself in the LCD industry, too?
- What strategies are needed for the future growth of display makers?
- What is the future direction for next-generation display development and what are strategies to market these products?

Lee, Chang Hee

 The traditional global shipbuilding market has frozen solid amid the current economic downturn. New orders have fallen by more than 90% from last year, followed by cancellations of orders and postponed deliveries. Against this backdrop, high value-added offshore plants and cruise ships are emerging as the new ¡°blue ocean¡± while orders for conventional commercial vessels are still sluggish. In particular, major energy companies¡¯ plans to order large-scale offshore plants are a big hope for beleaguered shipbuilders worldwide. Specialized Drillships, FPSOs and other high value-added offshore plants cost hundreds of billions to several trillion Korean won per unit. Meantime, the so-called ¡°hotels of the sea,¡± cruise ships, are also getting attention as the most high-priced vessel in the market.
 This session diagnoses the current state of the shipbuilding industry and explores growth potential of high value-added vessel market which has emerged as new Blue Ocean of the shipbuilding industry.

- When will the shipbuilding market re-emerge?
- How big is the market for offshore plants, and how much is its growth potential?
- Can cruise ships be part of the new ¡°blue ocean¡± for shipbuilders?
- What is the future for China¡¯s fast-growing shipbuilding market?
- How do you see the future of global shipbuilding industry?

Lee, Sokje

 First suggested by former Microsoft Chairman Bill Gates in his keynote speech for the 2008 World Economic Forum, the concept of ¡°creative capitalism¡± has established itself as a new business trend; one spreading hope throughout the globe with the idea of sharing wealth. In a concerted effort to overcome the current economic crisis and open a new era of co-prosperity, governments and enterprises worldwide are demonstrating this idea through various forms of social leadership. Indeed, the notion of a Weconomy (We + Economy) keeps expanding. This session examines how creative capitalism can be applied and practiced in the field of healthcare, where the sharing of best practices can save lives.

- What is creative capitalism?
- Has creative capitalism firmly established itself as a paradigm of coexistence and cooperation?
- What is the role of the healthcare industry in bringing creative capitalism to life?

Cho, Hee-Jae

 With no slackening in demand for adequate healthcare worldwide, the healthcare industry is in an enviable position regarding its growth potential. A wide variety of forecasts have therefore been made about its future. But tapping that widespread need may require new strategic directions. This session explores corporate social responsibility (CSR) in the context of the pharmaceutical industry, as well as a new CSR medical model, and government¡¯s role in promoting CSR in the medical industry. Also to be aired are examples of the early achievements of this phenomenon, and a discussion of its future value.

- Which global healthcare companies have launched CSR activities?
- What efforts are needed to expand CSR?
- How will promoting CSR help the growth of the medical industry?
- What is the government¡¯s role in promoting CSR?

Chang, Young-Chul

 The current economic downturn has led many businesses to adopt rigorous restructuring and corporate renewal plans with their very fate at stake. A recent US study shows why: In the past, corporate bankruptcy rates have shown a sharp upward trajectory some 12 to 18 months after the start of a downturn. We¡¯re in that period now.
 Financially distressed companies have to overcome a historically low turnaround success rate, as well. With no time to waste, companies need to find ways to pinpoint their turnaround strategies for long-term recovery.
 This session discusses needed strategies and methods for distressed companies to take in order to get on the track for recovery.

- What is the restructuring strategy for financially ailing businesses?
- What are ¡°must dos¡± and ¡°must never dos¡± in the restructuring process?
- What are the crucial factors for successful restructuring?
- What are the lessons to be learned from recent cases of successful/unsuccessful restructuring?

Kim, Soomin

 In contrast to a boom cycle, when every boat rises, only those companies with the sharpest competitive instincts can make a profit during a downturn. Interestingly, downturns are also the times when we historically see the largest changes in competitive position within a market or industry, both upward and downward. That means that a downturn can hold great opportunity for those who know how to take advantage of their core strengths.
 The companies that succeed are those that are most able to accurately diagnose their current business strengths, and then set compelling and realistic ¡°point of arrival¡± targets. As we sense the end of the latest downturn, this session aims to help companies diagnose their strengths, competitive positions and realistic opportunities to achieve a new performance breakthrough.

