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One Asia Momentum   One Asia Momentum : More Integration is on the Way
    Double Dip or Robust Recovery? : Global Economy 2011 Update
    Global Market Hegemony : Emerging Vs. Developed
    Power of Chindia
G20 LEADERSHIP   New Global Financial Order : More Regulation & Governance Reform
    New Bretton Woods & Currency Hegemony : Dollar, Euro, Yuan & Yen
    G20 Ambassador Roundtable : The Roles of G20 and Challenges It Faces
CREATINNOVATION   Global CEO Roundtable : Creatinnovation=Competitiveness
    3D Innovation : It Changes Everything
    Smartphone Revolution : What Comes Next?
    Smartphone-Led Mobile Business Opportunities
    The Evolution of Green Cars
    Enormous Bio Business : Big Pharma and Asia
REBIRTH OF FINANCE   Management Innovation in the New Normal Era
  : How to Secure Competitive Advantage Post Crisis
    Cross-border M&A in Asia - Review and Outlook
  High-tech Agro Business : The Wealth Creator
    Global Financial Crisis and Emerging Market Response
  Finance CEO Roundtable : Banking Leadership in Asia
WINNING STRATEGY & MARKETING   Wealth Creation : How to Manage Your Assets in the New Normal Era
    The Secrets of Winning High Performance Organizations
  Building Brands from the Inside Out, Through Internal Brand Communication
  The Power of Digital Marketing
LOW CARBON ECONOMY   Green Gold Rush : Is Renewable Energy Real to Replace Fossil Fuel?
  Zero Carbon Era : Post Copenhagen
  IT Based Greener Economy : Smart Grid, Smart City
SMART IT & MEDIA   IT Leaders Roundtable : Evolution and New Breakthrough Innovation of IT  
    Telecom CEO Roundtable : Mobile Convergence Big Bang
  New World Driven by SNS : SNS-based Global Society
  Encounter of Mobile & Media : How can Media Utilize Mobile?
SMART LEADERSHIP   CEO Leadership for Crisis Management
    Young Leaders Roundtable : Creativity, Creativity, Creativity
  University President Roundtable : How to Grow Global Talent for the New Normal Era
  Expanding growth potential - Prospects, reforms and innovation
SPECIAL SESSION   North Korea : More Isolation or Openness?
    DMZ as a Symbolic Area for World Peace
  Conservation and Peaceful Utilization of DMZ, a Treasure House for Mankind!
  Korea-Japan Business Forum



[One Asia Momentum] One Asia Momentum : More Integration is on the Way
Oct.13th 15:30~16:50, VISTA

 Robust recovery of China, India and other Asian countries has helped the global economy escape from the worst-case scenario. How would Asian economies which until recently were used to "catch flu" when advanced countries "sneezed" be emerged stronger after a string of global economic crisis originating from advanced economies. It is because the power of Asian economies has rapidly grown.

  This year, Asia’s combined gross domestic product (GDP) will exceed that of Europe. In addition, their trade partners have become more diversified than in the past. Their past trade relations were too reliant upon the United States and other advanced countries, but regional trade volume is tremendously growing these days. Now the biggest trade partner for Korea is China, not the United States. Political power of Asian countries is expected to grow to match their fast-expanding economic power. 5 Asian countries? Korea, China, Japan, India and Indonesia?are members of the G20 which is leading the way of reshaping global governance system.

 In order for Asia to take on strong leadership role across the world befitting its economic standing in the global stage, however, it is essential to have one voice as “One Asia.” Creation of an Asian bond market which is recently under review, establishment of an Asian credit agency, introduction of an Asian currency and foundation of an Asian monetary fund (AMF) will all lay solid foundation for economic integration in Asia, thereby building One Asia.

 If One Asia concept is to be materialized through economic integration and further cooperation within Asian region, One Asia will be able to exert its big momentum throughout the world. This session will cover the possibility of building One Asia. And distinguished panelists are to check whether it will be possible for Asian paradigm and values driven by One Asia Momentum to become more widespread across the world?

- Will it be possible in reality to build One Area through integration of Asian economies?
- What are the challenges to be addressed for integration of Asia?
- Do you believe Asia’s economic integration will create another exclusive economic bloc?
- Some indicate that building One Asia will be unlikely if China becomes too powerful, as there may be countries opposing China’s hegemonic expansion? How can we resolve this problem? What role can China play in the process of Asian integration?
- Many Western countries and enterprises are paying keen attention to Asia momentum, striving to learn the Asian paradigm such as Asian values, thoughts and business practices. Will it be possible that Asian values are fully established as global values?


Niall Ferguson, Professor, Harvard University
Fareed Zakaria, CNN Host, Fareed Zakaria GPS; Editor at Large, Time; Columnist, The Washington Post
Atsushi Seike, President, Keio University

Moderator Young, Soogil, President, National Strategy Institute (NSI)



[One Asia Momentum] Double Dip or Robust Recovery?
: Global Economy 2011 Update
Oct.13th 10:10~11:20 VISTA

 With countries around the world simultaneously introducing a string of massive economic stimulus packages and low interest rate policies, it is believed that the global economy has survived the worst situation and is now showing signs of recovery. As such, last April, the International Monetary Fund (IMF) raised its estimate of global economic growth to 4.2%, which is 1%p higher than its previous estimate in October 2009.

 But default risk of financial deficit-stricken countries amid euro zone financial crisis, potential asset bubble burst and inflationary pressure in China and other emerging markets, and high unemployment rate are still serving as factors restraining strong momentum for economic recovery.

 These factors may not just limit the speed of economic recovery but also go as far as to cause another economic stagnation (i.e. double dip). In this session, Professor Paul Krugman of Princeton University, a 2008 Nobel Prize winner in economics, and Professor Niall Fergerson of Harvard University, a world-renowned economic historian who was selected by British newspaper The Times as one of the world’s top 50 business thinkers last year, will examine where the global economy stands now and how it will do in 2011.

- Do you believe the world economy will overcome “G3 risks” (i.e. US financial regulatory risks, sovereign default risks in Europe, China’s belt tightening measures) and continue to recover? If yes, on what ground do you believe such recovery will be possible?
- Do you believe the world economy will suffer a double dip, and on what ground if yes?
- What is the biggest obstacle in the world’s economic recovery?
- What are challenges that the world economy needs to address for sustainable economic growth?
- Do you believe China and other emerging economies are faced with imminent burst of asset bubble? Is the Chinese economy really overheated?
- Do you think developing economies like BRICs could serve as locomotives of global economic growth?
- Should the world economy worry about inflation or deflation?


Paul Krugman, Professor, Princeton University(2008 Nobel Prize Laureate in Economics)
Niall Ferguson, Professor, Harvard University

Moderator Shin, Hyun Song, Senior Officer to the President for International Economy, CHEONG WA DAE
                   (Office of the Republic of Korea)



[One Asia Momentum] Global Market Hegemony : Emerging Vs. Developed
Oct.14th 13:50~15:10 GRAND

 For over the past 500 years since the late 15th century, global economic hegemony has been held by Western countries : Portugal, Spain, the Netherlands, the United Kingdom and the United States in turn. A series of recent fallouts? the US-centered global financial crisis in September 2008 and the ongoing risk of euro zone default caused by Greece to name a few have considerably undermined growth momentum of advanced economies like the United States and many European countries.

 Asian economies, on the other hand, bounced back stronger than advanced economies in the wake of global economic crisis. As China and other Asian economies rapidly grow in size, the prospect that global economic hegemony will move from the West to the East is gaining ground. According to a recent report from Business Monitor International, the gross domestic product (GDP) of developing countries is projected to reach 50% of GDP for the world economy as a whole in 2018.

  This session will highlight how?and how fast?developing countries will expand their economic dominance in the global market and how the world market will be reshaped accordingly.

- Do you believe a shift of global economic hegemony to emerging markets like Asia will turn into reality?
- What are preconditions for emerging economies in Asia and elsewhere to secure global economic hegemony?
- What new economic paradigm will emerge when global economic hegemony is transferred to emerging economies in Asia or elsewhere?
- Do you believe advanced economies will recover quickly and regain global economic hegemony?


