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home > Programme > Special Lecture
Special Lecture Richard Levin, President of Yale University
Special Lecture Barry Nalebuff, Professor of Yale University
Special Lecture Kenneth Duberstein, Chairman of the Duberstein Group(Chief of Staff to President Ronald Reagan)
Special Lecture Robert Cialdini, Author of Influence: The Psychology of Persuasion
Special Lecture Maurice Strong, Former UN Under Secretary General
Special Lecture Jack Trout, CEO of Trout & Partners
Special Lecture Amr A. Al Dabbagh, Governor and Chairman of SAGIA
Special Lecture CHUN Shinae, Director, Department of Labor’s Women’s Bureau
Special Lecture Michael Porter, Professor of Harvard University
Special Lecture Eric Maskin, 2007 Nobel Prize Laureate in Economics
Special Lecture Esko Aho, Former Minister of Finland
Special Lecture Daniel Lamarre, CEO of Cirque du Soleil
Special Lecture Kevin Keller, Professor of Dartmouth College, Tuck Business School
Special Lecture Robert Polet, Chairman of Gucci Group
Special Lecture KOMIYAMA Hiroshi, President, University of Tokyo
Special Lecture John Howard, Former Prime Minister of Australia
Special Lecture Beth Brooke, Ernst & Young Vice Chairman


[Special Lecture] Richard Levin, President of Yale University
Oct.15th 11:30-12:00, Vista Hall
Collaboration in the Shifting Knowledge Economy

In recent years, profound economic, political, and social developments around the world have transformed the global knowledge economy. The United States and the nations of Western Europe which had figured prominently in the production and management of knowledge since World War II are facing an emergent and resurgent Asia, with China, India, Singapore, Japan, Korea, and Australia, rapidly positioning their knowledge enterprises to become among the most important in the decades ahead. These changes represent challenges and opportunities for new modes of collaboration between academic, industry, government, and civil society in the United States, Europe, and Asia. Richard Levin, President of Yale University, is regarded as one of the most important spokesman for the internationalization of education.
KIM, Mi-Hyung    Vice President,  Kumho Asiana Group
LEVIN,Richard   President ,  Yale University



[Special Lecture] Barry Nalebuff, Professor of Yale University
Oct.15th 15:30-16:40, Mugunghwa Hall 1

Co-opetition

The method for corporations’ competition is changing. Co-opetition has become the new equation for solving uncertainties. Co-opetition is a compound word of cooperation and competition, emphasizing the partnership of two very conflicting concepts. Professor Nalebuff, who had already made the word “co-opetition” back in 1996, will guide you to the magic of collabonomics
NAM, Sang Koo    Professor,  Korea University
NALEBUFF, Barry   Milton Steinbach Professor of Management,  Yale University



[Special Lecture] Kenneth Duberstein, Chairman of the Duberstein Group(Chief of Staff to President Ronald Reagan)
Oct.15th 16:10-16:40, Mugunghwa Hall 1
After Election

The point at issue for the U.S. presidential elections, which is just a month away, is how to escape from the dreadful financial crisis. The new president already has many obstacles to tackle, with much burden on his shoulders to pull his country out from the swamp and help maintain its global position. Once the Chief of Staff to former President Ronald Reagan, Mr. Duberstein will forecast the future of the U.S. after the elections.

SHIN, Jang-Sup    Professor,  National University of Singapore
DUBERSTEIN, Kenneth   Chairman and CEO(Chief of Staff to President Ronald Reagan),  Duberstein Group



[Special Lecture] Robert Cialdini, Author of Influence: The Psychology of Persuasion
Oct.15th 17:40-18:10, Mugunghwa Hall 2


INFLUENCE - The Psychology of Persuasion

Dr. Cialdini’s bestseller, INFLUENCE, has been published in 20 different languages and in 23 different countries. It has been consistently ranked in the top ½ of 1% on AMAZON.com. Collectively, his books have sold over one million copies and he is currently listed on the New York Time Business Best Seller List. For over 30 years, Dr. Cialdini has been studying the science of influence and the most effective business applications that have been sifted down through generations. The results are a unique systematic ethical approach to the application of this science. Today, in this field, Dr. Cialdini is the most-cited living social psychologist in the world. Listen on how small changes can make a big difference in your powers of persuasion.
KIM, Hoh    Founder & Head,  THE LAB h
CIALDINI, Robert   Author ,  INFLUENCE: The Psychology of Persuation



[Special Lecture] Maurice Strong, Former UN Under Secretary General
Oct.16th 11:00-11:40, Mugunghwa Hall 1


