[Special Session] Value Creation by Design and Brands
Oct.15th 17:00-18:10, Mugunghwa Hall 1
Gone are the days when price and quality solely determined a company’s competitive power. Nowadays, competitiveness in software such as design and brand has emerged as the key factors that determine the fate of a company. The growing importance of soft competitiveness is driving design and brand, which used to have limited applicability in fashion, to expand its presence to other areas such as home appliances, IT, sports goods, automobile, household appliances and architecture. Consumers now recognize a company by its brand, rather than the company’s name. A key example is Lexus (Toyota). This session will provide detailed methodology on enhancing a brand value by improving design capabilities.
Merrill Lynch will release the “Asia-Pacific Wealth Report 2008” with the analysis of nine Asia Pacific countries on their distribution of the wealthy and their investment configuration. Merrill Lynch has researched on the wealthy with the net property of one million dollars excluding housing. The aftermath of the recent financial crisis via the U.S. has spotlighted the growth of Asia Pacific countries. This session will guide you to the ebb and flow of wealth.
[Special Session] 14:00~17:00 Meditation- A Spiritnal Perspective
Oct.14th 18:00-18:03, Art Hall
Dattatreya Siva Baba is a scholar mystic originally from India and currently living in the U.S. Dattatreya Siva Baba is also the founder of Soul Genetics and Mind-Sound Technology. Tripura Foundation is the charitable and humanitarian division of Baba's organization. The meditation session will be non-religious based, primarily using sounds to shift ones consciousness and it will certainly soothe the intense lifestyle of modern people. The all-famous YouTube meditation Baba will lecture on “Collabonomics: Meditation Solutions for Wealth and Power.” Also, discussions will be held and there will also be time to nadi palm leaf reading.
‘The Social Web’ is the theme that will be discussed by business leaders, web technicians and venture capitalists. Let us take a look at the future of the social network that has taken the global community by the storm. Let us also share ideas on how the boundaries of social network can be extended to the Asian community.
9:00 - 9:30
Opening Remarks: Korean Ministry of Culture
9:30 - 10:30
Andreas Weigend, Consultant and Lecturer
Kim James Woo, CEO of Yahoo!'s Korea Region
10:30 - 11:00
Moderator: Andreas Weigend
Panelists: James Woo Kim, Yozo Kaneko, Sam Flemming
11:00 - 11:30
11:30 - 12:10
Presentations on social media,mobile internet, and online gaming
James Wei, President, Opera Asia Pacific
Kevin Dai, CEO, Comsenz
Shusaku Maruko, GM, Felica Networks
Akio Tanaka, Partner, Infinity Ventures
Jimmy Kim, EVP, Nexon
12:10 - 13:00
13:00 - 14:30
14:30 - 15:10
Introduction to Asia’s social web
Benjamin Joffe, CEO, Plus8Star
Ram Lee, Head of Communities, Naver
Jean K. Min, Director International, Ohmynews
Loic Le Meur, CEO, Seesmic
Andy Yao, VP of 51.com
15:10 - 16:00
Moderator: Benjamin Joffe
16:00 - 16:30
16:30 - 17:30
The challenges ofinternationalization from or to Asia
Kent Lindstrom, Senior Vice President, Corporate Development, Friendster
Bill Wang, VP, Perfect World
Arthur Chang, VP Global Sales, Alibaba.com
Yongseok Jang, VP, Ebay Asia
Yongjoon Hyung, CEO, Storyblender
17:30 - 18:00
Moderator: George Godula
18:00 - 18:30
Jason Calacanis, CEO of Mahalo.com
Case studies on knowledge management by world famous companies are up for grabs. The world’s largest steel company Tata Steel and India’s IT giant Infosys are just some of the examples. The proud winners of MAKE Award will be announced.
14:00~14:30 Keynote Speech 1: Mr.Ved Prakash
14:30~15:00 Keynote Speech 2: Mr. H Jha, Tata Steel
15:00~15:10 Break Session
15:10~15:40 Keynote Speech 3: Mr. Raj Datta, MindTree Ltd.
15:40~16:10 Keynote Speech 4: Mr YOON Dong-jun, Senior Vice President of POSCO
16:10~16:20 Break Session
16:20~16:40 Panel Discussion
16:40~18:00 Case Study and Q&A
Recently, the world has been witness to several business collaboration models that surpass the boundaries of type and field of business. This is a clear example of the current trend of focusing on convergence and collaboration. Now that companies have become interested in strengthening their design competitiveness, the number of design-centered collaborations is on the increase. Let's take a comprehensive look at the relationship between brand and design and its outlook. Let's also take a look at some past and present examples of collaboration as well as the experience collected for decades by professionals from famous global companies that have enhanced their brand power through design.
