Hoh Kim, the Founder & Head Coach of THE LAB h(www.thelabh.com), is one of the most sought after consultant and coach in the area of crisis management. His client base ranges from Ministers in government to CEOs/executives in multinational companies listed on Fortune Global 500. He is the first Korean CMCT(Cialdini Method Certified Trainer) who is trained and certified to conduct Principle of Persuasion workshop by IAW(Influence At Work, Tempe, AZ), contents of which are based on the worldwide million-seller book, Influence, by Dr. Robert Cialdini. He was the Managing Director of Edelman(Seoul Office; 2004-2007), the world¡¯s largest independent PR firm, where he achieved record revenue each year and was a global leadership team member in issues/crisis management and healthcare practice group. As for the academia, he was an Adjunct Professor(2005-2006) at the Graduate School of Media Studies of Sogang University teaching classes on issues & crisis management. In 2008, he teaches at Ewha Woman¡¯s University and KAIST. He runs his own blog, "Hoh Kim¡¯s Cool Communication(hohkim.com),¡± and he was featured as one of power bloggers in the book ¡°Blog Heroes(2008).¡± He holds a B.A. in French(minor in Philosophy) from Hankuk University of Foreign Studies(Seoul, Korea), and Master of Arts from Marquette University(Milwaukee, Wisconsin), in Public Relations. From 2008, he reinitiated his research interest by pursuing a Ph. D. in Culture Technology at KAIST(Korea Advanced Institute of Science and Technology, Daejon, Korea) where he conducts research on corporate digital storytelling and neuroleadership Contributions Special Lecture Robert Cialdini, Author of Influence: The Psychology of Persuasion  [moderator]