Solo Speech Michael Porter: How Does Creativity Change Business Strategy? (Satellite)
Solo Speech Craig Mundie
Solo Speech Jacques Attali: The role of the creative class in the globalisation
Solo Speech Martin Roll: Asian Brand Strategy - A New Boardroom Leadership Paradigm
Solo Speech Fred Reichheld: The Ultimate Question- Driving Good Profits and True Growth
Solo Speech Eric Lesser : Using Knowledge to Drive Organizational Performance
Solo Speech Kenneth Rogoff : Institutional Innovation and Global Economic Stability
Solo Speech Leon Brittan: Accelerating Innovation By Reducing Trade Barriers
Solo Speech Thomas Schelling: What Makes Greenhouse Sense?
Solo Speech Alan Eustace
Solo Speech Shelly Lazarus: Managing a Creative Business Creatively: Making Magic and Logic Succeed Together
Solo Speech Thomas Schelling: An Astonishing Sixty Years
Solo Speech George Soros: The Age of Fallibility
Solo Speech Jacques Attali: Creating Value from the Poor
Dialogue Dialogue: The Era of Creative Economy -Global Cooperation and Challenge
Solo Speech  Michael Porter: How Does Creativity Change Business Strategy? (Satellite)

Michael E. Porter, professor at Harvard Business School and a leadig contributor to strategic management theory, will join the session and talk about the strategy shift in this current era of creativity. His main academic objectives focus on how a firm or a region can build a competitive advantage and develop business strategy. Chung Sye-kyun, Minister of Commerce, Industry and Energy, and Cho Dong-sung, Professor, College of Business Administration of Seoul National University, will forecast the future of global economy and share their insights with Mr. Porter, one of the most influential living management thinkers.  

CHO, Dong-Sung    Professor,  Seoul National University
Chung, Sye-Kyun   Minister,  Ministry of Commerce, Industry and Energy

Solo Speech  Craig Mundie

Craig Mundie is chief research and strategy officer at Microsoft working closely with Chief Software Architect Bill Gates. Durimg his years in Microsoft, he has developed a comprehensive set of technical, business and policy strategies for Microsoft and he is well aware of the gravity of change and innovation.Staying standstill means stepping backward in this fast-changing world and innovation will happen anywhere where there is room for development. Through this session speech, he will announce the importance of tremendous innovation and how that innovation can push advanced strategies and policies forward.  

Mundie, Craig   Senior Vice-President and chief Technical Officer Advanced Strategies and Policy,  Microsoft Corporation

Solo Speech  Jacques Attali: The role of the creative class in the globalisation

Jaques Attali, the phenomenal French economist and distinguished scholar, is famously known as the writer of L'homme nomade. He adapts “nomadism” to the human society, where human beings have continuously shifted to better stances. History tells us that creativity is essencial for survival. He will urge the young generations to jump out of the box and feel free to demonstrate their creative way of thinking and introduce the new class, namely “Creative Class.” This Creative Class will play a pivatol role in this new era.  

Bae, Soonhoon    Vice President,  KAIST
Attali, Jacques   Founder,  PlaNet Finance

Solo Speech  Martin Roll: Asian Brand Strategy - A New Boardroom Leadership Paradigm

Martin Roll is the founder and CEO of Venture Republic, a strategic advisory firm on Marketing Performance and Branding Excellence. He is also the author of 'Asian Brand Strategy.' In the session speech, he will bring all his experience from international industry where he served various management positions. He will make remarks on how Asian firms can achieve powerful global brand and on what effective strategy can work.  

Pak, Minsok    head of Asia marketing practice,  Mckinsey
Roll, Martin   Brand Strategist ,  VentureRepublic

Solo Speech  Fred Reichheld: The Ultimate Question- Driving Good Profits and True Growth

Today’s leaders need to stress on the importance of building lasting relationships. The CEOs cannot succeed only with their ambitious goals, but have to think of the foundation of their growth potential. It is all about loyalty. It is crucial to produce loyal customers and make them stay out there, since they are the ones who can serve as a driving force for sustainable development to the company. Fred Reichheld, the founder of Bain & Company’s Loyalty and the author of “The Ultimate Question: Driving Good Profits and True Growth”, will join this session. He is the man who have put loyalty economics on the map. Audiences around the world consistently rate him as an outstanding communicator.  

KIM, Yeon-Hee    Partner,  Bain & Company Korea
Chung, Ted   President and CEO,  Hyundai Card / Hyundai Capital
Reichheld, Fred   Founder & Leader of Loyalty Practice / Bain Fellow,  Bain & Company

Solo Speech  Eric Lesser : Using Knowledge to Drive Organizational Performance

Globalization, changing workforce demographics, employee mobility and a greater focus on innovation are all placing a significant premium on an organization's ability to create, share and use its corporate knowledge. This session will focus on how organizations can take advantage of their corporate insights, and more effectively foster collaboration among employees, partners and other key stakeholders.


Nam, Kevin    Strategy, Marketing and Operations Leader,  IBM Korea Global Business Services,
Lesser, Eric L.   Associate Partner,  IBM

Solo Speech  Kenneth Rogoff : Institutional Innovation and Global Economic Stability

This lecture will look at how profound changes in macroeconomic policy institutions, particularly central banks, have helped contribute to a dramatic improvement in global macroeconomic stability over the past decade. Are these innovations durable and will they endure in the face of a potential geopolitical and other shocks? Will future innovations lead to convergence on the “Asian monetary model”, with its high emphasis on exchange rate stability, or on an inflation targeting model? Where is further innovation now most needed? Is it in finance ministries, or international financial institutions?  