Despite impressive progress, daunting challenges remain in the East Asia Pacific Region. Pervasive poverty continues to deny millions of people of the benefits of economic growth; while environmental degradation undermines in the natural underpinnings of the economy. The region has already become the largest and the most rapidly growing source of the greenhouse gas emissions which give rise to global warming, now the greatest single threat to the human future. This session has a timely opportunity to produce the ideas and support the leadership which will enable this region to lead the way to the more peaceful and sustainable world to which all people aspire.
KIANG, C.S    Chairman ,  Peking Univ. Environment Fund
STRONG, Maurice   Former Under Secretary General ,  UN



[Special Lecture] Jack Trout, CEO of Trout & Partners
Oct.16th 11:50-12:30, Vista Hall


“Differentiation in a world of killer competition”

Nowadays marketing effectiveness determines whether a product sells or flops.
There are cases were even after huge marketing investment, contrary to the expectations, the product did not take off. Jack Trout, a global marketing expert, will deliver a special lecture on ‘Positioning’. Positioning is delivering a very simple yet differentiated message to leave a lasting impression to consumers. This lecture will serve as an excellent guide in developing an effective marketing strategy.
YI, You Jae    Professor,  Seoul National University
TROUT, Jack   CEO ,  Trout & Partners



[Special Lecture] Amr A. Al Dabbagh, Governor and Chairman of SAGIA
Oct.16th 11:00-11:40, Mugunghwa Hall 2


Saudi Arabia’s Future Vision and Investment Plan

Persistent high oil prices have attracted much interest on the Middle East market.
Middle East countries are focusing on securing future growth engine based on their massive oil money. Amr A. Al Dabbagh, Governor and Chairman of SAGIA, will deliver a special lecture on the future vision and plan to attract investment. This lecture will serve as an invaluable opportunity to understand Saudi Arabia’s mid-long term plans to emerge as a strong energy country and a hub country that links East and West.
SEO,Young Tae    Prisedent and CEO,  Hyundai OilBank
Al DABBAGH, Amr A   Governor and Chairman ,  SAGIA



[Special Lecture] CHUN Shinae, Director, Department of Labor’s Women’s Bureau
Oct.16th 11:50-12:30, Mugunghwa Hall 2


Women in the Labor Force: Labor Trends and 21st Century Solutions

Shinae Chun currently heads the United States Department of Labor’s Women’s Bureau. She was appointed by President George W. Bush and confirmed by the U.S. Senate on May 9, 2001. Previously she served in the cabinet of two Illinois governors as Director of the Illinois Departments of Labor and Financial Institutions,making her Illinois’ first Asian American cabinet member. Her leadership is characterized by significant results in a win/win environment. This lecture will focus on education and labor trends for women, projections to 2016, and the impact of Generations X and Y on the workplace.

LEE, Jihyun    Senior Advisor ,  ABN AMRO Asia Ltd. Seoul Branch
CHUN, Shinae   Director,  US Department of Labor Women Bureau



[Special Lecture] Michael Porter, Professor of Harvard University
Oct.16th 10:10-10:50, Vista Hall


Management Strategy in Times of Uncertainty

Professor Michael Porter at Harvard Business School is known as the ‘godfather of management strategy’. Professor Porter is recognized as the global top scholar in management strategy for having opened a new chapter in Business Administration with his ‘Competitive Strategy’. Professor Porter has identified the following five forces which determine the structure and profitability of a certain industry: the threat of the entry of new competitors, the bargaining power of customers, the bargaining power of suppliers, the threat of substitute products and the intensity of competitive rivalry. In this special lecture, Professor Porter will disclose the strategy in building competitiveness.
CHO, Dong-Sung    Professor,  Seoul National University
PORTER, Michael   Professor,  Harvard University



[Special Lecture] Eric Maskin, 2007 Nobel Prize Laureate in Economics
Oct.16th 11:00-11:40, Vista Hall


Mechanism Design Theory: How to Implement Social Goals

Contrary to Adam Smith’s idealistic picture, today resource distribution is driven by imperfect competition and information asymmetry. ‘Mechanism design/implementation theory’, which covers the process of how organizations address conflicts, has emerged as the new mainstream theory to overcome the limitations to the concept of complete competition market and its unrealistic aspect. Eric Maskin, the 2007 Nobel Prize Laureate in Economics and the professor of Social Science at the Institute for Advanced Study at Princeton, will provide an articulate explanation on today’s complicated economy. Be ready to be intrigued by the mechanism design theory, which not only applies to the economy but also the overall social phenomenon such as politics and social issues.
HAHN, Sun Ku    Professor,  Yonsei University
MASKIN, Eric   Professor,  2007 Nobel Prize Laureate Economic, Social Science at Princeton Institute for Advanced Study



[Special Lecture] Esko Aho, Former Minister of Finland
Oct.15th 14:00-14:30, Mugunghwa Hall 2