Pat Dawson, Asia Pacific President, The Dow Chemical Company
Chaly Mah, Asia Pacific CEO, Deloitte Consulting
Masaki Omura, Managing Partner, Japan Bank for International Corporation

Moderator Lee, Jong Wha, Professor, Korea University



  [One Asia Momentum] Power of Chindia
Oct.13th 15:30~16:50 MGB2

 As of June this year, China has a massive foreign exchange reserve of 2.45 trillion dollars, or almost one third of global foreign exchange reserves (8.56 trillion dollars). China has already overtaken Germany to become the world’s second largest exporter; it will dwarf Japan and emerge as the world’s #2 economy by 2010.

  Encouraging domestic consumption as a patriotic act, China is rapidly promoting domestic spending and will emerge as the world’s largest market in 10~15 years. Chasing China with a gap of 7~10 years, India is also building strength as a massive global consumer market, with its middle class population reaching 700 million sooner or later.
  Aside from economic prowess, based on strong economic power built through rapid growth over the last decades, both China and India are having their say in the areas of global politics, diplomacy and national security.

 This session will explore China and India’s economic outlook and potential as global consumer markets. And panelists in this session will also look into the potential impact that the emergence of these two countries as strong powers will have on Asia and global order.

- Amid growing concerns over excess liquidity and asset bubble, will China be able to continue rapid growth and become the primary consumer market of the world?
- Do you believe asset bubbles are being formed in China?
- It is often said that Asian countries will face the tough choice between China and the United States as China becomes stronger. Will the emergence of China as an “empire” present a threat or opportunity for Asian countries?
- Will India be able to achieve as fast economic growth as China to become a huge global consumer market?
- What are obstacles for India’s economic growth?


Song Hong Bing, Author of best seller Currency War and Currency War 2
Bjorn Stigson, President, World Business Council for Sustainable Development (WBCSD)
Rohit Gandhi, Head, Asia Pacific, Mahindra Satyam
Park, Bun Soon, Senior Fellow, Samsung Economic Research Institute
Phil Smith, Editor, Thomson Reuters North Asia

Moderator John Wong, Chairman, Greater China, Boston Consulting Group



  [G20 LEADERSHIP] New Global Financial Order
: More Regulation & Governance Reform
Oct.13th 17:10~18:30 VISTA

 General perception is that excessive regulatory relaxation on both financial institutions and the financial market is one of the key culprits of the 2008 global financial crisis. Numerous financial institutions recklessly pursued riskier investment to enhance returns without any intervention from regulatory bodies. And the regulatory body failed to control underlying systemic risks accumulated in the financial market.

 That’s why the G20 is leading efforts of introducing stronger regulations on big financial institutions and putting in place appropriate supervisory regime in order to prevent the possibility of financial system meltdown in advance and to improve financial healthiness of banks. For this, G20 is also guiding banks to secure sufficient capital and liquidity. In addition, the US and several advanced European countries are focusing on improving financial healthiness of banks by introducing Volcker rule and bank levy.

  And revamping the governance structures is also on the table to check and balance the management from taking on too much risk. Amid ever-growing public support for tighter regulation and supervision, however, some say excessive regulations may hinder financial system innovation and the potential for growth in the financial industry as well as the real economy. This session will focus on the right direction for financial regulation and supervision and seek for potential measures to establish a healthy financial system.

- How will stronger regulations in the financial industry affect the global economy?
- How do we minimize trade-off between stronger regulation and financial innovation?
- Should shadow banking be regulated like traditional banks?
- Can bank levy help to recover the healthiness of the global financial system?
- What is the governance improvement direction that will benefit all stakeholders (customers, shareholders, employees, communities)?


Timothy Flynn, Global Chairman, KPMG
Oliver Williamson, 2009 Nobel Prize Laureate in Economics & Professor, Haas School of Business, UC Berkeley
Donald Johnston, Former Secretary-General, OECD
Ingo Walter, Vice Dean, Stern School of Business, New York University

Moderator Shin, Je Yoon, Deputy Minister for International Affairs, Ministry of Strategy and Finance



  [G20 LEADERSHIP] New Bretton Woods & Currency Hegemony
: Dollar, Euro, Yuan & Yen
Oct.14th 11:40~12:50 MGB2

 Since the global economic crisis, the US-led, unipolar global order has been reshaped into a multilateral system, and accordingly there is growing voice on the need of change in the global monetary system. One argument recently gaining ground?especially in Europe?is that in today’s multilateral world, multiple international currencies (e.g. euro) should be used as key currencies instead of turning to dollar as the sole key currency. Against this backdrop, efforts are underway to build a so-called new Bretton Woods system to herald the era of multiple key currencies.

  While dollar as the key currency is facing such enormous challenges, Euro is also suffering from its own crisis, as massive financial deficits and ensuing fear of default in Greece and other countries in the euro zone result in a sharp decline in euro’s value. It is projected that euro will continue to weaken to reach 1:1 exchange rate against dollar. Some even talk about discarding euro.

  Another source of controversy is Chinese Yuan amid growing voices calling for internationalization of Yuan given China’s standing in the global economy. The precondition for internationalization of Yuan is to introduce a free floating exchange rate system for revaluation of the Chinese currency. This session will discuss exchange rate outlooks of Dollar, Euro and Yuan and the potential emergence of a new global monetary system like the new Bretton Woods system.

- Will it be possible to build a new Bretton Woods system with multiple key currencies?
- Despite the ongoing dollar crisis, preference for safe assets will increase the value of dollar whenever a global crisis takes place. Until when will this ironic situation continue?
- What will be the most favorite currency for investors engaging in carry trades in 2011?
- How likely is introduction of a free floating exchange rate system for Chinese Yuan?
- Will euro bounce back despite financial deficits in the euro zone? What do you think of recent arguments calling for disuse of euro?


Nouriel Roubini, Professor, Stern School of Business, New York University
Sohn, Sung Won, Professor, California State University
Song, Hong Bing, Author, ‘Currency Wars’

Moderator Kim, Yong Beom, Director General, Global Financial Architecture Bureau in the Presidential
                            Committee for the G-20 Summit



  [G20 LEADERSHIP] G20 Ambassador Roundtable
: The Roles of G20 and Challenges it faces
Oct.13th 11:40~12:50 GRAND

 The US-triggered global financial crisis of 2008 has left a dent in the US hegemony over the world. European countries facing sovereign debt crisis are busy minding their own business. As the developed countries that have defined the world order altogether face a crisis, the leader’s club of G8 is left stranded in leading the newly emerging multilateral world order. Instead, G20 - the first multilateral body that represents the voices of emerging markets such as Korea, China, India and Brazil - is establishing itself as a premier forum shaping the global governance structure.

 Representing 85% of the world’s GDP, 66% of the world’s population and 80% of world trade, G20 fully represents the global economy. In fact, G20’s collaboration on low interest rate and economic stimulus package helped save the world’s economy from the worst situation.

 However, critics say that even though G20 was a major force in overcoming the crisis, the need for collaboration through G20 will decrease as the global economy recovers. What leadership role should G20 assume to make it into a premier forum that presents the voices of various countries? G20 ambassadors gather to talk about the future role of G20 and challenges.

- Can G20 establish itself as a global governance system replacing G8?
- What challenges does G20 face and what should be its role?
- What should be the role of Korea, the chair country of 2010, in G20?
- Should G20 currently now focused on economic agenda expand its role to deal with geopolitical issues across the world?


Skand Ranjan Tayal, Ambassador, Embassy of India
Massimo Andrea Leggeri, Ambassador, Embassy of Italy
Hilton Anthony Dennis, Ambassador, Embassy of South Africa
Martha Ortiz de Rosas, Ambassador, Embassy of Mexico
Erdogan Serif Iscan, Ambassador, Embassy of Turkey

Moderator Ahn, Ho Young, Deputy Minister for Trade, MOFAT and Ambassador at Large for G-20



  [CREATINNOVATION] Global CEO Roundtable : Creatinnovation=Competitiveness
Oct.13th 11:40~12:50 VISTA

 The fastest-growing enterprises in the world share two common competitive DNAs: innovation and creativity. Most of the world’s leading businesses today could reach the level of a global enterprise thanks to innovation and creativity, whose importance has grown further in the aftermath of the recent global economic crisis. As the pace of innovation in businesses becomes faster than ever before, the competitive landscape within an industry often changes in the snap of a finger.

