program

Program Overview Sessions INSEAD NYU Stern IE Business School  

Wednesday, October 10

Track Session Time Venue
INSEAD: Opening
09:00 ~ 09:10 Grand Hall
INSEAD
09:10 ~ 10:30 Grand Hall
10:40 ~ 12:00 Grand Hall
13:30 ~ 14:40 Grand Hall
15:00 ~ 16:00 Grand Hall
16:40 ~ 18:20 Grand Hall
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 Introduction
Time/Place
09:00 ~ 09:10, Grand Hall
Synopsis
As one of the world's leading graduate business schools, INSEAD brings together people, cultures, and ideas from around the world to change lives and to transform organizations. With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD's business education and research span three continents.
INSEAD recently celebrated 50 years as a pioneer of international business education based in Europe, and the 10th Anniversary of its Asia campus in Singapore. In the coming academic year, the school will mark the fifth anniversary of its presence in Abu Dhabi.
Around the world and over the decades, INSEAD continues to believe in conducting cutting edge research and innovating across all our programs in order to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become "The Business School for the World."
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 The world economy in crisis
Time/Place
09:10 ~ 10:30, Grand Hall
Synopsis
Since the global financial crisis of 2008, we have witnessed governments playing an increasing role in the management of advanced economies. But this trend has led to a highly polarized debate on the appropriate size and role of governments and fiscal policy in particular. Some criticize policy makers for not having done enough while others feel that the steps taking to stimulate the economy have only produced unsustainable fiscal policy and uncertainty about government debt which are both potentially a deterrent to growth. While the debate is particularly relevant in Europe as governments struggle with the potential of a widespread sovereign debt crisis, this year's presidential election in the US will also be dominated by this debate, and in many other countries such as Japan, fiscal policy remains at the center of the economic policy discussions. This session will provide an overview of the debate, an analysis of the facts about governments and fiscal policy as well as a presentation of potential scenarios for fiscal policy.
Speaker
Antonio Fatas (The Portuguese Council Chaired Professor of European Studies, Professor of Economics, INSEAD)
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 The new emerging market multinationals: Four strategies for disrupting brands and building markets
Time/Place
10:40 ~ 12:00, Grand Hall
Synopsis
From smartphones and computers to blue jeans and beer, companies from China, India, Korea, Mexico, Russia, Taiwan, Turkey, and other markets, not traditionally know for companies that own global brands, are now winning leading market shares with their own-branded, high-quality products. How have these smaller, relatively under-resourced businesses come so far so quickly? And, more importantly, how can you replicate their success? This is what we will focus in this session.
Speaker
Amitava Chattopadhyay (L’Oreal Chaired Professor of Marketing-Innovation and Creativity; Professor of Marketing, INSEAD)
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 Demystifying Business Model Innovation
Time/Place
13:30 ~ 14:40, Grand Hall
Synopsis
Innovation is one of the most talked-about business topics in today’s world. Yet, most business and government initiatives around innovation inevitably focus on creating new technology and products. This lecture will discuss how Business Model Innovation, an often overlooked approach despite its many advantages, can revolutionize industries and entire economies by creating enormous value while and why it can be a superior innovation approach.
Speaker
Serguei Netessine (Professor of Technology and Operations Management, INSEAD)
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 Digital and Social Marketing: Opportunities and Challenges
Time/Place
15:00 ~ 16:00, Grand Hall
Synopsis
New information and communication technologies have dramatically changed the marketing landscape lately. By modifying key aspects of consumer behaviour, they reshape the performance of marketing functions and drastically alter communication flows. Digital and social platforms give customers a voice, connect them to each other as well as to companies, and cross geographical boundaries. This session will focus on understanding the key characteristics and impact of these new technologies and platforms on marketplaces, identifying opportunities for creating value through leveraging customers’ new behaviors, and pointing out challenges.
Speaker
Yakov Bart (Professor of Marketing, INSEAD)
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 INSEAD Brainstorming Session
Time/Place
16:40 ~ 18:20, Grand Hall
Synopsis
Business leaders and successful entrepreneurs know the value of a good idea. One of the best ways to generate ideas is through debate and brainstorming. This brainstorming session, chaired by INSEAD, is specifically for leaders and entrepreneurs who are looking for innovative and creative solutions, and the next big idea.
Speaker
Amitava Chattopadhyay (L’Oreal Chaired Professor of Marketing-Innovation and Creativity; Professor of Marketing, INSEAD)
Serguei Netessine (Professor of Technology and Operations Management, INSEAD)
Yakov Bart (Professor of Marketing, INSEAD)
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