- How can companies improve their performance amid economic recession?
- What are the secrets of winning companies? How are they different from losing companies?
- What are the principles to diagnose the performance of a business during crisis?

Yoo, Jason

 With global economic recession, significant shake-up among rival firms are going on in the market. This is consistent with Schumpeter's original insight that downturn can be an opportunity for late-comers to enter the market and catch up with forerunners.
 This session takes a closer look at this phenomenon of inter-firm catch-up and rivalry in diverse contexts. First we consider the case of world wine markets to analyze how the late-comers from so-called new world countries like Chile have been catching up with traditional wine makers in Europe. Second, we elaborate on how the Indian firms are catching up with Western MNCs in the IT service sector. Finally, we consider the case of Korean firms in several manufacturing sectors catching up with forerunning companies in advanced economy.

- What are the common patterns and strategies in catching up by the late-comer firms with the forerunning firms?
- Why is the reversal of fortunes likely to happen more during downturns than booms?
- What are specially needed strategies for catch-up?
- Is there any systemic differences across industrial sectors in the patterns and strategies for catch-up?
- What are the effective defense strategies by leading firms against the catching-up firms?

Lee, Keun

 In times of turmoil, budget restraints actually force marketers to become more creative in devising winning tactics and strategies for reaching customers.
 The good news is that effective marketing in a downturn can play an important role in gaining business and share over competitors. There are many cases of successful creative marketing tactics which can exert bigger effect on customers at a time of crisis. Simply put, customers¡¯ needs and desires change in a downturn, and serving the best of them well can create long-term advantages.
 This session will examine real business examples of how smart marketing in a recession has paid handsome dividends.

- How should executives manage marketing in a downturn?
- How should the marketing strategy change at a time of crisis?
- Which marketing strategy should be avoided?
- What are some successful cases of creative marketing in a downturn?

Alterman, Simon

 Sports Sponsorship has been estimated as being a 40 billion dollar annual business. Sports acts as the cornerstone of the marketing for many brands such as Accenture, adidas, Hyundai, Samsung, and Nike. Consumers relate to these brands through the various teams and athletes that they sponsor. Increasingly, sports have become a significant medium for the marketing of countries.
 Park Ji Sung, Kim Yuna, Shin Jiyai, Rafael Nadal, David Beckham, and Tiger Woods represent not only their sponsoring companies but also act as brand ambassadors for respective countries.
 This panel will examine the impact that sports marketing and sponsorship has on company and country branding, and will also examine its critical managerial issues.

- Why are sports so important in the marketing of companies and brands?
- What are some lessons to be learned from teams such as Manchester United and Real Madrid?
- What role has sports marketing and sponsorship played in the success of the Manu and Real Madrid brand?
- what are some of the "Activation" strategies used by Manu to broaden its popularity in the world?
-Why are sports so important in the branding of countries?

Chang, Dae Ryun

 Despite the downturn, the global luxury market is still growing. Luxury providers are stepping up their already intensive marketing efforts aimed at their high-income customers. Luxury marketing is almost a separate science; it differs from traditional marketing in its level of customer intimacy.
 That¡¯s because customers of luxury goods prefer customized appeals, sophisticated marketing and personalized services from luxury brands. With a growing number of luxury goods and sellers backed by newly added demand from expanding middle class across the world, the winners in luxury must drive for greater customer loyalty through not only stellar products but also services seen as of great value.
 As the competition in this sector heats up, this session takes a close look at the evolution of and recent trends within the upscale world of luxury marketing.

- What are the growth prospects for the luxury market during the downturn?
- How has luxury marketing evolved?
- What are the latest trends in luxury marketing?
- What are the biggest factors influencing the luxury market?

Chattopadhyay, Amitava

 The rise of social media, such as twitter, Facebook and blogs is creating a wholly new form of marketing that is called ¡°social-influence marketing¡± (SIM). Social-influence marketing is about leveraging social media at every stage of a marketing campaign, and it goes beyond the scope and lifetime of a particular campaign.
 Companies are increasing their ad spending levels on social networking through these media, and marketers have closely monitored the surprising effectiveness of social-influence marketing. Indeed, over the long term, many see SIM as having a stronger effect on purchasing behavior than direct-response and brand marketing.