  Google has grown into one of the world’s biggest enterprises through search engine innovation. Once a PC manufacturer, Apple has developed creative and innovative products like iPod and iPhone to create a blue ocean in the highly competitive IT market. Facebook and Twitter have created a global SNS syndrome, driving a communication revolution of the 21st century.

  The future is wide open for enterprises doing well in creatinnovation (creativity+ innovation). In this session, leaders of the best global enterprises will share their ideas for post-crisis innovation, creative organizational management and innovative talent development.

- What strategy is needed to reinforce innovativeness and creativity of enterprises?
- What corporate environment should a manager build to enhance employees’ commitment to innovation and creativity?
- What are DNAs of innovative and creative enterprises?
- What are areas of creativity and innovation that businesses need to focus on in the post-crisis economy?


Michele Norsa, CEO, Salvatore Ferragamo
James Turley, Global Chairman, Ernest & Young
John Krenicki, Jr., Vice Chairman, GE (President and CEO, GE Energy)
Anand Mahindra, Vice-Chairman and Managing Director, MAHINDRA & MAHINDRA Ltd.
Lee, Sang Chul, Vice-Chairman, LG Uplus

Moderator Chloe Cho, Anchor, CNBC Asia



  [CREATINNOVATION] 3D Innovation : It Changes Everything
Oct.14th 10:20~11:30 VISTA

  The advent of the era of 3D video will bring much greater revolutionary changes than the transition from black-and-white to color video. Here is how the 3D video market is projected to evolve: 3D video content based on 3D Blue-ray will be first provided, and then 3D-specialized cable and satellite TV channels will grow, followed by penetration of genuinely 3D-supporting game consoles and contents and supply of 3D content by existing TV channels. Potential applications of 3D are so unlimited that it is hard to predict how far it can go in the future.

  For the 3D market to expand further, however, it is imperative to address the shortage of “3D contents.”
  This session will examine 3D revolution and 3D technology evolution, which will bring tremendous changes to the global consumer electronics market as well as our everyday lives. At the same time, panelists will discuss the current status and future prospect of the 3D contents industry as the key to further expansion of 3D industry.

- To what area will 3D potentially expand in the future following TV?
- What will be new business models that 3D can create, and what business changes will it bring?
- What changes will 3D drive in consumer electronics and IT markets?
- By when will we be able to enjoy 3D content without 3D glasses? What is the biggest obstacle for further penetration of 3D and how should it be addressed?
- How will 3D contents change the contents industry overall?
- What are obstacles for proliferation of 3D contents?
- What is the biggest problem with the 3D contents market?
- What business model can be created out of 3D contents?


Yoon, Boo Keun, President and General Manager of Visual Display, Samsung Electronics
Jeffrey Katzenberg, CEO and Director, DreamWorks Animation SKG
Lee, Soo Man, Founder and Producer, S.M. Entertainment

Moderator Jason Oxman, Senior Vice President, Consumer Electronics Association (CEA)



[CREATINNOVATION] Smartphone Revolution : What Comes Next?
Oct.14th 15:30~16:50 MGB1

 Enjoying huge popularity worldwide, smart phone has emerged as the hottest issue in the mobile phone market. According to Gartner Group, the global smart phone market grew a whopping 27% in 2009 despite economic downturn in the year. Competition in the smart phone market is also intensifying. In the United States, software giant Microsoft entered the smart phone market following Apple and Google by launching a KIN Windows phone for SNS users. Amid growing demand for smart phones incorporating communication, Internet, computation and other various features, the evolution of smart phones armed with new state-of-the-art features will accelerate in the future. This session sheds light on another wave of innovation that smart phones will trigger.

- What will be the trend of smart phone market in 2011?
- Will smart phones become widespread in emerging markets (e.g. China, India, Middle East, Africa) as well?
- Will there emerge any business model outperforming Apple’s App Store?
- How will SNS reshape the smart phone market?
- Will Chinese makers be able to emerge as major players in the smart phone market?
- Will the entry of PC-based players (e.g. HP, Dell, Acer) into the smart phone market prove successful?


Jim Doh, Sr. Vice President & President, Qualcomm CDMA Technologies Korea/ Taiwan/ Japan
Alex Choi, Senior Vice President, LG Electronics Mobile Communications Company
David Tang, Vice Chairman, Nokia China

Moderator Zane Moi, Regional Director Asia Pacific, Research In Motion



  [CREATINNOVATION] Smartphone-Led Mobile Business Opportunities
Oct.14th 13:50~15:10 MGB1

 Penetration of iPhone and other various smart phones is growing exponentially. Google, Microsoft, Samsung, LG and other global players are jumping into the smart phone market, literally creating a “big bang” in the mobile industry. Internet and communication industries, which have enjoyed robust growth so far, are now seeking a new growth engine in mobile business. In an effort to dominate the ever-expanding market, mobile players are competing to launch new smart phones and develop applications for respective operating systems.

  All this, however, does not come without adverse effects, as further penetration of “PCs in our hands” results in greater security threats. All operating systems available to date are exposed to potential hacking, though the exact degree of exposure may vary, and quite a few experts fear that smart phones may become the epicenter for more dangerous cyber terrorism than DDoS attack. As there are both expectations for and worries about smart phone, this session will take a look at security issues and new mobile business models that mobile phone will trigger in the future.

- How will the smart phone-driven mobile market evolve in the future?
- What are smart phone security issues that are not easily ignorable, and how should we deal with these issues?


David Tang, Vice Chairman, Nokia China
Kevin Taylor, Managing Director, BT (British Telecom), Asia Pacific
Ken Schneider, Vice President & CTO, Security, Symantec
Adam M. Smith, Director of Product Management of Asia Pacific, Google
Lee, Myung Sung, CTO, SK Telecom

Moderator William Davila, Professor, IE Business School



  [CREATINNOVATION] The Evolution of Green Cars
Oct.13th 13:50~15:10 MGB1

 The global automobile industry is witnessing ever-intensifying competition for dominance in the green car market. Having announced its plan to work with Chinese player BYD to develop electric car earlier last March, Daimler of Germany made another announcement in early April to cooperate with the Renault-Nissan alliance for electric car development. American player Ford is also searching for a partner for collaboration on electric car development. Since Toyota, the #1 player in the hybrid car segment, was hit hard by the recall nightmare early this year, the hegemony in the green car market has been quickly shifted from hybrid car players to electric car makers.

  American carmaker GM will start mass production of electric car “Chevrolet Volt” by the end of this year and launch it to the market next year. Hyundai Motor Company of Korea will also begin pilot production of compact eletric car i10 later this year. And governments around the world are raising subsidies for electric car and other green vehicles in an effort to increase the demand for eco-friendly cars. In this session, carmaker CEOs and experts will assess the current status of green vehicle development and diagnose challenges ahead for development of green automobile technology.

- There remains a huge gap between the ideals and reality of electric car technology. Carmakers around the world are announcing plans to mass produce electric cars in 1-2 years. Do you believe such plans are feasible?
- Too high price of electric car batteries leaves the commercial viability of electric car fairly questionable. How long will we have to rely on government subsidies?
- In addition to electric car, there are cases that alternative energy sources are being used to power automobiles these days, as in the case of solar cell system which powers automobile air conditioner with solar heat. How much is the potential of alternative energy as automobile power source?
- Biofuel is recently drawing keen attention as alternative aviation fuel. How is biofuel being utilized in the automobile industry, and how much potential does it have in that regard?


Lee, Hyun Soon, Vice Chairman, Hyundai Motor Company
Anand Mahindra, Vice-Chairman and Managing Director, MAHINDRA & MAHINDRA LTD.
Diane Gulyas, President, DuPont Performance Polymers

Moderator Michael Traem, CEO, A.D.Little Worldwide



  [CREATINNOVATION] High-tech Agro Business : The Wealth Creator
Oct.14th 09:00~10:10 MGB1

 World population is growing by nearly 100 million each year, and concerns are growing that such dramatic population growth may lead to a food crisis. This is why it is increasingly argued that agro business, which has been regarded as outmoded industry, should be revitalized to prevent any potential food crisis in the future.