Strengthening National Competitiveness

Finland boasts the strongest national competitiveness in the world. However in the 1990s Finland was the least developed country in Northern Europe, a county struggling to get by. It was Esko Aho, then Prime Minister of Finland, who carried out intensive restructuring to change the country’s fundamentals. Mr. Aho’s achievements have been more widely appreciated after his retirement. Finland will not be in the position today had Mr. Aho hadn’t the wisdom and courage to commit substantial R&D investment and address the ‘welfare-disease’. Esko Aho, who is regarded as ‘the Kennedy of Finland’ will deliver a special lecture on ways to strengthen national competitiveness.
WUORISTO, Pekka    Ambassador ,  Embassy of Finland to Korea
AHO,Esko   Former Prime Minister ,  Finland



[Special Lecture] Daniel Lamarre, CEO of Cirque du Soleil
Oct.15th 14:40-15:10, Mugunghwa Hall 2


From the University of the Street to the Blue Ocean Phenomena

Almost 25 years ago, a small group of street performers dreamed of “changing the world”. This could have been considered a utopia for many and was a very unlikely basis for a unique business model. Today, with over 4 000 employees, 17 exquisite shows, Cirque du Soleil still harvests the dreams of changing the world to more than 10 million spectators each year. The “street-smart” business model proves that dreams come from innovation and determination.
LAMARRE, Daniel   CEO ,  Cirque du Soleil



[Special Lecture] Kevin Keller, Professor of Dartmouth College, Tuck Business School
Oct.15th 14:40-15:10, Mugunghwa Hall 1


Creating a Global Brand

Nowadays, brands have immense influence, so much so that some customers recognize a company by its brand, not by its company name. However, creating a strong brand is quite challenging. Kevin Keller, professor of Marketing at Dartmouth College, Tuck Business School and a prominent scholar in brand studies, delivers a special lecture on “Creating a Global Brand”. The lecture will focus on the key concept, ‘brand equity’. Let us ponder how key factors of brand equity, namely brand awareness, perceived quality, brand loyalty and brand association can be strengthened for the Asian businesses.
CHOI Yoon He    Vice President,  Brand & Company
KELLER, Kevin   Professor,  Dartmouth College,Tuck Business School



[Special Lecture] Robert Polet, Chairman of Gucci Group
Oct.15th 14:00-14:30, Mugunghwa Hall 1


Practical and Efficient Management Skills

‘The luxury market faces a new challenge’. This was the observations when Robert Polet was appointed as the CEO of Gucci Group. Before joining Gucci, Mr. Polet’s career is a far cry from the luxury line. He was the President of the ice cream and frozen foods division of Unilever. There is much interest on whether Mr. Polet, who was an excellent CEO in the consumer goods industry, can retain his reputation in the luxury-line industry. Mr. Polet will deliver a special lecture on ‘Practical and Efficient Management Skills’.
VIGLEZIO, Mimma    Executive VP of Global Communications ,  Gucci Group
POLET, Robert   Chairman ,  Gucci Group



[Special Lecture] KOMIYAMA Hiroshi, President, University of Tokyo
Oct.15th 17:00-17:30, Mugunghwa Hall 2


Proposal for the Global Knowledge Leaders

University of Tokyo, the top university in Japan, is making its leap to become the world’s best university. Hiroshi Komiyama, President of University of Tokyo, is playing a key role in the overall efforts. He is the first president since University of Tokyo became incorporated and has led the movement for University of Tokyo to become the pinnacle in global academic studies by promoting “University of Tokyo’s Action Plan” and “Project to Integrate Academic Studies.” Although Mr. Komiyama majored in Chemistry, his wide range of activities span from environment to knowledge management and global poverty. Mr. Komiyama will offer his know-hows on how to become a global knowledge leader.
NAM, Sang Koo    Professor,  Korea University
KOMIYAMA, Hiroshi   President ,  University of Tokyo



[Special Lecture] John Howard, Former Prime Minister of Australia
Oct.15th 12:00-12:30, Vista Hall


Asia Pacific Collaboration for Prosperity

John Howard is the second-longest serving Australian Prime Minister. He served as Prime Minister from 1996~2007 and backed by his strong leadership, successfully revived the economy and elevated Australia’s international position. Australia has now become a formidable country in the Asia-Pacific region. Mr. Howard will deliver a special lecture on ‘Asia Pacific Collaboration for Prosperity’.
ROWE, Peter    Ambassador ,  Embassy of Australia to Korea
HOWARD, John   Former Prime Minister ,  Australia



[Special Lecture] Beth Brooke, Ernst & Young Vice Chairman
Oct.15th 24:00-24:00, Cosmos Hall
BROOKE, Beth   Vice Chairman,  Ernst & Young