- What is the prospect of growth from social media?
- What are the new strategies in social-influence marketing?
- How does the younger generation communicate via social media? Which marketing strategy is most effective with
  these youngsters?

Chung, Yung

 Tom Peters, a globally renowned management thinker, stresses the importance of product design to promote sales. His premise: design is a differentiator in a world of sameness in features and functions. At the same time, the importance of color application in relation to corporate competitiveness is gathering attention.
 This session explores the strategy and method for establishing corporate identity and for upgrading product quality value by utilizing color. LED light effect, and the reciprocal relationship between Green Growth Industry and color will be analyzed to discuss the application of color in fashion, automobiles, electronic equipment, furniture etc. Discussions on the use of color as a competitive tool will also be one of hot topics.

- What is the impact of color in corporate identity?
- What corporate growth strategies are there that uses color?
- What is the latest trend in product design?

Lee Jae Hwan

 The city restoration projects which had been active in Seoul¡¯s old downtown area have been expanding to the regional medium and small sized cities. The quantity-oriented city restoration development has been upgraded to a quality-driven one that focuses on contents such as design and culture. Such projects contribute not only to revitalizing local economy but also to enhancing the brand value of cities.
 This session will evaluate the impact of the city restoration projects on local prosperity, and preconditions for development through case studies. Based on a panel discussion, panelists will try to propose the best development model which is sustainable.

- What is the precondition for upgrading city restoration projects which had focused on quantitative expansion to
  qualitative ones?
- To what degree does the city restoration project contribute to the revitalization of regional economy? Is sustainable
  development possible?
- What are the roles and responsibilities of a private sector when city restoration projects are implemented? What are
  the roles for the government and the local government?

In, Chi-Ho

 Back in the 1930s, US President Franklin D. Roosevelt pushed forward a New Deal of investing intensively in civil construction and other infrastructure projects to rescue the US economy from the Great Depression. That policy helped the US recover from the Great Depression. In today¡¯s global economic crisis, many inside and outside government have seen the need for a second New Deal. A new variation is what¡¯s called the ¡°Green New Deal.¡±
 Essentially, it aims to put funds into developing sustainable new energy sources, thereby getting out of the existing economic structure that is heavily reliant on the finite resources of oil and coal. If successful, this initiative would save the Earth, which is getting warmer and warmer due to greenhouse effects, from environmental catastrophe. Based on the ¡°greenomics¡± convergence business model combining IT with environmental/energy technology, it would also turn the green industry into a new growth engine that boosts global economy.

- Can such a Green New Deal simultaneously save the environment and rebuild the world¡¯s economy?
- Which renewable energy sources will be getting most attention under the green initiative?
- What are the major challenges to be overcome in pursuing green new deal?

Amano, Mario

Deputy Secretary General, OECD

 As many countries seek to shift to a so-called green economy, competition has been intensifying around developing the underlying energy technologies?not only at the corporate level but at the national level.
The stakes, according to leading thinkers, couldn¡¯t be higher. Endowed Professor Martin Janicke of Freie Universitat Berlin, who provided the theoretical groundwork for Germany¡¯s green economy, cited energy technology (ET) as the new growth engine that will lead the ¡°3rd industrial revolution.¡± New York Times columnist and Pulitzer Prize?winning author Thomas Friedman observed that the country with the most ET resources is going to have the best national security, greatest economic well-being and most-competitive companies.
 In other words, the winners in the world economy of tomorrow will be those countries and businesses with the best ET. What are the challenges facing countries that plan to be clean-energy?based economies? This session will examine the issue.

- Can energy technology become the growth engine of the world economy?
- What is the most feasible form of renewable energy? When and how much will renewable energy replace conventional fossil-fuel energy?
- What forms of renewable energy are suitable for Korea and other Asian countries?
- What role should businesses and governments play in promoting technologies for new/renewable energy?