  To respond to the food crisis, before long, building-type farms called “vertical farms” will be built in the middle of urban centers, laying the foundation for addressing the food crisis and creating new wealth.

  And active investments are recently being made worldwide to promote high-tech agro business. Globally implemented is the strategy of making massive investments in agro business to transform it from a mere primary industry into a large-scale convergence industry combined with IT, BT and GT. The global agro-food market combining agro and food industries has emerged into a bigger market than IT and automobile sectors combined.

 This session will discuss how high-tech agro business will change the world and if it will become a new growth engine that creates new wealth.

- What will agro business be like in the future?
- How can wealth be created in the agro business?
- What is secret to success of leading agro players?
- What is the precondition to become a cutting-edge agro powerhouse?


Kim, Jae Soo, First Vice Minister for Food, Agriculture, Forestry and Fisheries
Lain Jager, CEO, ZESPRI
Aalt Dijkhuizen, Chairman, Wageningen University & Research Centre

Moderator Andrew McConville, Head of Corporate Affairs APAC, Syngenta



  [CREATINNOVATION] Enormous Bio Business : Big Pharma and Asia
Oct.14th 10:20~11:30 MGB2

 The global pharmaceutical industry is facing the challenges of new drug pipeline running out and subsequent limitations to growth. Against this backdrop, major pharmaceutical players, or “Big Pharma,” are paying keen attention to BRICs, Mexico, Turkey, Korea and other countries with huge potential for market expansion. Aside from this, they are also pushing for global division of R&D to secure new drug pipelines. While Big Pharma players focus on clinical development, bio companies in Asia are dedicating themselves to initial R&D.

  This global division of R&D is a noticeable trend in the global pharmaceutical industry these days, and all eyes are on China and Korea, in particular, as “R&D centers” of Big Pharma. What will be the value of Asian markets that these Big Pharma players focus on? Will Asian pharmaceutical players be able to build enough capabilities to go beyond their current role as initial R&D centers and eventually to develop their own new drugs? We will take a closer look into these issues in this session.

- Which is the most attractive Asian country as R&D center?
- What policy should the government implement to attract more R&D centers?
- Is global division of R&D mutually beneficial to both Big Pharma and involved countries?


Yasuchika Hasegawa, President and CEO, Takeda Pharmaceutical Company Limited
Emilio Ledesma, Vice President, Clinical R&D and Medical Affairs, GSK Biologicals AP
Jorge G. Puente, Regional Vice President for Asia/Canada, Pfizer

Moderator Kim, In Chull, President & CEO, LG Life Sciences, Ltd



  [REBIRTH OF FINANCE] Management Innovation in New Normal Era : How to Secure Competitive Advantage Post Crisis
Oct.14th 09:00~10:10 GRAND

 2010 marks the beginning of a new decade. It also ushers in the ‘New Normal’ era that will shape the new global economic map that will emerge post-crisis. In the aftermath of the global economic crisis, it is expected that many companies that focused only on shareholder value will start to adopt stakeholder-driven management strategy.
 And shift of global economic hegemony from the West to the East will be posing new challenges to global entrepreneurs. Overcoming the crisis doesn’t simply mean returning to pre-crisis. In the wake of the turbulence, the global economy has to now fit itself into a new outfit called New Normal. In this New Normal Era, how should the CEOs of global companies run their organization and exert leadership for sharper competitiveness?
 This session takes a look at how companies are preparing for the New Normal Era and what competitive strategies they are deploying.

- The unprecedented synchronized global economic downturn and threat to very survival are now behind us. Companies are preparing for a new competitive strategy for the New Normal Era to become even stronger post-crisis. What is the New Normal of corporate management in the post-crisis era?
- What should companies do to enhance competitiveness in the New Normal Era?
- What leadership attributes are required in the New Normal Era?
- Where should the leadership focus on for innovation in the New Normal Era?


Deborah Henretta, Group President of Asia, P&G
Pat Dawson, Asia Pacific President, The Dow Chemical Company
Bjorn Stigson, President, World Business Council for Sustainable Development (WBCSD)
Arnoud De Meyer, President, Singapore Management University

Moderator David Bach, Professor, IE Business School



  [REBIRTH OF FINANCE] Finance CEO Roundtable : Banking Leadership in Asia
Oct.14th 13:50~15:10 VISTA

 With European and North American financial institutions in a relatively weakened state as they emerge from the financial crisis, Asia's financial institutions have the opportunity to strengthen their positions and even substantially contribute to and drive the critical post-crisis financial structural reform and recovery of the global economy. In particular, the ongoing Asian growth story combined with the fact that Asian financial institutions find themselves in relative good health presents an interesting set of opportunities for these players. Despite these ripe conditions, however, the real issue is the lack of banking leadership in Asia to perform the market leadership role that is required of global banking leaders.

  The old way of adopting advanced banks ‘best practices’ will not do if they are to become true leader of the global financial market.

  As the Asian institutions expand the scale and scope of their own operations, they will increasingly need to cultivate a new leadership cadre, one that is comfortable in managing an international portfolio, managing multi-cultural teams of executives drawn from different backgrounds, and one that is able to help shape as well as respond to the regulatory and public debate. This session will focus on potential emergence of Asian financial industries as the leading force in the global market and the development of a new generation of banking leaders.

- What are the unique leadership challenges faced by Asian financial leaders?
- What needs to be rethought in leadership development and succession planning within the financial services industry?
- What are the leadership qualities required of a global banking CEO?
- Can Asian financial institutions become the mainstream player of a global financial market? What are the key challenges/issues in becoming a global financial player?


Donald Kanak, Chairman, Prudential Corporation Asia
Min, Euoo Sung, Chief Executive Officer, Korea Development Bank
Douglas Hodge, Chief Operating Officer, PIMCO
Steve Sargent, CEO, Asia Pacific, GE Capital

Moderator Anthony Stevens, Head of AP, Oliver Wyman



  [REBIRTH OF FINANCE] Cross-border M&A in Asia - Review and Outlook
Oct.13th 13:50~15:10 MGB2

 The Asian region, partly due to strong domestic economies, stricter government controls and tighter regulatory restrictions, has been least impacted by the global financial crisis whose reverberations continue to be felt ? most recently through Europe’s (ongoing) debt crisis.

  As a result, over the past three years, the M&A world experienced a sweeping shift as cash-rich Asian companies emerged as key acquirers and resource-rich Asian countries drove overseas interest.
  Asian M&A was at USD 219.1bn in 1H10, up 33.74% from USD 163.828bn in 1H09, according to data provided by UK-based merger market, a news publication owned by the London-based Financial Times Group. The corresponding figures for deals in Europe and North America were USD 331.052bn and USD 459.829bn, up 23.92% (USD 267.141bn) and 0.038% (USD 459.653bn) from the corresponding period the year prior. This M&A panel will explore trends ahead as well as potential challenges for Asian deal-makers.

- Will Asian buyers continue to satisfy their acquisitive appetites as the euro zone continues to provide battered targets and America slowly climbs out of the mire? Conversely, will the region driven by growing economies and resource rich countries attract strategic and financial interest?
- Which Asian countries and what sectors are expected to drive deals going forward?
- What are challenges ahead?
- How might Asia continue to be impacted by deals originating from the fallout of the global financial crisis?
- What role will Korea, as a leading Asian player, continue to have across the region? Are there specific countries/sectors it is actively seeking to enter?
- How are private equity funds and Asian SWFs re-aligning their portfolios to take advantage of fresh opportunities?


