Case Study MAKE Session: KM Case Study
Special Session Creation and Imagination of Dubai (Relay Speech) - Vision of Songdo
Special Session Michael Porter
Special Session Global Information Revolution
Opening Ceremony
2008 Trends Watch Core of Luxury Business
2008 Trends Watch Value Creation by Design
2008 Trends Watch Trend Watch 2008
Case Study  MAKE Session: KM Case Study

Oct.17th 16:50-18:00, ART

Three of this year's Asian Most Admired Knowledge Enterprises(MAKE) Winners present case studies of their award-winning knowledge management best practices. Each company will discuss a key KM initiative and how it has enable the organization to achieve a competitive advantage.

- Astra International(Indonesia)
- Eureka Forbes(India)
- Larsen & Toubro ECD(India)


CHASE, Rory   Managing Director,  Teleos

Special Session  Creation and Imagination of Dubai (Relay Speech) - Vision of Songdo

Oct.17th 14:00-15:10, COSMOS

We learn from the "Creation and Imagination of Dubai." All nations around the globe are creating each of their new cities, and Dubai is a fabulous eye-catcher. Big people from Dubai, the Capital of East Asia's Finance, joins us and shares their stories in real.
In recent years, Korea has been rapidly gaining steam in its efforts to go green. We look at Gale International’s development of the Songdo International Business District.

KIM Kye-Ho    Vice President,  Samsung Corporation
Al Shaali, Nasser   CEO,  Dubai International Financial Centre
Hubbard, Thomas C.   Ambassador,  US Embassy Seoul
Al Mulla, Habib   Chairman,  Dubai Government Strategic Affairs Committee

Special Session  Michael Porter

Oct.18th 14:00-16:20,

Thanks to the environmentally friendly image of hybrid cars, the hybrid  

Special Session  Global Information Revolution

Oct.18th 08:20-09:30, GRAND

Amid rapid changes, the amount of knowledge and information is expanding exponentially. According to a new statistics, doubling of information took about 30 years in the past. It is expected that information will double every 11 hours in 2010 if the current trend continues.

To find information that they crucially need from the avalanche of data, businesses are currently engaged in "war on information." To keep abreast of changes, chief executive officers have to mobilize revolutionary management strategies and countermeasures. For them, "information" is the most valuable weapon.

In "Information Revolution," a book that he co-authored, Jim Davis, Senior Vice President of SAS Institute who has studied data for 31 years, emphasizes the Information Evolution Model, and he is the leader in the making of the Information Value Chain trend, an advanced information management system for proactive decision-making by top business executives.

Many companies are using accumulated information and data to establish sound strategies and to make rational decisions. How many of top business executives could confidently say that they are satisfied with their information use to create business values? What is "the global information revolution" that will affect the businesses as they struggle to cope with the new environment?

In this lecture, Jim Davis and executives of Korean conglomerates will review the current status of the evolution of information management by Korean and other Asian countries and discuss best practices.

− Information Revolution using the Information Evolution Model : an evolutionary path to
corporate survival
− How can we build the 'Information Value Chain' for proactive decision making?
− What is the status of the Information management level of Korean with comparing with
IEM, as well as other Asian companies?

Jeon, Jong Woo    Professor,  Seoul National University
PAENG, Jung-Kook   Senior Executive Vice President & CIO,  Hyundai-motor Company & Kia motors Corp.
Lee, Steven   Managing Director,  Accenture Financial Services, South Korea
Davis, Jim   Senior Vice President & Chief Marketing Officer,  SAS Institute Inc
CHO, Bonghan   Senior Executive Vice President,  Hana Bank

  Opening Ceremony

Oct.17th 08:20-08:30, VISTA


CHANG, Dae Whan   Founder and Chairman,World Knowledge Forum,  Maeil Business Newspaper and TV

2008 Trends Watch  Core of Luxury Business

Oct.17th 14:00-16:00, MGB1

Asia is growing as one of the largest, and by far the fastest growing luxury business markets in the world. Revenue of big name luxury brands in the fashion industry including Hermes, Gucci, Louis Vuitton, Channel, Prada, Armani, Ferragamo, and Cartier is estimated to be approximately 80 billion dollars, out of which nearly 40% is generated from Asia making it a larger market than Europe or America. Luxury products sold in Japan alone takes up one fourth of the revenue of the world’s luxury brand market. China’s luxury market is growing at a speed of 25% every year, which is far greater than its economic growth rate of 8-10%. In just a decade, Korea emerged as the third largest luxury goods consumer only after Japan and Hong Kong. Luxury industry may have reached its maturity in Europe and the States, but Asia is definitely its newfound growth region. Financial investors are keenly watching over the luxury market, while making heavy investments into the European luxury goods. What makes a world renowned luxury brand? What does it take to build a luxury brand? The Asian luxury market has been showing a near explosion in its growth to the extent that people refer to this as ‘luxplosion’, a combination of `luxury' and `explosion'. We hear from the luxury experts on their strategies.

HA, Jisoo    Professor,  Seoul National University
Blanckaert, Christian   Executive Vice President ,  Hermes Internatoinal
Chevalier, Michel   Director EIM,  Universite Paris Dauphine
Sotamaa, Yrjo   President,  University of Art and Design Helsinki
Rotondaro, Carmine   Real Estate Director,  Gucci
Roll, Martin   Brand Strategist ,  VentureRepublic

2008 Trends Watch  Value Creation by Design

Oct.18th 16:50-18:00, MGB1

What do you think “Apple” is known for these days? What comes to consumer’s mind first from its products like i-Pods and i-Phones are not the “high technology” but their outstanding design that is consistent across its product portfolio.
Ranging from automotives and high tech all the way to the commodity products, design plays increasingly more critical role in driving purchasing decision as consumers no longer see much differentiation in the functional factors even for the technology driven products. In addition, design serves as the strong emotional linker that make consumers loyal and attached about certain brands.
Many companies are now aware of the importance of their design competitiveness and in the process of investing resources to improve their design capabilities. However, design comes across as intangible and soft thus many found it challenging to establish their institutional capabilities in design.
- Beyond hiring 3~4 renowned designers, what are the key success factors that each company needs to have in establishing world-class design capability and how do most Asian players measure against these success factors?
- How can companies ensure that their institutional design capability/strength are “consistent” and “sustainable”?
- What would it take to establish a world-class design hub in Asia(i.e. second Milan)?

Kim, Won-Taek    Professor,  Hong-ik University
GIOVANNONI, Stefano   Architect/Designer ,  Giovannoni Design SRL
Sotamaa, Yrjo   President,  University of Art and Design Helsinki

2008 Trends Watch  Trend Watch 2008

Oct.18th 14:00-15:40, MGB1

World Knowledge Forum this year has set up [Trend Hall].
This is the first time to have this [Trend Hall]. What will be the color, materials, style, technology that
will lead the future trend? Visit these places and experience new IT system, future design, fashion.
Trend, luxury, design, exhibition, interactive related companies will all participate in the [Trend Hall].

CHANG, Dae-Ryun    Professor,  Yonsei University
KIM, Young-Se   CEO/Designer,  INNO DESIGN
KIM, Hae-Ryun   CEO ,  Adigm