Janicke, Martin

 Transition into low-carbon era is imperative to resolve global issue of global warming.
The aim of a low-carbon economy is to develop a clean-energy technology that minimizes carbon emissions and produces sustainable and abundant energy for manufacturing, agriculture, transportation and power generation. Yet while many nations have discussed ambitious targets for reducing greenhouse gases, it is not easy to conciliate their differing interests given their differing levels of technology and carbon emissions.
 In this regard, all eyes are on the outcomes of the forthcoming UN Climate Change Conference Copenhagen 2009, set for December this year, which will replace the existing Kyoto Protocol, for the conference¡¯s key agenda is whether to allocate carbon-emission reduction targets to developing countries as well as advanced ones. If developing countries become subject to such targets under the post-Kyoto system, their steel, refinery, petrochemicals and other energy-intensive industries may suffer a huge blow. What is crucial, after all, is to focus governmental and entrepreneurial capabilities on reinforcing the ¡°green fundamentals¡± from now on, experts say.

- How will the transition into a low-carbon economy affect the global economy?
- What are the key challenges to creating a low-carbon economy?
- Will the Copenhagen conference be the cornerstone for allocating carbon-emission reduction targets to developing countries? How will this affect their individual industries?
- What should governments and economic players prepare for Copenhagen conference?

Dubee, Fred

 Among a bevy of renewable energies being developed around the globe, wind energy is regarded the most realistic renewable energy source?one that does not require a long lead time to pay off. Nor is it dependent upon geography. Rapid advancement in wind-power technology is already broadening the energy base for areas as diverse as hillsides, plains and shorelines?anywhere with a strong, steady breeze. Consequently, the wind-energy market is growing not only in Europe and the US but in Asia, as well.
 In Korea, new highly specialized wind power companies?as well as traditional shipbuilding concerns and heavy industries?are making great strides in creating a wind-energy market. This session will cover the potential of wind energy and its lesser-known constraints.

- What is the potential of wind energy?
- What are the benefits of wind energy compared with other renewable energies?
- What is the best model for combining wind energy with other energies?
- What should be government¡¯s role in developing wind energy?

Cho, Christopher Hyun-Moon

 Recession poses a great threat to a global economic system but it also promotes activities for innovation to survive. A spectacular innovation from IT sector in early 2000 helped global economy come out the global recession. As such, even amidst the current downturn, IT industry is expected to pursue a host of innovations to build strong foundations for growth and increase market share after the crisis.
 In this session, a number of leading CEOs in the information technology sector discuss the challenges their companies face in the recession and how they are continuing to invest in innovation.

- What are the latest innovation trends in IT companies?
- Can the global economic crisis actually be overcome through IT innovations?
- What are the new business strategies of the IT industry for overcoming the economic crisis?
- What innovations do these leaders see coming in the phenomenon of ¡°convergence¡±?
- How will the IT industry evolve in the next 10 years?

Chung,Yung

 Media industry is experiencing structural changes as Internet and other new outlets are forever altering the way media is produced, distributed and consumed. Many companies cut their ad spending in newspapers and traditional TV while they have increased their spending on Internet media such as Google and Facebook. According to PricewaterhouseCoopers, in 2012, the driving force behind the growth of media industry will be new media, and this structural change will pose a great challenge for newspapers, broadcasters and other old media outlets.
 Some point out, however, that new media, represented by the Internet, are growingly established and are therefore losing their appeal of newness. Meanwhile, old media are ready to hit back, reorganizing their business models in line with the new media environment. This session discusses how newspaper, broadcasting and the Internet will evolve in the future and who will be the next to gain media hegemony.

- Will new media become more influential than traditional media?
- What are the future growth prospects and survival strategies for newspapers and broadcasters?
- How ¡°new¡± can the traditional, ¡°old¡± media become?
- How will changes in the competitive landscape of media industry unfold?
  (e.g. M&A between old and new media outlets)
- Are there any negative impacts of media convergence?

Oberholzer-Gee, Felix

 Back in the 1990s, the emergence of the Internet led many to predict the quick emergence of a ¡°real-time¡± interactive world of new media; within it, the boundary between media producers and consumers would soon disappear. More than a decade later-and despite the rise of such terms as ¡°interactivity,¡± ¡°ubiquitous,¡± ¡°Web 2.0,¡± ¡°mobile revolution¡± and ¡°open source¡±-the Internet has failed to deliver on that promise, nor is it growing anywhere near as fast as it used to. In the view of many observers, it still lacks any compelling new business model or innovative trend to fuel its vast potential.
 The roles of media outlets are also changing dramatically: They used to add values through distribution channels or contents they created, but now most of their values are likely to come from better customer attraction/service capabilities than their competitors.
What will be the trends of new media business models to be developed in line with such changes? This session diagnoses whether the Internet can be reborn as ¡°new media¡± in a genuine sense, and what business opportunities are awaiting fulfillment.