Anthony Choi, Partner, Kim & Chang
Richard Kang, Former Vice President, MTV Networks
Ryan Shih, Managing Director and Partner, One Equity Partners
Paul Chong, Managing Director & Head of Investment Banking and Principal Investments,
                 Samsung Securities Asia

Moderator Heather West, Editor, Mergermarket Asia-Pacific



  [REBIRTH OF FINANCE] Global Financial Crisis and Emerging Market Response
Oct.14th 17:10~18:30 COSMOS

 One of the key causes of the financial crisis was excessive leverage and uncontrolled derivatives transactions by financial institutions in the advanced financial markets. The emerging markets also suffered its share. While the core damage was mostly from economic recessions for advanced markets, some of the emerging markets suffered both economic recession and foreign exchange shocks.

  Though emerging markets’ voices are bigger than before (in part thanks to the initiation of G20 summit), there are still opinions that things have not changed much as on-going discussions on post-crisis measures are predominantly led by advanced countries while the voice of emerging markets are still taken as secondary opinion.

 This session will change the usual approach. In discussing the post-crisis global financial order, we will focus on the key issues faced by emerging markets as top priority and get responses and opinions representing advanced markets’ interests. Hopefully, this approach may provide the way to emerging market players how to respond to post-crisis reshuffling of global financial market from the perspective of emerging markets.

- From an emerging market perspective, how should the global financial markets evolve?
- What should emerging markets do in order to achieve both growth and financial stability?
- How do we apply global standard to emerging markets?
- How do we deal with issues of cross border migration of international capital and global speculative money?


Jomo Kwame Sundaram, UN Secretary-General for Economic Development
Anthony Stevens, Head of Asia-Pacific, Oliver Wyman

Moderator Shin, Jang Sup, Professor, National University of Singapore



[WINNING STRATEGY & MARKETING] Wealth Creation : How to manage your assets in New Normal Era
Oct.14th 15:30~16:50 COSMOS

 Even though the worst case scenario is now behind us, uncertainties surrounding the future direction of global economy still lingers. Investors are at a loss weighing whether to expand their portfolio on risky assets in hopes of economic recovery or to focus on such safe asset like bonds in fear of a double dip. And there is heated debate on increasing investments in real assets such as real estate and gold to better prepare for inflation while the possibility of deflation remains.

 What, then, is the ideal investment portfolio for wealth creation in this New Normal era?
 This session will recommend several ways for the ideal asset distribution of stocks, bonds and various alternative investment products. This session will also introduce how to invest for American stocks, bonds, real estate and mutual funds.

- What is the principle for asset distribution in the New Normal era? How should we manage risks?
- What kinds of investments are super rich interested in nowadays?


Douglas Hodge, Chief Operating Officer, PIMCO
Hannes Hofmann, Managing Director, J.P.Morgan

Moderator Christian A. Edelman, Partner of Oliver Wyman Financial Services, Asia-Pacific



[WINNING STRATEGY & MARKETING] The Secrets of Winning High Performance Organization
Oct.14th 10:20~11:30 GRAND

 It is at the curve of the race track that determines the winner. The racer who breaks hard at the curve can never win. Winners and losers in times of crisis are just like drivers in a racetrack. Winning organizations in times of crisis are different in that they do not simply focus on overcoming the crisis, but go beyond to invest even more to further their growth potential. Meanwhile, companies that heavily cut down on their headcount during times of crisis cannot ride on recovery and benefit from revenue and profit gain. This often results in dramatic differences in performance as companies steer out of the curve.

  Still, many companies store cash in their balance sheet. Global players have record-high levels of cash ? a natural result of unclear future. However, having cash in one’s pocket with no investment cannot guarantee sustained growth. This session analyzes the DNA of high performance organizations that have outpaced competitors at the curve.

- What is the winning strategy of high performance organizations that come out even stronger after a crisis?
- What role should the leadership take to build a high performance organization that makes smart decisions and effectively implements them?
- Is the time ripe for companies to make major investments?
- What are future investment destinations worth investing as a new growth engine?


Oliver Williamson, 2009 Nobel Prize Laureate in Economics & Professor, Haas School of Business
Lain Jager, CEO, ZESPRI
Carl Lukach, AP President, DuPont
Nabil Alyousuf, Vice Chairman, Board of Trustees of Dubai School of Government

Moderator Sunny Yi, Managing Partner, Bain & Company’s Seoul Office



[WINNING STRATEGY & MARKETING] Building Brands from the Inside Out, Through Internal Brand Communication
Oct.14th 13:50~15:10 COSMOS

 Disengaged employees cost the US economy $300 billion a year in lost productivity. Often, there is one critical audience that is overlooked in brand building. Employees are a potent resource that can be instrumental in both the success of the brand initiative and, ultimately, the success of the company itself. The internal brand communication function supports the business and brand-building efforts. It moves the organization.

 The messages and the programs articulate the strategic direction of the company and motivate people to move behind it. Many of the powerful global brands such as IBM, GE, Apple, etc invest heavily on internal brand communications in building its brand equity. Samsung has started in this endeavor followed by LG in Korea and the continuing success of these two brands will not only depend on its competitiveness but on its efforts to engage its employees on an intellectual and emotional level to reflect the mission and the value of its brands.

- What is the internal brand communication?
- How can you make your employees live your brand? Hearing it, believing it, and living it?
- What are some of the successful models used by the companies?
- How do you align their actions, in order to grow a remarkable organization; one which continuously creates happy, profitable customers?


Alan Brew, Senior Vice President, RiechesBaird

Panelists David Aaker, Professor, U.C. Berkeley
Martin Boehm, Professor, IE Business School
Moderator Katy Choi, President, Brand & Company



[WINNING STRATEGY & MARKETING] The Power of Digital Marketing
Oct.14th 10:20~11:30 COSMOS

 IT environment changing at dizzying speed is shaking the very roots of traditional marketing practices. Social network service (SNS) is the marketing buzzword of companies around the globe. Companies and financial institutions are keenly interested in social influence marketing using SNS such as Twitter, Facebook and Blogs. And many companies have already launched branding and marketing strategies, utilizing social media.

 Social media is particularly useful in corporate reputation management and external communication such as advertisement/promotion as well as internal communication. Those ahead of competitors in leveraging these new tools will be actively using them for more expanded and important areas such as corporate strategy, customer management, new product development and marketing. Furthermore, wider usage of smart phones and better mobile environment such as Wi-Fi will make digital marketing even more important.

  Financial institutions are no exception from this trend and local and overseas financial institutions should find a way for strategic use of social media in their pursuit of success.
 This session takes a look at the secrets to optimizing digital marketing.

- What are the newest trends and strategies in digital marketing?
- How should the existing organization be redesigned to take full advantage of digital marketing?
- To keep pace with the mobile era, social media networks such as Twitter and Facebook are adding location-based services. How will stronger location-based service of Twitter and Facebook impact company’s marketing practices?
- How can leading financial institutions apply social media in ways that drive revenue and customer value? And how should a financial institution structure their organization to fully take advantage of social media?
- How should financial institutions handle the ongoing debate on privacy issues of social media?


Chris Hughes, Co-Founder, Facebook
Kohei Nishiyama, CEO, CUUSOO.com
Thomas Spiller, Vice President, Global Public Policy, SAS
Calvin Chin, CEO, Qifang.com

Moderator William Davila, Professor, IE Business School



[LOW CARBON ECONOMY] Green Gold Rush : Is Renewable Energy Real to Replace Fossil Fuel?
Oct.14th 09:00~10:10 MGB2

 With the impact of climate change dominating the headlines, fossil fuel-based power generation has taken a back seat. This has resulted in unprecedented strong interest in sustainable source of alternative energy. In fact, Europe is the largest manufacturer of wind power plants. China manufactures largest volume of photovoltaic solar cells across the world. Brazil is the largest producer of bio fuel ethanol. However, in terms of output, these alternative sources are still at infancy. Energy experts share their views on the current alternative energy market and how realistically renewable energy can replace fossil fuel.

  This session also deals with the issue of nuclear energy which serves 11% of global energy demand. Nuclear energy is at the spotlight as the most eco-friendly potential alternative to fossil fuel that can be generated with small amount of fuel and emit zero toxic gas. Last year, Arab Emirates, even blessed with abundant crude oil and natural gas, decided to build Korean style nuclear power plant for the first time among Middle Eastern countries.