Lee, Jong Wha    Professor,  Korea University

Solo Speech  Leon Brittan: Accelerating Innovation By Reducing Trade Barriers

Leon Brittan, currently Vice Chairman of UBS Investment Bank, is also a consultant to Herbert Smith, and a Non-Executive Director of Unilever. He was a Member of Parliament, holding various posts in the government, including spells as Chief Secretary to the Treasury, Home Secretary and Secretary of State for Trade and Industry. He was also a Member of the European Commission, and for much of the time served as Vice President. During the time in European Commission, he has deepened relationship with countries in Asia. With these accumulated experiences, he will mention the future of global finance market and growth strategy of Asia.  

BRITTAN, Leon   Vice Chairman ,  UBS Investment Bank

Solo Speech  Thomas Schelling: What Makes Greenhouse Sense?

Is the world economy threatened by climate change from global warming? Is it threatened by the costs of coping with global warming? Is there any possibility that some international regime can be constructed that will succeed in allotting shares of responsibility and provide incentives to stabilize the concentration of greenhouse gases in the atmosphere? Who will bear the main costs of that activity? Who will suffer, economically and otherwise, if nations prove unwilling to bear those costs?  

Ahn, Choong Yong    Professor,  Department of Politics and Economics, Chung Ang University
Schelling, Thomas   The Nobel Prize Laureate in Economics 2005, 

Solo Speech  Alan Eustace

Google is the most widely-and-frequently-used search engine in this ubiquitous era and its services are transcending across various fields including real estate, telecommunication, advertisement etc. People google anytime anywhere, which proves how useful Google is. Alan Eustace, Google's senior vice president of engineering, is responsible for all aspects of the company's product research and development activities. It will be a good opportunity to learn the future growth engine and strategy against his experience backdrop from Goolge.  

Pashupathy, Kannan    Head of the International Engineering Operations team,  Google
Eustace, Alan   Senior Vice President, Engineering & Research,  Google

Solo Speech  Shelly Lazarus: Managing a Creative Business Creatively: Making Magic and Logic Succeed Together

In the Creative Economy where ideas are the new currency, the biggest challenge businesses face is how to become idea-driven organizations.

Traditional companies may hesitate to embrace creativity and big idea thinking, considering it to be soft and fuzzy, chaotic and unpredictable. But is that really true? Can you get great ideas without wrecking the company’s fiscal discipline or derailing its functional underpinnings, turning managers off or alienating customers?

Absolutely. When you embrace ideas, innovation, and creativity, you don’t lose your core, you unleash your opportunity. And there are practical principles that can help companies get there.

Graves, Christopher    President,  Ogilvy PR Worldwide Asia Pacific
Lazarus, Shelly   Chairman & CEO,  Ogilvy & Mather Worldwide

Solo Speech  Thomas Schelling: An Astonishing Sixty Years

The health of the world economy requires peace--the absence of war and the presence of confidence. The threat of nuclear weapons did not disappear with the demise of the Cold War. The good new is that since August 1945 the world has survived sixty-one years without any nuclear weapons used in anger. Was this good luck, good policy, good sense, or some of all three. How can we explain this unexpected abstinence? What can be done, what should be avoided, to make it through the next sixty years?  

Ahn, Choong Yong    Professor,  Department of Politics and Economics, Chung Ang University
Schelling, Thomas   The Nobel Prize Laureate in Economics 2005, 

Solo Speech  George Soros: The Age of Fallibility

George Soros, the world-renowned financial mogul of this era, is here to make his keynote speech. In this session, he shares his principle and philosophy which led him to successful investments in the face of unstable financial market. Today he is chairman of Soros Fund Management and the Open Society Institute (OSI), which is a private operating and grant-making foundation aiming to shape public policy to promote democratic governance, human rights, and economic, legal, and social reform. It will be an excellent chance to grab this phenomenal expert's modes of thinking and insight towards future global investment and his profound view on international issues crossing borders and continents.  

Yun, Eugene    Professor,  Graduate School of International Studies, Ewha Womans University
Soros, George   Chairman,  Soros Fund Management

Solo Speech  Jacques Attali: Creating Value from the Poor

Fighting against poverty has always been the priority of global issue. Therefore, it is important for us to pay keen attention to the poor countries and pave the way for these countries to improve their quality of life. Jaques Attali will stress the importance of creativity in poor countries and how it can be used to enhance competitiveness. “Creating Value from the Poor's market”, that is how can private companies shape business strategies for low income people in poor countries, thus creating value for them and at the same time helping fight poverty.  

Attali, Jacques   Founder,  PlaNet Finance

Dialogue  Dialogue: The Era of Creative Economy -Global Cooperation and Challenge

In the latter part of the 20th century and as we move further into the 21st, it is clear that economic growth is being driven more and more by the quality of human capital as our economies become increasingly knowledge based.

This phenomenon is developing in a context of globalization where former barriers to the free flow of goods, services and people will gradually fade and a fully integrated world market place will emerge, perhaps even supported by a global currency. Is this a realistic or utopian view of what lies ahead?

Science, technology and above all innovation, will lead this evolution as communication of ideas through the extraordinary development of the internet will continue to expand exponentially. The world seems to becoming one great collaborative laboratory exploiting the creativity of human capital wherever it may be found. Is this a fair assessment of where we are and where we may further develop?

But what are the challenges to these optimistic scenarios? In this new world of creative ideas is the international protection of intellectual property rights adequate to encourage creativity and development in all aspects of science, technology and innovation?

Do the rapidly developing economies of Asia not have a particular interest in these issues since they appear to be the epicenter of economic growth in the coming decades?

These and other issues arising from the subject will be debated by the panel with maximum time given to audience participation.

Attali, Jacques   Founder,  PlaNet Finance
Panitchpakdi, Supachai   Secretary-General,  UNCTAD