- What are the new trends and technological innovations that will lead ¡°another takeoff¡± of the Internet?
- What are the new business models based on the Internet?
- What are the examples of new media business models converging old and new media?

Lee, Won Jin

 Despite fierce competition, Google remains the world¡¯s most dominant search engine. Starting as an Internet search service provider, Google has consistently shown extraordinary growth. In the process, it has emerged as one of the IT industry¡¯s foremost players and as one of the most valuable businesses worldwide. Countless search engines have challenged Google¡¯s position?some with outstanding new features?but failed to make significant inroads into Google¡¯s market.
 In response, Google has continuously revolutionized its technology beyond the status of an ¡°information-gathering tool.¡± Now, the focus of the search industry has shifted from ¡°what¡± to search for to ¡°how¡± to do it. This session takes a close look at the future direction for the Google search engine, and the potential capabilities of its competitors in Korea and across the globe.

- Is the intelligent search semantic web the future of search or a fad?
- How will the way people use search tools evolve in the future?
- What new technologies will be required for search in the era of mobile technology?
- What are the profit models of search service other than advertising?

Kim, James Woo

 The economic downturn has presented a variety of challenges to leaders, ranging from management issues to the personal level.
 On the corporate level, CEOs tend to face two intertwined leadership challenges: keeping their company on track while the global economy falters and making strategic decision to let their company more competitive after crisis is over. On the personal level, they are challenged by such issues as stress management and work-life balance.
 This session looks into what trends most challenge leaders today, and what kind of solutions they can turn to. More broadly, it examines the most essential quality of leaders in an economic downturn.

- What kind of challenges do CEOs face in the recent economic downturn?
- How can CEOs deal with these challenges?
- What is the essence of effective leadership for overcoming a crisis?

Sullivan, Peter

 Traditionally, few senior leaders have come out of a humanities background. But a growing trend is elevating managers with degrees in ¡°soft¡± majors. The reason: There is a growing awareness of the strengths such people can bring to developing more emotionally sensitive, participatory organizations?ones where creativity and innovation are at a premium. Another factor is the realization that liberal arts majors may have a greater awareness of human consequences in an age where ethics management is of growing concern amid waves of business scandals.
 Certainly, too, humanities-trained business people seem to have a reflective quality missing in the typical hard-charging CEO. Such traits can leaven an organization in surprising ways. How does that happen? And how can CEOs blend such people into their organizations to increase their success factors? That will be the focus of this session.

- Why are humanities values necessary for today¡¯s corporate management?
- What can CEOs learn from the humanities ? and the people trained in them?
- What can individuals throughout the organization learn from the humanities?
- Who are the successful global CEOs with a humanities background?

Sullivan, Peter

 Even in crisis, talent is an urgent strategic issue that business leaders need to address proactively-during crisis and after. Recently Microsoft established that it sought to recruit new employees with genius-level IQs to overcome the global crisis.
 The implication is that top management needs to have a unique strategy for attracting and retaining talent. This session explores the capabilities required to attract and keep global talent.

- How does global economic crisis affect talent management?
- How will a company develop and retain talents?
- What are the key imperatives for building a talent-powered organization?
- What are the key qualities of global talent?

Siegel, Jordan

 Research shows that creative companies excel in periods of economic turbulence. In fact, an unfavorable economic climate often stirs them to gain greater market share and strengthens their competitive edge. Crises seem to motivate them to do what they do best even better: come up with more innovative ideas. The question for other companies is how to foster a similar culture of creativity within their organizations.
 Building an inherently creative business takes more than hiring persons with creative talents. It requires the development of those talents and, most importantly, a creative shift in the mindset of CEOs. How? One method is to expose themselves to art and creative endeavors. Indeed, many CEOs have begun immersing themselves in classic humanities books, and have started to attend artistic performances. In this session, artists from various fields will join business panelists to discuss how to build a creative organization and how to promote creative thinking.