  Advanced countries, formerly reluctant to build nuclear power plants due to radioactive waste treatment issue and safety fears, are now scrambling to build nuclear power plants. Will nuclear energy become as a new hope for the emission free power source?

- Can renewable energy be a practical replacement of fossil fuel?
- What is the role of the government to develop renewable energy?
- Can green industry contribute significantly to job creation?
- Environmentalists remain critical about the construction of nuclear power plants. Much time will be required to build social consensus. Can nuclear power overcome these obstacles and be a promising industry?
- Why are sports so important in the branding of countries?


Martin Janicke, Professor, Free University of Berlin
Sean Sutton, Asia-Pacific President, Vestas
Martin Lees, Senior Advisor, Club of Rome
Cho, Hyun Moon, President, Power and Industrial Systems Performance Group, Hyosung
Soren Hermansen, Director, Samso Energy Academy

Moderator Donald Johnston, Former Secretary-General, OECD



[LOW CARBON ECONOMY] Zero Carbon Era : Post Copenhagen
Oct.14th 17:10~18:30 GRAND

 Kyoto Protocol signed by 39 developed nations in 1997 in Japan aims to reduce the level of greenhouse gas emissions by 5.2% compared to 1990 during 2008-2012. However, the agreement is only half-complete as the U.S., the biggest industrialized nation, as well as large green house gas emitters such as China, India and Brazil have not signed the agreement.

 The world was all eyes on the 15th UN Climate Change Conference held in Copenhagen last December because of its anticipated role as creating a breakthrough to a new treaty that will replace the Kyoto Protocol which expires in 2012. The Copenhagen conference came up with plans to encourage developing nations to participate in the system, but failed to reach a concrete conclusion.

 This session will cover key issues that need to be resolved in the process of building a global system to achieve ‘zero emissions’ and expected output of the 16th conference to be held in Cancun, Mexico, this coming December.

- What efforts are required to cut CO2 emissions? How to deal with those nations with limited financial capabilities to cut down on carbon emissions?
-To cut down CO2 emission to zero implies economic sacrifice. Incentives need to be provided to enlist participation of developing nations that lack the technology and money to reduce emission. How should they be incentivized?
- Between cap & trade and emissions tax, which is more effective in reducing emission? How will these measures impact companies?
- What are expected outputs of the Cancun conference? What actions need to be taken in advance to reach agreement?


Martin Janicke, Professor, Free University of Berlin
Fred Dubee, Senior Advisor, UN Global Compact
Kim, Sang Hyup, Secretary to the President for Green Growth and Environment, Office of the
                           President of the Republic of Korea
Soren Hermansen, Director, Samso Energy Academy
Alan Brew, Principal, RiechesBaird

Moderator Martin Lees, Senior Advisor, Club of Rome



[LOW CARBON ECONOMY] IT Based Greener Economy : Smart Grid, Smart City
Oct.14th 15:30~16:50 GRAND

 Reducing greenhouse gas emissions is one of the most daunting challenges facing the global economy to prevent environmental destruction caused by climate change and reduce ensuing economic losses. This is why all the countries are making huge bets to develop renewable energy.

 However, the problem is that developing renewable energy will require significant investment and time. As a result, leveraging IT in building new energy consumption systems which can dramatically upgrade energy efficiency are receiving limelight as realistic solutions to cutting greenhouse gas emissions for now. It is because enhancing energy efficiency by 30% through the adoption of ‘Green by IT’ mechanism will result in reduction of greenhouse gas emissions by more than 30%.

  For example, ‘smart grid’, the next-generation electric grid system that dramatically reduces energy waste by utilizing IT technology helps to reduce electricity lost in the process of power generation, storage and consumption. This means smaller amount of fuel can cover existing electricity demand. Intelligent traffic system to resolve congestion, green office that maximizes energy efficiency, smart city that enhances energy efficiency of the whole city are only a few examples of dramatically cutting down energy consumption. This session takes a look at how global companies that drive the green economy leverage IT to enhance energy efficiency and create new green businesses.

- There is argument that it is more realistic to take full advantage of IT in improving energy efficiency which can be applied right away rather than focusing on renewable energy development to build a green economy. What are your thoughts on this?
- To what extent can energy efficiency be improved using IT?
- In which areas other than smart grid can IT be applied to upgrade energy efficiency?


John Chambers, Chairman, Cisco
Koo, Ja Kyun, CEO & President, LS Industrial Systems
Nobert H. Karl, Global Sales Manager, Siemens AG

Moderator Fred Dubee, Senior Advisor, UN Global Compact



  [SMART IT & MEDIA] Telecom CEO Roundtable
: Mobile Convergence Big Bang?
Oct.13th 15:30~16:50 GRAND

 The global telecommunication industry is at the center of the mobile convergence big bang. The birth of various mobile devices such as smart phone, netbook, tablet PC and e-book has triggered explosive growth of the mobile industry. Literally, mobile big bang which can hold a whole world on a hand has started.

 In particular, as IT big players such as Apple, Google and Microsoft are joining in this competition, the hegemony competition in the mobile industry is becoming fiercer. It is just a matter of time until mobile-based finance, medical service, education, entertainment and public services become universal. And there will be a fierce technological and market hegemony battle for the 4G mobile telecommunication standard between the long term evolution (LTE) platform and the mobile WiMAX (Wibro) platform. And it is to be seen with keen interest whether who will dominate the mobile contents market represented by app stores.

 The telecommunication industry is already joining hands to build a ‘super app store’ that can be operational, regardless of the operating systems (OS) such as iPhones and Android Phones. Come and hear what the global leaders of the telecommunications industry may say about the mobile convergence big bang and the future of the telecom industry.

- How will mobile convergence be evolved?
- How will smart mobile office reshape future working environment?
- Can mobile convergence catch the two birds of revenue and margin growth?
- What impact will mobile convergence have on the telecom industry?
- What are key factors to win in the mobile convergence era?
- Who will win the battle of the mobile market hegemony?
- Which party will hold the 4G mobile telecommunication standard?
- Who will lead the future mobile contents industry?
- What is the core management strategy adopted by global telecom CEOs?


Lee, Suk Chae, Chief Executive Officer, KT Corporation
Hans Vestberg, President and CEO, Ericsson
Georges Penalver, Senior Executive Vice President, Group Strategic Initiatives and Partnerships, France Telecom/Orange

Moderator Lee, Byeong Gi, President, IEEE Communications Society & Professor, Seoul National University



  [SMART IT & MEDIA] IT Leaders Roundtable
: Evolution and New Breakthrough Innovation of IT
Oct.14th 11:40~12:50 MGB1

 Global IT industry is desperately seeking breakthrough opportunities. While Google and Apple are creating a new mobile IT ecosystem, Facebook and Twitter are building strong social networking services (SNS) platform, taking the IT industry by storm. The IT service industry, that had taken a dip with the global economic downturn, is busy searching new growth engines. Cloud computing and smart grid leveraging information & communication technology (ICT) will drive further growth of the IT service industry. Cloud computing, which provides servers and storages to companies via the internet rather than owning them, is expected to penetrate rapidly starting from 2010. The so called “Green IT” such as smart grid, is gaining force as a new business model riding on the global green trend.

  With the leaders of the global IT service industry, this session forecasts the IT landscape for the next 10 years. Will the IT industry be able to use this rare opportunity to rekindle growth? Will the fierce competition result in a ‘winner-takes-all’ market, or demonstrate the art of collaboration of another kind?

- What is the hottest topic in the IT industry and how will the industry evolve in the next 10 years?
- What is the most important value in IT business?
- How is IT innovation progressing and who will be the ultimate winner?
- What IT innovation strategy is necessary to maximize performance and customer value?
- At what speed will cloud computing and green IT grow?


