Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as the recognized expert in the fields of influence and persuasion. His book, ˇ°Influence: Science & Practice,ˇ± is the result of extensive scientific research into the psychology of why people comply with requests. Influence has been published in twenty-four languages. His most recent book, Yes!, has been met with immediate acclaim. Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence. Dr. Cialdini's clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Microsoft and Charles Schwab. Contributions Special Lecture Robert Cialdini, Author of Influence: The Psychology of Persuasion  [speaker]