- What characterizes creative talents?
- What efforts should CEOs make to develop their employees¡¯ creative talents?
- Can one¡¯s creativity be honed by refining the artistic sense?
- What is creativity all about from an artist¡¯s point of view?

Barakatt, Steve

 Social enterprises, which seek to generate "social value" rather than profits, are more vulnerable to an economic downturn than commercial companies. In the face with survival, it is inevitable to focus more on making money rather than social values.
 But some argue that activities of social enterprises become most acutely needed since more and more people will be marginalized in times of economic woes.
The major way social enterprises can manage these pressures is through smart management?doing more with less?and innovations that help them to achieve their missions of helping those in need.

- How is the economic downturn affecting social enterprises?
- How should social enterprises reinvent themselves in times of acute need for their services?
- What is government¡¯s role in protecting social enterprises in a downturn?
- What efforts should governments and NGOs make to nurture and train social entrepreneurs?

Aubry, Rick

 Some education observers have argued that the current sharp divide in life expectations between those who receive an education and those that don¡¯t will disappear with the advent of worldwide communications technologies?and the knowledge it makes available. The evolution and penetration of the Internet into undeveloped areas will help people gain the knowledge they need anytime, anywhere and in real time, they argue, narrowing the current education imbalance.
 These developments also have implications for more-efficient job training, online. Meantime, as workers find themselves entering multiple occupations and workplaces over the arc of a modern career path?instead of a sole lifelong occupation?technology will play a role in making workers not only more capable, but more flexible and mobile. This session forecasts what tomorrow¡¯s occupational landscape will look like and discusses how the talents needed for the future will be provided.

- What does it take to create the talents needed for the future?
- What will be the most promising industries and workplaces in the future?
- What will be the future HR strategies of successful enterprises?
- How should individuals prepare themselves for the future?

Lee, Young Tak

 Home to the world¡¯s last armed and divided country, the Korean Peninsula is sensing a brewing crisis perhaps unrivalled since the 1950 to 1953 Korean War. The cause: North Korea has begun launching a series of mid- to long-range missiles into the open seas to show off its military might. Also, having conducted its second nuclear test, the North is now threatening a third, further intensifying the global fear of its nuclear program. Previous rounds of six-party talks have produced breakthrough agreements on limiting North Korean nuclear proliferation.
 But these talks have broken off over recent North Korean intransigence. Meantime, some of the South Korean business tenants in the Gaeseong Industrial Park in North Korea?launched in 2003 as a collaborative economic effort?are moving out of the complex amid escalating tensions between the two Koreas. Adding to the tensions are rumors about the North Korean leader¡¯s health problems and the succession of his son.
Is there any solution to the festering North Korean nuclear issue?
 This session presents insights of renowned experts on the issue; one which most observers say must be resolved to ensure the peace of East Asia.

- How can other nations dissuade North Korea from pursuing nuclear weapons?
- Do six-party talks still remain an effective means to resolve the North Korean nuclear issue?
- How should nations prepare themselves for dealing with North Korea in the post-Kim Jong-il era?
- How can South Korea resume economic cooperation with the North?

Yoon, Young-kwan

 The Most Admired Knowledge Enterprises (MAKE) research program was established in 1998 to recognize leading global organizations for their ability to transform corporate knowledge into enterprise intellectual capital and shareholder wealth.
 Four of last year¡¯s Asian MAKE winners, Wipro Technologies, Tata Steel,MindTree Ltd. ,POSCO, present case studies of their award-winning knowledge management best practices. Each company will discuss a key knowledge management initiative and how it has enabled the organization to achieve a competitive advantage.

Choi, Joon

 Countries across the globe are challenging the ¡°conventional¡± wisdom about business-meeting and resort destinations. Many are engaged in fierce competition in the fields known by the acronym MICE, meaning Meeting, Incentives, Convention, Event & Exhibition. They¡¯re not only expanding the facilities and capabilities of their existing convention centers, but building new ones.
 Indeed, many Asian states are constructing large-scale comprehensive entertainment complexes?such as the Marina Bay Sands Resort of Singapore and the Macau Venetian Resort?in a bid to attract conventions away from the usual luxurious locales in North America and Europe. And why not? MICE industries continue to post revenue increases despite the global downturn.
 This session discusses the growth potential of the convention industry and strategies for sharpening players¡¯ competitive edge.