Park, Seung An, CTO, Samsung SDS
Ken Schneider, Vice President & CTO, Symantec
Rohit Gandhi, Asia Pacific Head, Mahindra Satyam

Moderator K.Ravi Kumar, Dean, KAIST Business School



  [SMART IT & MEDIA] New World Driven by SNS : SNS-based Global Society
Oct.14th 17:10~18:30 MGB1

 SNS is becoming more powerful everyday. Such stronger power is driven by the rapid pace of SNS penetration. It took the radio 38 years to reach 5 million audience, TV 13 years and the internet 4 years. Meanwhile, it took Facebook, a social network service, only 2 years to win 5 million subscribers. With 500 million subscribers, Facebook will be the 3rd most populous nation next to India if it were a country. With only a few years of history, Twitter, a microblog SNS site, has attracted 100 million subscribers. According to comScore, an on-line research institute, 7 out of the 15 most visited sites in the world are social network sites. SNS is changing not only individual’s life style but also behavior and spending pattern.

 Of course, there are side-effects. Privacy and security can hamper the growth of SNS. And efforts are needed to find new profit pool other than advertisement. This session will study the changes in everyday life and business practices triggered by the SNS fever.

- What has been the impact of SNS on our lives, business and the society?
- How will SNS evolve in the future?
- What are challenges facing SNS companies? What kinds of monetization business models will be available in the future?
- Will microblog such as Twitter prove to be a fad or is it here to stay?
- What are potential business opportunities derived from SNS?


Chris Hughes, Co-Founder, Facebook
Lee, Chan Jin, President, Dreamwiz
Richard Kang, Former Vice President, MTV Networks

Moderator Kohei Nishiyama, CEO, CUUSOO.com



  [SMART IT & MEDIA] Encounter of Mobile & Media
: How can Media Utilize Mobile?
Oct.13th 17:10~18:30 MGB2

 With the popularity of new kinds of mobile devices such as the e-book ‘Kindle’ by the biggest on-line bookstore Amazon and tablet PC ‘iPad’ by Apple coupled with smart phones, the media industry is paying keen attention to the evolution of mobile.

 Such hype is driven by the expectations for breaking new ground for news content monetization in the mobile market. With e-book, you can subscribe to the newspapers. The New York Times and LA Times have introduced a new business model where they offer contents to these e-books and receive subscription fee in return. The media giant News Corporation announced its plan to charge a fee for the contents it owns across all media channels.

 The question is how to have the content consumers open up their wallet. Wide-spread usage of e-book contents and smart phone applications and the resultant change in consumer’s perception on paid content is a positive development. Having made the mistake of losing news distribution control to on-line portals by providing contents to portal sites and other channels for free in the past, what card will media companies play in the mobile market?

- How should media transform in this new mobile environment?
- How should media converge with the new mobile environment?
- How to overcome consumer’s resistance to on-line contents monetization?


Almar Latour, Editor in Chief, Asia, The Wall Street Journal
Phil Smith, Editor, Thomson Reuters North Asia
Yang, Hyun Mi, Executive Vice President & Chief Strategy Officer, KT Corporation

Moderator Kweon, Sang Hee, Professor, Sungkyunkwan University



  [SMART LEADERSHIP] CEO Leadership for Crisis Management
Oct.14th 11:40~12:50 GRAND

 Toyota, the icon of the Japanese manufacturing industry and role model of quality management, faced the worst crisis in its history in the early this year. In January of this year, Toyota had to recall 10 million cars because of accelerator pedal defect. As a result, its ranking in Forbes’s global 2000 companies in 2010 tanked to 357 from 3 last year. The failure to preempt risk management seriously undermined its brand image.

  While CEO leadership plays a critical role in determining a company’s fate in normal times, crisis management leadership of the CEO during times of crisis can dictate its very survival. Toyota is a vivid example of how important CEO’s crisis management leadership is when faced with a crisis. In the wake of the global financial crisis, risk management also determined the fate of financial service providers. While Lehman Brothers and Merrill Lynch failed in crisis management, banks such as Wells Fargo exerted excellent leadership and acquired Wachovia to jump to Top 5 position in the US.

  Toyota and Lehman Brothers are good examples of how the best companies can fall prey to success myth and stumble. This session will discuss crisis management leadership of CEOs in the post-crisis global economic landscape marked by uncertainty, crisis and volatility.

- What are the common traits of companies with strong crisis management capabilities?
- What is the leadership attributes of the CEO required for crisis management?
- What is the most effective decision system in crisis?
- What is the communication method to create favorable public opinion during times of crisis?


Richard Thaler, Author, 'Nudge' & Professor, University of Chicago
John Drzik, President and CEO, Oliver Wyman
Yasuchika Hasegawa, President and CEO, Takeda Pharmaceutical Company, Limited

Moderator Neil Bearden, Professor, INSEAD



  [SMART LEADERSHIP] Young Leaders Roundtable
: Creativity, Creativity, Creativity
Oct.13th 11:40~12:50 MGB2

 World leaders are becoming ever younger. David Cameron, Prime Minister of the United Kingdom, is the youngest leader in its history. President Barack Obama of the U.S. and President Dmitry Medvedev of Russia are in their 40s. In the European continent alone, 9 leaders are in their 40s. Young companies and young leaders are growing fast in the industrial universe as well. Set up only 12 years ago, Google dominates 70% of the world’s on-line search market.

 Founders Sergey Brin and Larry Page are still in their 30s. Not only in the digital sphere, are many young leaders in the service and manufacturing sectors also dreaming of a new world. Equipped with unparalleled creativity and innovative ideas, they are giving birth to completely new ways of doing business, thereby creating new corporate culture. Creative ideas lead to innovation and create Blue Ocean. It is the creative companies that ultimately win. Young leaders attending the 11th World Knowledge Forum share their thoughts on creativity and new leadership.

- How do young entrepreneurs define creativity?
- What is the essence of young leadership?
- What is the DNA of creative organizations and talents?
- Where should one focus to enhance creativity? Is it best to emphasize diversity? Or are there other factors?


Donald Trump Jr., Executive Vice President, The Trump Organization
Kim, Yeon Hee, Partner, Bain & Company’s Seoul Office
Nabil Alyousuf, Vice Chairman, Board of Trustees of Dubai School of Government
Mark Gauger, Chief Development Officer, Frog Design

Moderator Yi Kuk, Vice President & Managing Partner, Best Buy Capital



  [SMART LEADERSHIP] Expanding growth potential - Prospects, reforms and innovation
Oct.14th 11:40~12:50 COSMOS

 As the world economy begins to emerge from its worst crisis in modern times, governments are looking for solutions how to expand their economies’ growth potential. Repairing the damage wrought by the downturn and getting economies back onto the path of strong, sustainable and balanced growth will require concerted efforts in a number of policy domains.

 These policy measures include fiscal consolidation targeted at reducing government debt over the medium-to-long term, some realignment of exchange rates and structural reforms that will boost growth and welfare while at the same time rebalancing the sources of world demand. Innovation and ‘green growth’ initiatives are also key drivers of future growth, and very interlinked. Much of the growth potential lies in Asia and other emerging economic centres, as the economic and financial crisis have reinforced the trend towards a major re-balancing in favour of large emerging economies.

- What are the prospects for expanding the growth potential of economies and what policy reforms can be put into place to ensure growth happens in a sustainable way?
- What structural reforms are needed in different regions?
- What role can innovation play as a driver of growth?
- What obstacles do governments need to overcome to implement reforms?


Jomo Kwame Sundaram, UN Assistant Secretary-General for Economic Development
Michael Spencer, Chief Economist, Deutsche Bank Asia Pacific
Martin Boehm, Professor, IE Business School

Moderator Donald Johnston, Former Secretary General, OECD



  [SMART LEADERSHIP] University Presidents Roundtable : How to Grow Global Talent for the New Normal Era
Oct.13th 13:50~15:10 GRAND

 High unemployment rate of young people across the world is a serious problem. The unemployment rate of youth in some countries in Europe reaches 40%. Youth unemployment can become huge burden on governments since it promotes the sense of defeatism of young generation, thereby creating serious side-effects. This is also a serious problem for universities that need to send out their graduates to the ever narrowing job market. One of the roles universities should assume is to educate talented workforce that the society needs. And most companies seek talents whom they can put in a work place right after graduation.

In particular, with the advent of the new normal era after the recent global economic crisis, companies are especially looking for the globally talented workforce who is flexible in thoughts to understand various cultures and has exceptional communication skills. In the new normal era of hyper change and hyper innovation, students also must equip themselves with capabilities to meet new challenges and adapt newly emerging jobs. In this session, globally renowned university presidents get together and talk about ideal talents for the new normal era and ways to grow them.

