• Wednesday, October 12

Session Venue
Opening Introduction to the IE Business School Half Session Art Hall
Presentation The giant within: how to foster growth and transformation through entrepreneurship and innovation Art Hall
BREAK Art Hall
Presentation Building Successful Brands (IE) Art Hall
BREAK Art Hall
Presentation 10 stupid mistakes entrepreneurs make, and how to avoid them Art Hall
BREAK Art Hall
Presentation The World of the Future Art Hall
  • The giant within: how to foster growth and transformation through entrepreneurship and innovation

  • Time/Place 10.12 14:00 ~ 14:50,  Art Hall
    Synopsis Most companies focus on finding new opportunities, but few are able to take advantage of the opportunities that they already have. Utilizing a method developed at IE Business School, the author will demonstrate how companies and managers can develop innovative ideas to sustain the competitive advantage of their firms, allowing innovation to become the norm rather than the exception. Rather than focusing on why innovation is important, this lecture will address the issue of how to ensure it happens on a regular basis, and how to ensure this innovation has a net impact for the organization that is both large and positive.
    Speaker Peter Bryant(IE Business School, Professor of Entrepreneurship)
  • Building Successful Brands (IE)

  • Time/Place 10.12 15:00 ~ 15:50,  Art Hall
    Synopsis In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different. This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. We will further address how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.
    Speaker Martin Boehm(IE Business School, Associate Dean of the Master in Management Programs)
  • 10 stupid mistakes entrepreneurs make, and how to avoid them

  • Time/Place 10.12 16:00 ~ 16:50,  Art Hall
    Synopsis Entrepreneurs, and would be entrepreneurs, often think their travails are as unique as their ideas. We beg to disagree. Research shows that most entrepreneurs will make predictable mistakes, which can be easily overcome by understanding what they are and what (negative) consequences they will have for them.
    Speaker Peter Bryant(IE Business School, Professor of Entrepreneurship)
  • The World of the Future

  • Time/Place 10.12 17:00 ~ 18:00,  Art Hall
    Synopsis What will the future look like? What are the challenges that society will have to face? The future is the consequence of our current actions. Studying the future could allow us to anticipate consequences and choose courses of action that can lead us to desirable scenarios. This session is not an exercise of prediction but an opportunity to discuss the main issues that are molding the years ahead. Is Globalization reversible? Are we facing a technological revolution? What consequences will current events have on society and business? Why is the future about innovation?
    Speaker William Davila(IE Business School, Director of IE for Asia Pacific, Middle East, and Africa)