- Which countries are home to the leading MICE industries in Asia, Europe and the Americas?
- What are the likely future strategies for MICE players?
- For Korean MICE industries, in particular, which are the key members by type
  (e.g. convention center, NTO, PCO, PEO), and where do they stand now?
- What are Korean players¡¯ competitive strategies for this intensely competitive industry?

Kim, Dae-Kwan

 The British government has recently declared that 60% of newly built houses must be built in existing urban areas in order to promote a city restoration policy. After the collapse of the bubble economy, Japan actively pursued the city restoration policy for economic recovery. In France, the President led the city restoration himself. The construction of La Defense, The Opera National de Paris and the Louvre Museum was all part of the city restoration project. Korea is also actively following the steps of its counterparts. High-level roads have been demolished, and the creation of exclusive bus lanes and pedestrian walkways are all part of the city restoration scheme.
 And the Han River Renaissance Campaign is the city restoration project that can be viewed from a cultural aspect. The restoration in urban areas such as Gangbuk New Town in Seoul was possible because of a paradigm shift which put much emphasis on a sustainable development.
 In this session, Korean speakers will discuss on the techniques of the city restoration used to build the Gangbuk New Town, Han River Bridge Lighting, Namsan Mountain Eco-Road etc. Speakers from Japan will discuss successful examples of Japan's city restoration business which integrates urban housing,business,cultural facilities so that they provide one stop services to citizens, and Roppongi Hills' rooftop tree-planting project.

Sri Sri Rav Shankar will be addressing the 10th World Knowledge Forum in Seoul.
¡®One Asia, New Economic Order and Recovery¡¯
The annual conference aims at facilitating the sharing of global knowledge on economic issues.
Sri Sri has given special attention to finding solutions for economic problems by integrating spirituality in the corporate world.

Yang, Hyun-hee

Korea representative, Art of Living Foundation

Merrill Lynch will release the 2009 Asia-Pacific Wealth Report, an in-depth look into the key trends impacting the region's wealthy and their investment behavior. The report, now in its fourth year, examines the effects of the financial crisis on the region's high net worth individuals in 11 Asia Pacific markets. It also forecasts that the region and its affluent population should recover at a faster place than the world's wealthiest nations.

Japan's Democratic Party has won a historic victory over Japan's long-ruling Liberal Democratic Party. With the election of Premier Yukio Hatoyama government, expectation is high for the birth of New Japan. To meet this expectation, Premier Hatoyama is introducing ambitious diplomatic, political and economic agenda which are totally different from those of Liberal Democratic Party. From the diplomatic perspective, Premier Hatoyama is putting more emphasis on Asia, vowing to form the East Asia Cooperative entity composed of Korea, China and Japan. This is a major turnover from the previous diplomatic policies by the Liberals which focused on US and other western countries. It is especially interesting to note Premier Hatoyama's placement of pro-Korean members in the cabinet, thereby heightening the expectation for the Japan-Korean diplomatic relationship. Japan's new leader is also keen to create a nation with true "popular sovereignty", breaking out of bureaucracy. He also opposes Liberal Democratic-oriented economic policies focused on growth and exports. He firmly believes that Japanese economy will be much better off if it expands the domestic consumption base and decreases its excessive dependency on export.
In this session, panelists will take a closer look at how the new Japan will turn out with Mr. Hatoyama's rule, and whether Asia-oriented diplomatic relationship will become the foundation for AMF and Asia's economic unity. The session will also deal with joint countermeasures for North Korean nuclear arms race and security within the Asian region.

Cheong, Sung Choon

Senior Fellow, Korea Institute for International Economic Policy

Sri Sri Rav Shankar will be addressing the 10th World Knowledge Forum in Seoul.
¡®One Asia, New Economic Order and Recovery¡¯
The annual conference aims at facilitating the sharing of global knowledge on economic issues.
Sri Sri has given special attention to finding solutions for economic problems by integrating spirituality in the corporate world.

Kim, Boyungki

Acting Dean and Professor of Politics and International Relations, Korea University