Just as Bill Gates, the founder of Microsoft, proposed, creative capitalism in the 21st century will change the world. Global citizenship, which actively participates in global issues and voices one opinion has become a major subject. This special session will provide a glimpse of those very people who have established social ventures, developed a win-win system with the underprivileged class and are carrying out creating creative capitalism. This session will paint the current picture and provide an outlook on the social ventures. A beautiful model of social ventures will be presented that will leave a lasting impression on everyone.
The excess use of fossil fuel is accelerating global warming. With the soaring of oil prices, saving energy has become the topic of hot debates as natural resources are becoming exhausted faster than you think. In this context, we shall look at how wind energy, one of the most productive alternative energies, is being developed. We will also discuss on the outlook of its future.
The government of the two countries are structuring policies for wind energy development and investing in this energy which is quickly proving to be an economical power resource. Let us hear what tasks need to be solved by business leaders for sustainable development.
Many view Northeast Asia poised more for international conflict than for international peace because this region manifests the more general global North–South divide based on the divergence between wealthy market countries (United States, Japan, and South Korea) and poor socialist or transitional countries (China, Russia, and North Korea). Members of this panel session question this widely held view. They suggest that the strategic role of North Korea in Northeast Asia will compel the United States and other Northeast Asian countries to work together on the Korean issue for their national security, energy supply, and economic welfare.
Design and brand have become critical in all the industries to maximize value added. This special session aims to accurately identify the rapidly changing consumer sentiments and design environment and provide a future trend that can be reflected to a company’s brand, design policies and strategy planning. Future trend is consisted of consumer trend, audio trend (video) and design trend. is a corner which analyzes how society, culture, economy, politics and international affairs have driven changes to the consumer life styles and provides a guideline on the basic customer-oriented strategy in product development, management and marketing.
Common concerns shared by global companies are: developing a global brand in an era of global competition and satisfying the regional needs at the same time. A key example is how the global automobile market, which is rapidly being reorganized buoyed by the fast growth in newly emerging countries such as India and China, positioned through glocaliziation.
This special session will therefore discuss with Jack Trout, a dominant figure in positioning theory, on how to reflect ‘glocalizaiton’, which stands for ‘think globally and act locally’, in brand strategy. The session will also have experts in ad communication, design, brand discuss the strategy direction that needs to be considered when there is a gap in the brand position by different regions, as is the case for Hyundai-Kia Auto Group.
[Special Session] Challenges for Millennium Development Goals
Oct.16th 14:00-15:10, Grand Hall
In September 2000, at the United Nations Millennium Summit, world leaders agreed to a set of time bound and measurable goals and targets for combating poverty, hunger, disease, illiteracy, environmental degradation and discrimination against women. Placed at the heart of the global agenda, they are now called the Millennium Development Goals (MDGs). The Summit’s Millennium Declaration also outlined a wide range of commitments in human rights, good governance and democracy. For example, one of the Millenium Development Goals to be achieved by 2015 is to halve the 1.2 billion people who still live on less than $1 a day.
In this session, we will discuss the challenging agendas that the MDGs have tackled thus far, and examine the possibility of accomplishing its goals in due time. We will especially focus on how the global society will effectively stimulate its unified effort to achieve the MDGs.
McDONALD,Brian Ambassador , The Delegation of the European Commission to the Republic of Korea
Chinese Art has become the heart of global contemporary art in the 21st century. This session will look back at Chinese art and vividly paint the current picture of today’s Chinese art which has attracted global interest. We will discuss with the artists and curators who are driving Chinese art on the future of Beijing art scene. Also we will look at the key factors in art investment, diagnose the trend and investment outlook in East Asia’s art market
ZHAO, Rita Independent curator, Beijing Contemporary Art Fair
PAN, Gongkai President, Central Academy of Fine Art Beijing ARNOLD, Thomas Director , Mary Boone Gallery in New York XU, Zhao Trustee Senior Consultant, Poly International Auction Co. Ltd.
[Live at Wall Street] Solution on Financial Crisis
Oct.16th 09:10-10:10, Vista Hall
The 2008 World Knowledge Forum has organized a video conference, linking New York and Seoul to do a live broadcast of Wall Street. Speakers are expected to discuss about the US financial crisis as well as its impact in the global economy. Chairman James Wolfensohn of Citi International Advisory Board and former President of World Bank, along with Citi’s chief economist, Louis Alexander, will analyze and provide insights as well as prescribe possible diagnosis to cure the current financial crisis.