program

Program Overview Sessions INSEAD NYU Stern IE Business School  

Tuesday, October 9

Track Session Time Venue
IE Business School
13:30 ~ 14:50 Art Hall
15:00 ~ 16:30 Art Hall
16:40 ~ 18:00 Art Hall
18:00 ~ 18:30 Art Hall
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 ‘Beyond Human Capital- Leadership and Social Capital’
Time/Place
13:30 ~ 14:50, Art Hall
Synopsis
Having worked in the fields of Leadership and Talent Management, Diversity and Inclusion, Executive Education and Human Resources, Professor D’Souza noticed that the vast majority of development programs centered on developing individual’s ‘human capital’: their knowledge, skills and experience. He argues that while the development of human capital is critical, it is insufficient and sometimes knowledge can be a barrier to responding to situations with a fresh perspective. We need to develop leaders with Social Capital.
The way leaders are connected in organizations: the structure, quality, diversity of their networks, has a big impact on career development and global research shows that there is a correlation between these network factors and outcomes such as pay, promotion, appraisal and bonus. Yet, while we develop our staff with knowledge, far little attention is given on how to build networks as individuals and in organizations that can influence these outcomes, drive innovation and promote inclusion.
In this interactive lecture Professor D’Souza, international bestselling author of ‘Made in Britain’ and ‘Brilliant Networking’ will explore the myth of individualism; how networking effectively builds Social Capital; how organizations are networks and how you are connected matters; and the importance of diversity. In an engaging participatory workshop Professor D’Souza will illustrate some of the barriers to building Social Capital and what delegates can do to increase their own Social Capital and that of the members in their organizations. In this interactive lecture, Professor D’Souza will highlight to the audience some of the key concepts of networking effectively and building Social Capital and how diversity is a key element of Social Capital. Participants will gain an understanding of Social Capital; knowledge on how the structure of networks can impact personal and career success; practical tips on how to become a ‘T’ shaped leader; effective tools for personal networking; simple techniques for meeting the people they want to; strategies for maintaining and renewing their network; and recognition of the power of diversity in their network for creativity and innovation.
Speaker
Steven D’Souza (Professor, IE Business School)
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 Building Successful Brands
Time/Place
15:00 ~ 16:30, Art Hall
Synopsis
In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different. This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. We will further address how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.
Speaker
Martin Boehm (Associate Dean of the Master in Management Programs, IE Business School)
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 ‘Certain Individuals in Uncertain Times: Leading in Times of Uncertainty’
Time/Place
16:40 ~ 18:00, Art Hall
Synopsis
Professor de lÉtraz has spent the last 7 years studying what he describes as “Quants”. These are individuals with fairly closed minds who struggle under conditions of ambiguity and uncertainty. Many of these are managers with technical backgrounds who are not prepared for the more qualitative reality that they become faced with in many of the multidisciplinary companies of today.
The Professor makes the case that most professionals today are Quants, or “Accidental Quants” as he refers to them because many do not realize that they are Quants. He stresses that one can learn to be comfortable outside of one´s professional comfort zone without having to change as a person. This is particularly important in cultures where introversion is the norm but there is still a will to succeed professionally with a much more open and creative mind.
During the lecture, Professor de lÉtraz will highlight some of the key concepts of developing managers and professionals who are better prepared to excel and lead under conditions of uncertainty.
Speaker
Paris de l’Etraz (Professor, IE Business School)
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 IE Business School: Closing
Time/Place
18:00 ~ 18:30, Art Hall
Synopsis
IE is an international institution dedicated to educating business leaders through programs based on its core values of global focus, entrepreneurial spirit, and a humanistic approach. Its 500-strong, international faculties teach a student body composed of more than 90 nationalities on its Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Its alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide. IE Business school has took part in the World Knowledge Forum for 3 years in a row.
The economic and social changes the world has experienced in recent years, together with the phenomenon of globalization and the knowledge economy, have a major impact on how teams of people are led. These changes require leadership that goes beyond short-term profitability and which seeks the excellence of the organization and the personal development of its employees. To go deeper on the leadership and innovation subject, three of IE's top professors will be participating in the World Knowledge Forum to share their knowledge and experience.
Speaker
Santiago Iñiguez de Onzoño (Dean, IE Business School)
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