- In case of Korea, students’ interest in fundamental academics continues to decrease because companies just look for talents with practical study background whom they can utilize in work place immediately after their graduation. But the problem is that university may not belittle its mandate of basic education and research. What are possible solutions to resolve the gap between the basic role of universities and the needs of the companies?
- What is the appropriate role and purpose of the university in this new normal era?
- How should the curriculum change in order to produce globally talented work force?
- What roles should governments, universities, and companies play in order to resolve the issue of excessively high youth unemployment?


Atsushi Seike, President, Keio University
Georg Winckler, Rector, University of Vienna
Park, Chul, President, Hankuk University of Foreign Studies
Aalt Dijkhuizen, Chairman, Wageningen University & Research Centre
Arnoud De Meyer, President, Singapore Management University
Peter Blair Henry, Dean, Stern School of Business, New York University

Moderator Yoshito Hori, Founder & President, Globis University


  [SPECIAL SESSION] North Korea : More Isolation or Openness?
Oct.13th 17:10~18:30 GRAND

 Uncertainty in the Korean peninsula is snowballing. The attack on warship Cheonan, which is comparable to an act of war, has halted all Seoul-Pyongyang interactions full stop. The six party talks aimed at deterring North Korea’s development of nuclear weapons, has screeched to a halt.

 Sanctions against North Korea, which were further strengthened in the aftermath of the Cheonan attack, has left the North Korean economy in a state of moribund. And the heightened tension is showing no signs of subsiding. In particular, the prospect that the 68-year-old Kim Jong-il, bedridden due to strike, will die in the next 3~4 years, hint at potential turmoil in North Korea. The death of Kim Jong-il with no clear succession plan in place will invite chaos.

 While some predict that Kim Jong-un, the third son of Kim Jong-il, will continue to hold the reign, a blood-shedding power struggle is also likely. Turmoil in North Korea will go beyond its boundaries and shatter the balance of security in Northeast Asia as well. In this session, North Korea experts will engage in in-depth discussions on the post Kim Jong-il regime.

- Will North Korea in a predicament due to the Cheonan attack continue to further isolate itself? Or will it yield to international pressure and pursue reform and open up?
- How will North Korea look like post Kim Jong-il? Will power struggle heighten or Kim Jong-un take the reign?
- Niall Ferguson, professor at Harvard University, predicts that the two Koreas will reunite in the next 10 years as the North Korean government falters. How likely is reunification within 10 years?
- Given the cost of reunification, what will be the best approach?


Christopher Hill, Dean, Josef Korbel School of International Studies, University of Denver
Kim, Jin Kyung, Founding President, Pyongyang University of Science and Technology
John Endicott, President, Woosong University

Moderator Moon, Chung In, Professor, Yonsei University



  [SPECIAL SESSION] DMZ as a Symbolic Area for World Peace
Oct.14th 15:30~16:50 MGB2

 Since the Armistice Agreement between the North and the South Korea on 27 July 1953, DMZ (Demilitarized Zone) has been a keyword making us think of the gloomy images of Korean Peninsula such as 'divided country` or `Korean War'. Even after the era of Post Cold War started, the DMZ still remains the symbol of 'land of cold war`.

  Now at the 60th year after the Korean War, however, Republic of Korea has an enthusiastic dream to develop the DMZ as a historic landmark for hope and future, which will be highlighted as a symbol of unity and peace rather than that of conflict and tension. The concept of mutual survival and prosperity should get started from DMZ.

This session will provide the opportunity for in-depth discussion among experts in the field of national security and peace on the ways to create DMZ as a symbolic area for world peace.

- What are the priorities that should be considered first for peaceful utilization of DMZ at a time when communication between the two Koreas has been almost broken off?
- What kinds of cooperative measures could be recommended internally and internationally and which directions should we follow for creating the DMZ as a landmark for peace?
- What should be taken into consideration in the creation of DMZ Peace Park for permanent peace settlement of the Korean Peninsula and the registration as a World Cultural Heritage?

Opening Speech Maeng, Hyung Kyu, Minister, Public Administration and Security
Welcome Speech Kim, Hak Jun, Former Chairman, Dong-A Ilbo
Congratulatory message Lee, Kwang Jae, Governor, Gangwon Provincial Government
Keynote Speech John Naisbitt, International Best-selling Author of Megatrends and Megatrends 2000
Panelists Lisa Brady, Professor of Environmental History, Boise State University
Han, Yong Sup, Professor of Political Science, Korea National Defense University
Hong, Yong Pyo, Professor, Hanyang University
Cha, Du Hyeon, Special Advisor to the President of Korea Foundation
Moderator Lee, Seung Ho, Co-Founder & President, DMZ Forum, Inc.



  [SPECIAL SESSION] Conservation and Peaceful Utilization of DMZ, a Treasure House for Mankind!
Oct.14th 17:10~18:30 MGB2

 DMZ and its adjacent areas have preserved their environmental and ecological values untouched for the last 60 years, while, at the same time, they have been suffering from ecological damage due to military confrontation between the two Korea. On the one hand, DMZ should deserve its natural value in a sense it functions as a valuable habitat for natural species, where 11 species of flora and fauna in the Red Data List of IUCN (International Federation of Conservation for Nature) inhabit and migratory birds from Asia and North-east Europe regions use as a flyway or a stopover. This is why the ecological function and value of the DMZ should be more of interest in the international level rather than merely being an issue in the Korean Peninsula.

  On the other hand, DMZ has a variety of environmental issues for two Koreas to put fire on the forest in DMZ to get wider visibility for security reasons, and the increasing uncertainty in the Korean Peninsula should also be a great threat to the ecological security.

  This DMZ session will provide the in-depth discussions among experts in the field of environment and peace on DMZ ecological conservation, restoration and peaceful utilization.

- How can the future ecological sustainability of DMZ be secured? Is absolute preservation more desirable? Otherwise, should it be a good harmony in between conservation and utilization? If the latter is more acceptable, what is a DMZ development model that suits the conservation and utilization?
- Professor Edward Wilson Emeritus at Harvard University had suggested the ecological conservation of DMZ and peaceful utilization be achieved through international collaboration. What would be the most desirable international collaboration?
- Taking into consideration the military confrontation, what support and cooperation should be made between the two Koreas and the international community so that minimal impacts could be made on the ecological resources?


Kim, Kwi Gon, Director, International Urban Training Center (Emeritus Professor, Seoul National University)
Bernhard J. Seliger, Resident Representative of Hanns Seidel Foundation in Korea
Suh, Young Bae, Chair, IUCN (International Union For Conservation of Nature) Asia Regional Committee
Kong, Woo Seok, Dean of College of Science and Professor of Geography, Kyung Hee University

Moderator Choi, Chung Il, Chair, UNESCO/ MAB ICC



  [SPECIAL SESSION] Korea-Japan Business Forum
Oct.13th 09:20~11:00 MGB2

 The Development and Future of the Ever-Evolving Construction Management (CM) From the perspective of speed of technology advancement, the construction industry is falling behind state-of-art technology sectors like electronics, aerospace and bio industries, etc. But construction is an essential part of our lives, which emerged with the existence of humankind and is so closely intertwined with a significant part of our lives.

 Construction coexists with culture, history and knowledge of humankind as it makes full use of high tech of other industries and it provides the platform for these technologies to be applied. How can construction which contributed a lot to the promotion of cultural traditions, further improve its knowledge and experience and hand them down to our descendants? In this session, Korean and Japanese CM experts will provide solutions for these questions and forecast the future direction of its evolution.

- How is Korea’s CM introduction and development process different from those of overseas developed countries?
- How would you evaluate the past decade of Korea’s CM? How will it evolve in the next 10 years?
- How is overseas CM different from that of Korea’s? Where is overseas CM going?


Ryu, Koon Ha, CEO, Kunwon Engineering Co, LTD.
Kenichiro Nakatani, Chief Architect, Facilities Solution Section, Project Development Department,
                         Nikken Sekkei